WQXM

WQXM
Bartow, Florida;
Broadcast area	Central Polk County, Florida
Frequency	1460 kHz
Branding	La Kaliente 99.9
Programming
Format	Spanish language Contemporary Hits
Ownership
Owner	Denisse Hernandez; (Prime Broadcasting, Inc.);
History
First air date	September 30, 2004; 20 years ago (as WRMX)
Former call signs	WBAR, WRMX
Technical information
Licensing authority	FCC
Facility ID	71202
Class	D
Power	10,000 watts (days); 155 watts (nights)
Transmitter coordinates	27°54′34″N 81°51′29″W / 27.90944°N 81.85806°W
Translator(s)	99.9 W260DA (Bartow)
Links
Public license information	Public file; LMS;
Webcast	Stream link
Website	La Kaliente 99.9

WQXM (1460 kHz) is a commercial AM radio station licensed to Bartow in Central Florida. It airs a Spanish language Contemporary Hits radio format known as "La Kaliente 99.9" (sometimes shortened to "K-Liente"). It is owned by Denisse Hernandez, through licensee Prime Broadcasting, Inc.^[2]

By day, WQXM broadcasts at 10,000 watts, using a directional antenna. But to reduce interference to other stations on 1460 AM, WQXM greatly reduces power at night to 155 watts, switching to a non-directional antenna. The transmitter is on North Maple Avenue near Lyle Parkway in Bartow, Florida.^[3] Programming is also heard on FM translator W260DA at 99.9 MHz.

FM translator

WQXM programming is relayed on an FM translator, which gives listeners for the improved sound of FM stereo.

Broadcast translator for WQXM
Call sign	Frequency	City of license	FID	ERP (W)	Class	FCC info
W260DA	99.9 FM	Bartow, Florida	156224	250	D	LMS

History

The station signed on the air as WBAR on October 23rd, 1953, licensed to William Avera Wynne.^[4] On January 23rd, 2004, then-owner Bartow Broadcasting Co., Inc. agreed to sell WBAR to Florida Broadcasting Media, LLC for $325,000, and the station changed its call sign to WRMX on September 30th, 2004; then changing once again to the current WQXM on October 11th, 2004.^[5] The station's license was reassigned from its owner Aliuska Leiva Marti operating through DRC Broadcasting, Inc., to Denisse Hernandez of Prime Broadcasting, Inc. on July 5th, 2024.