Worthy Book is a Malaysian coupon-book brand held by Worthy Media. It is based in Kuala Lumpur, Malaysia.
 | |
| Company type | Private limited company |
|---|---|
| Industry | Voucher, Marketing, Publishing |
| Founded | 2010 |
| Headquarters | Kuala Lumpur, Malaysia |
Key people |
|
| Parent | Worthy Media Sdn Bhd |
Worthy Book was released in September 2010 by Han Jia and Ken Kho and have become well known for voucher booklets offering various discounts throughout Kuala Lumpur. The company has expanded to serve a large number of brands in Malaysia, such as Kenny Rogers, Guardian, and The Body Shop.
Outside of the business, the company has received praise from non-governmental organizations such as AIESEC for their focus on corporate social responsibility. They have attracted various forms of media coverage, such as radio and TV coverage.[1] [2]
History
editWorthy Book was released by Han Jia and Ken Kho in September 2010. Since then, the company has expanded to serve a large number of brands in Malaysia.
In 2012, the company expanded its voucher offerings, including F&B and female-focused offerings. [3]
Distribution Model
editMuch like other advertising and coupon companies, Worthy Book charges merchants for advertising and prospective vendors of Worthy Book pay for the book via a subscription fee. [4]
See also
editReferences
edit- ^ National Kidney Foundation of Malaysia. "WORTHY MEDIA – WORTHY BOOK™". National Kidney Foundation of Malaysia. Retrieved 8 August 2011.
- ^ Lee, Zhi Yu. "Of Worthy Entrepreneurship Journey with Worthy Book-Exclusive Interview with Han Jia". ZewSays.com. Retrieved 8 August 2011.
- ^ "Truly a Worthy Book? The Ladies Edition". Yahoo News. 2013-07-14. Retrieved 2024-02-01.
- ^ Kho, Han Jia (2010-10-28). "Worthy Book". Open for Business (Interview). Interviewed by Freda Liu. Kuala Lumpur: BFM 89.9.