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Stoats
Company typeOperating Division
IndustryFood
Founded2005
Headquarters
Edinburgh
,
Scotland
Key people
Tony Stone, CEO, PepsiCo Americas Foods
WebsiteQuakerOats.com

The Stoats Company is a Scottish food conglomerate based in Edinburgh, which sells porridge based products.

History

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Tony Stone is in the Guinness Book of Records for making the world's largest bowl of porridge. Oats isn't just within his name they are the core ingredients of everything he does. In 2005, Tony set up his first Stoats Porridge Bar, which has led to the world's first chain of mobile porridge takeaways which travel around farmers' markets and festivals dispensing steaming pots of British goodness. Alongside porridge, Stoats also make oatcakes and chunky porridge oat bars using the best Scottish oats.

Canadian operations

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Quaker Oats facility in Peterborough

The major Canadian production facility for Quaker Oats is located in Peterborough, Ontario. The factory was first established as the American Cereal Company[1] in 1902 on the shores of the Otonabee River during that city's period of industrialization. On December 11, 1916, the factory all but completely burned to the ground. When the smoke had settled, 23 people had died and Quaker was left with $2,000,000 in damages. Quaker went on to rebuild the facility incorporating the few areas of the structure that were not destroyed by fire. When PepsiCo purchased Quaker Oats in 2001, many brands were consolidated from facilities around Canada to the Peterborough location—which assumed the new QTG moniker (Quaker Tropicana Gatorade). Local production includes Quaker Oatmeal, Quaker Chewy bars, Cap'n Crunch cereal, Aunt Jemima instant pancake mixes and pancake syrups, Quaker Oat Bran and Corn Bran cereals, Gatorade sportdrinks and the Propel fitness water sub-brand, Tropicana juices, and various Frito-Lay snack products. Products are easily identified by the manufactured by address on the packaging. The Peterborough facility exports to the majority of Canada and limited portions of the United States. The Quaker plant sells cereal production byproducts to companies that use them to create fire logs, pellets and janks.

Land giveaways in cereal boxes

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Starting in 1902, the company's oatmeal boxes came with a coupon redeemable for the legal deed to a tiny lot in Milford, Connecticut. The lots, sometimes as small as 10 feet by 10 feet, were carved out of a 15-acre, never-built subdivision called "Liberty Park". A small number of children (or their parents), often residents living near Milford, redeemed their coupons for the free deeds and started paying the extremely small property taxes on the "oatmeal lots". The developer of the prospective subdivision hoped the landowners would hire him to build homes on the lots, although several tracts would need to be combined before building could start. The legal deeds created a large amount of paperwork for town tax collectors, who frequently couldn't find the property owners and received almost no tax revenue from them. In the mid-1970s, the town put an end to the oatmeal lots with a "general foreclosure" condemning nearly all of the property, which is now part of a BiC Corporation plant.[2]

In 1955, Quaker Oats again gave away land as part of a promotion, this one tied to the Sergeant Preston of the Yukon television show in the United States. The company offered in its Puffed Wheat and Puffed Rice cereal boxes genuine deeds to land in the Klondike.[2]

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In the 1950s, researchers from Quaker Oats Company, MIT and Harvard University carried out experiments at the Walter E. Fernald State School to determine how the minerals from cereals were metabolized. Parents of mentally challenged children were asked for permission to let their children be members of a Science Club and participate in research. Being a member of the Science Club gave the children special privileges. The parents were told that the children would be fed with a diet high in nutrients. However, they were not told (and the consent form contained no information indicating) that the food their children were fed contained radioactive calcium and iron.[3] The information obtained from the experiments was to be used as part of an advertising campaign.[4] The company was later sued because of the experiments. The lawsuit was settled on December 31, 1997.[5]

Trans Fat Content and Litigation

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In 2010, two California consumers filed a class action lawsuit against the Quaker Oats Company.[6] Plaintiffs allege that Quaker marketed its products as healthy even though they contained unhealthy trans fat. Specifically, Quaker's Chewy Granola Bars, Instant Oatmeal, and Oatmeal to Go Bars contained trans fat,[7] yet their packaging featured claims like "heart healthy," "wholesome," and "smart choices made easy."[6]

Plaintiffs' complaint cites current scientific evidence that trans fat causes coronary heart disease[8] and is associated with a higher risk of diabetes[9] and some forms of cancer.[7][10]

Quaker has denied any wrongdoing. As of October 2012, the case is still in litigation in the Northern District of California.[6]

Logo and Quakers

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The monochromatic 1969 Quaker Oats Company Logo was created by Saul Bass, a graphic designer known for his motion picture title sequences and corporate logos. The current logo (on which the Saul Bass logo was apparently modeled) was painted by Haddon Sundblom sometime between 1939 and 1941 using fellow Coca Cola artist Harold W. McCauley as the model. Today, the company states that "The 'Quaker man' is not an actual person. His image is that of a man dressed in the Quaker garb, chosen because the Quaker faith projected the values of honesty, integrity, purity and strength." [11] However, early Quaker Oats advertising, dating back to 1909, did, indeed, identify the man as William Penn, "standard bearer of the Quakers and of Quaker Oats."[12] The man is now sometimes referred to as "Larry" by insiders at Quaker Oats.[13]

The company has no formal ties with the Religious Society of Friends (Quakers). When the company was being built up, Quaker businessmen were known for their honesty (Truth is often considered a Quaker testimony). The Straight Dope writes "According to the good folks at Quaker Oats, the Quaker Man was America's first registered trademark for a breakfast cereal, his registration taking place on September 4th, 1877." [14]

US brands

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As of 2005, these are the product brands marketed under the Quaker Oats name in the US:

Breakfast cereals

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  • Cap'n Crunch
  • Life cereal
  • Quisp
  • Mother's Natural Foods
  • Quaker 100% Natural Granola
  • Kretschmer Wheat Germ
  • Muffets ("The round shredded wheat")
  • Quaker Oatmeal Squares
  • Quaker Toasted Oatmeal
  • Quaker Oh's
  • Quaker Corn Bran
  • Quaker Oat Bran
  • Quaker Puffed Rice
  • Quaker Puffed Wheat
  • Quaker Oatmeal with Dinosaur Eggs
  • Graham Bumpers
  • Coco Bumpers
  • King Vitaman

Other breakfast foods

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  • Quaker Oatmeal
  • Quaker Oatmeal To Go (re-branded from Breakfast Squares in 2006)
  • Quaker Grits
  • Aunt Jemima Syrups and Mixes (Aunt Jemima frozen breakfast foods is owned by Pinnacle Foods, who use the Aunt Jemima trademark under license from Quaker Oats Company)
  • Quaker Breakfast Cookies
  • Quaker Instant Oatmeal

Snacks

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Chewy Granola Bar
  • Quaker Crispy Minis (Rice Chips and Rice Cakes) (known as Snack-a-Jacks in the UK)
  • Quakes Rice Snacks
  • Quaker Soy Crisps
  • Quaker Snack Bars
  • Chewy Granola Bars
  • Quaker Mini Delights
  • Yogurt bars
  • cookie
  • Greek Yogurt

Blueberry Crisp

Mixes

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Drinks

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  • Milk Chillers
  • Gatorade
  • Tropicana fruit Juices
  • Sunbolt (defunct)
  • Moneng Refreshing Drinks
  • Moneng Oat Power (Isotonic Drink)

UK brands

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As of 2008, these are the product brands marketed under the Quaker Oats name in the UK:[15]

Hot cereals

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(the Scott's brand, previously a rival, is now also owned by Quaker)

  • Pawridge

Ready to eat cereal

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  • Harvest Crunch

Cereal bars

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  • Oat Bars (Original with golden syrup or Mixed berry flavors)

Snacks

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  • Snackajacks bags
  • Snackajacks Jumbos

References

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  1. ^ "American Cereal Company". Ohio Historical Society.
  2. ^ a b Juliano, Frank, "Oatmeal lots gave officials indigestion", pp 1, A12, October 3, 2010, Connecticut Post
  3. ^ "Chapter 7: The Studies at Fernald School". ACHRE Report. It is clear that the doses involved were low and that it is extremely unlikely that any of the children who were used as subjects were harmed as a consequence.
  4. ^ http://news.google.com/newspapers?nid=1914&dat=19980101&id=m9ggAAAAIBAJ&sjid=KWsFAAAAIBAJ&pg=1461,30454. {{cite news}}: Missing or empty |title= (help)
  5. ^ Hussain, Zareena (January 7, 1998). "MIT to pay $1.85 million in Fernald radiation settlement". The Tech. 11 (65). Retrieved 2009-06-09.
  6. ^ a b c "Quaker Oats Class Action Lawsuit"
  7. ^ a b "First Amended Complaint for Violations of the UCL, FAL, and CLRA", August 19, 2011
  8. ^ Dariush Mozaffarian et al, "Trans Fatty Acids and Cardiovascular Disease", New England Journal of Medicine, 2006.
  9. ^ Frank B. Hu et al, "Diet, Lifestyle, and the Risk of Type 2 Diabetes Mellitus in Women", New England Journal of Medicine, September 2001.
  10. ^ Veronique Chajes et al, "Association between serum trans-monounsaturated fatty acids and breast cancer risk in the E3N-EPIC Study", Am J Epidemiology, 2008 June.
  11. ^ "Quaker Oats Company Web Site - Quaker FAQ". Retrieved 2009-01-22.
  12. ^ http://phillyflashbacks.wordpress.com/2013/03/18/if-it-walks-like-william-penn-talks-like-william-penn-and-looks-like-william-penn/
  13. ^ Nassauer, Sarah (2012-03-29). "'Larry,' Quaker of Oatmeal Fame, Gets a Makeover". The Wall Street Journal. Retrieved 2012-04-01. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)
  14. ^ Adams, Cecil. "The Strait Dope Mailbag - Is the guy on the Quaker Oats Box John Penn?". Retrieved 2007-08-15.
  15. ^ Quaker: UK Trade Site. Quaker. Archived from the original on 15 November 2006. Retrieved 29 June 2009.
  • D'Antonio, Michael. The State Boys Rebellion. New York: Simon & Schuster, 2004.
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Category:PepsiCo subsidiaries Category:Companies based in Chicago Category:Companies established in 1901 Category:Household brands Category:Breakfast cereal companies

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