Talk:Lagardère Live Entertainment

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Rebranding LSE to SPORTFIVE

Latest comment: 4 years ago1 comment1 person in discussion

Hello,

Lagardère Sports and Entertainment has rebranded to SPORTFIVE in May 2020.

SPORTFIVE is a global sports business agency with more 1,200 staff based in more than 15 countries around the world. Previously known as Lagardère Sports and Entertainment, 75.1 % of the agency was sold to private equity firm H.I.G. Capital by the French conglomerate Lagardère Group in April 2020.

With more than 30 years of operation, SPORTFIVE has been maximizing commercial assets for rights holders and helping brands to form meaningful partnerships with sports entities across the world. The agency steadily grew into a world-leading agency through strategic acquisitions of sector-leading agencies.

SPORTFIVE is now being reintroduced as the new company name encapsulating its five core stakeholders: brands, rights-holders, media platforms, fans and its people.

https://www.sportbusiness.com/news/sportfive-name-revived-in-lagardere-sports-and-entertainment-rebrand/

https://www.campaignasia.com/article/lagardere-sports-and-entertainment-rebrands-as-sportfive/461319

Frederik.Schmidt SPORTFIVE (talk) 08:01, 9 July 2020 (UTC)Reply

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