Yasso is an American frozen yogurt brand that specializes in low-calorie snacks, especially frozen Greek yogurt bars.
History
editYasso was founded in Boston in 2011 by childhood friends Amanda Klane and Drew Harrington, then in their twenties.[1][2][3] The brand grew rapidly, and by 2016 was projected to earn over $50 million in revenue.[2]
Yasso entered into an agreement with the private equity firms Breakaway Ventures and Castanea Partners in 2018,[1] with Castenea Partners becoming a majority investor in the brand.[4] Craig Shiesley was named CEO of Yasso in 2019. Klane and Harrington had previously been co-CEOs.[5]
In 2023, Yasso was acquired by Unilever, which also owns the frozen desert brands Ben & Jerry's, Magnum and Talenti.[1]
References
edit- ^ a b c Yu, Douglas. "Unilever Scoops Up Premium Ice Cream Company Yasso". Forbes. Retrieved 2024-12-06.
- ^ a b Harris, Meggen. "The Millennials Behind Dessert Disruptor Start-Up Yasso Frozen Greek Yogurt". Forbes. Retrieved 2024-12-06.
- ^ "Yasso bars: addictive, in a good way". Chicago Sun-Times. 2019-07-15. Retrieved 2024-12-06.
- ^ Harris, Meggen. "The Millennial Founders Behind The Hundred Million-Dollar Brand, Yasso". Forbes. Retrieved 2024-12-06.
- ^ "Yasso Frozen Greek Yogurt names new CEO | 2019-09-20 | Dairy Foods". www.dairyfoods.com. Retrieved 2024-12-06.
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