Vitafoam Nigeria Plc is a foam manufacturing company based in Lagos, Nigeria. It is one of Nigeria's largest foam manufacturers,[1] producing both flexible and rigid polyurethane products. The company also owns interest in Vitafoam Ghana and Vitafoam Sierra Leone.
In 2011, it entered into a strategic alliance with struggling competitor, Vono Products[2] before purchasing the company.[3] The purchase of Vono Products increased the company share of the furniture market. In the 2000s, the company expanded its product offering by investing in modern sleep options that are now managed by four of its subsidiaries: Vitapur, Vitagreen, Vitavisco and Vitablom.[4] Vitapaur offers insulation friendly building materials.[5]
The company was founded in 1962 by British Vita[6] in a partnership with local distributor G.B. Ollivant. Production of latex foam pillows and mattresses began in 1963 at Ikeja Industrial Estate.[7] Under new laws effective in 1978, British Vita reduced its equity from 50% to 20%.
References
edit- ^ White, Liz. "High energy & materials costs hurt Nigeria's foamers: smaller foamers in Nigeria are struggling in a market where all raw materials have to be imported." Urethanes Technology International, June-July 2009, p. 26
- ^ "Vitafoam partners Nigerian foam company - Utech-polyurethane.com". Utech-polyurethane.com. Retrieved 2018-07-13.
- ^ "Vitafoam Nigeria profits up in 2016 - Utech-polyurethane.com". Utech-polyurethane.com. Retrieved 2018-07-13.
- ^ Egwuatu, Peter (2015-03-20). "Nigeria: Vitafoam to Expand Product Line". Vanguard (Lagos). Retrieved 2018-07-13.
- ^ "Vitafoam behind Nigerian project to create eco-friendly homes for less than EUR 17,000 - Utech-polyurethane.com". Utech-polyurethane.com. Retrieved 2018-07-13.
- ^ "History of British Vita plc – FundingUniverse". www.fundinguniverse.com. Retrieved 2018-07-13.
- ^ "Vitafoam in Nigeria." Financial Times, 12 Nov. 1962, p. 11. The Financial Times Historical Archive,