WITS is a commercial radio station in Sebring, Florida, United States, broadcasting to the Sebring area on 1340 AM. WITS is one of the more popular stations in the Sebring market, consistently placing among the top four stations in the market.[2]
| Broadcast area | Sebring, Florida |
|---|---|
| Frequency | 1340 kHz |
| Branding | Highlands 104.3 |
| Programming | |
| Format | Classic hits |
| Ownership | |
| Owner | Cohan Radio Group |
| WJCM, WWLL, WWOJ, WWTK | |
| History | |
First air date | November 24, 1959 (as WSEB) |
Former call signs | WSEB (1959–1984) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 57629 |
| Class | C |
| Power | 1,000 watts |
| Translator(s) | 104.3 W282CP (Sebring) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | highlands1043.com |
On January 1, 2022, WITS flipped to classic hits and adopting the "Highlands 104.3", utilizing the FM translator in its branding.
Translators
editIn addition to the main station, WITS is relayed by an FM translator.
| Call sign | Frequency | City of license | FID | ERP (W) | HAAT | Class | FCC info |
|---|---|---|---|---|---|---|---|
| W282CP | 104.3 FM | Sebring, Florida | 200623 | 250 | 133 m (436 ft) | D | LMS |
Previous logo
edit
References
edit- ^ "Facility Technical Data for WITS". Licensing and Management System. Federal Communications Commission.
- ^ "Arbitron Ratings for Sebring Market". Radio and Records. 29 May 2007.
External links
edit- Facility details for Facility ID 57629 (WITS) in the FCC Licensing and Management System
- WITS in Nielsen Audio's AM station database
- Facility details for Facility ID 200623 (W282CP) in the FCC Licensing and Management System
- W282CP at FCCdata.org
27°30′30″N 81°25′20″W / 27.50833°N 81.42222°W
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