Bubly Sparkling Water, or simply Bubly, is a line of flavoured sparkling water distributed by PepsiCo. Distribution of the product first began in February 2018, with eight flavours introduced as part of the initial line-up. The brand is aimed at competing in the growing market for healthier alternatives to traditional soft drinks, primarily against other sparkling water brands such as La Croix.[1]
 | |
| Product type | Sparkling water |
|---|---|
| Owner | PepsiCo |
| Country | United States |
| Introduced | February 1, 2018 |
| Markets | United States, Canada, Australia, New Zealand |
| Website | www |
Product
editBubly is available for purchase in 12 oz. cans or 20 oz. bottles, with packaging that contains a personal message on the bottle and a greeting printed on the tab or cap.[2] All varieties of bubly are sugar-free and claimed to contain no artificial sweeteners, composed only of sparkling water and natural flavours.[3][4] The initial line-up of bubly consisted of lemon, lime, orange, grapefruit, strawberry, apple, mango, and cherry flavours. However, the brand has since expanded to include blackberry, peach, raspberry, cranberry, pineapple, passionfruit, watermelon, coconut-pineapple, blueberry-pomegranate, white-peach-ginger varieties. An unflavoured version, under the name "justbubly" is also available.[5]
In 2021, a line of caffeinated sparkling water drinks was introduced under the name bubly bounce, each containing 35 mg of caffeine.[6] Bubly bounce is produced in mango-passionfruit, blueberry-pomegranate, triple-berry, citrus-cherry, and blood orange-grapefruit varieties. In 2022, Bubly introduced the limited-edition Belini Bliss flavour, their first mocktail offering.[7] In 2023, Bubly introduced a line of dessert-inspired sparkling waters, comprising orange cream, key lime pie, and lemon sorbet flavours.
In March 2024, PepsiCo introduced a new Bubly Burst line of beverages, which contain fruit juices that provide a stronger flavour and colour than their regular counterparts. Unlike the standard Bubly range, burst drinks are only available in 16.9oz plastic bottles.[8]
Availability
editBubly was first launched in the United States and Canada in February 2018. In May 2023, PepsiCo expanded the brand into the Australia and New Zealand market.[9]
Advertising
editBubly aired a commercial starring Canadian singer Michael Bublé during Super Bowl LIII in 2019, in which the singer repeatedly pronounces the beverage's name like his own (boo-BLAY) rather than as "bubbly", much to the chagrin of a store's clerk.[10][11] Bublé would appear in subsequent advertising campaigns for the beverage, particularly in his native Canada,[12][13][14] and PepsiCo first released a special "Merry Berry Bublé" flavor for the holiday season in 2021.[15]
References
edit- ^ "'Oh Hi!' Pepsi Launches 'Bubly' Sparkling Water". Time. 2018-02-08. Retrieved 2023-10-04.
- ^ PepsiCo. "Oh Hi! Meet bubly™ Sparkling Water And #CrackASmile". www.prnewswire.com. Retrieved 2023-10-04.
- ^ Oakley-Newell, Tom (2023-05-09). "PepsiCo enters the sparkling water category with Bubly". Convenience & Impulse Retailing. Retrieved 2023-10-04.
- ^ Morin, Tracy (2020-02-28). "This Is What's Really In Bubly Sparkling Water". Mashed. Retrieved 2023-10-04.
- ^ Smith, Crawford (2022-08-30). "Ranking 21 Bubly Flavors From Worst To Best". Tasting Table. Retrieved 2023-10-04.
- ^ PepsiCo. "Sparkling Water Fans, Rejoice! bubly™ sparkling water Introduces bubly bounce™ -- Featuring Everything You Love About bubly Now With Just a Kick of Caffeine". www.prnewswire.com. Retrieved 2023-10-04.
- ^ "Canned Sparkling Water Mocktails". TrendHunter.com. Retrieved 2023-10-04.
- ^ "How Bubly aims to shake up sparkling water with new Burst brand extension". Marketing Dive. Retrieved 2024-07-19.
- ^ Rider, Nicholas (2023-05-07). "PepsiCo unveils new sparkling water brand Bubly". Retail World Magazine. Retrieved 2023-10-04.
- ^ Melas, Chloe (February 2, 2019). "Michael Bublé knows his name is funny". CNN. Archived from the original on February 7, 2019. Retrieved February 6, 2019.
- ^ Morabito, Greg (February 1, 2019). "Michael Bublé Starts Rivalry With Bubly Sparkling Water in New Super Bowl Ad". Eater. Archived from the original on February 7, 2019. Retrieved February 6, 2019.
- ^ Lombardo, Christopher (2023-02-10). "Michael Buble goes from pitchman to deliveryman for Bubly". Strategy. Retrieved 2024-02-28.
- ^ Crann, Justin (2021-05-19). "Michael Buble drops in to new SodaStream campaign". Strategy. Retrieved 2024-02-28.
- ^ McNamara, Lauren (2023-06-21). "'Bubly? No, Bublé': Michael Bublé stars in latest PepsiCo campaign via Eleven". Mumbrella. Retrieved 2024-02-28.
- ^ Stanley, T. L. (2021-12-01). "Michael Bublé Finally Gets His Own Bubly Sparkling Water". Adweek.com. Retrieved 2024-02-28.