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| Company type | Private |
|---|---|
| Industry | Entertainment |
| Founded | 2018 |
| Founder | Deepak Dhar |
| Headquarters | |
Area served | Worldwide, Asia |
Key people | Deepak Dhar (Chairman) |
| Owners | Deepak Dhar (50%) Banijay Group (50%) |
| Website | www |
Banijay Asia is a production company creating premium content for television, films and OTT platforms, with expertise across all genres including entertainment, factual, scripted and reality across all territories in Asia.
Launched in early 2018 as a joint venture between Banijay Group and Deepak Dhar, Banijay Asia aims to expand Banijay’s presence in India and South East Asia. In a colaboration with GroupM and Myntra they created India’s first digital reality show - Myntra Fashion Superstar[1] and the award winning web adaptation Hostages, based on the Israeli TV series titled the same.[2]
History
editBanijay Asia was founded in April 2018 by content powerhouse Banijay Group, who are setting up its office for India and South East Asia, in partnership with Deepak Dhar, former Endemol India managing director.[3] The new company, which is a 50-50 joint venture between Banijay and Dhar, was aimed to expand presence in India and Southeast Asia.[4][5]
In July 2018 Rishi Negi was appointed as Chief Operating Officer, taking the responsibilities for commercials, strategies, finance and production operations.[6]
Colaborations
editA month after founding, Banijay announced that they are getting in a partnership with the Indian film actor and producer Salman Khan to create content across television and web formats.[7] This partnership was part of the plan to see Banijay Asia and SK TV providing scripted and non-scripted content across the numerous interesting genres in India and South East Asia.[8]
In January 2019 the company announced a partnership with Dhoni Entertainment — a company floated by the former captain ‘cool’ of Indian cricket, Mahendra Singh Dhoni, who has entered the entertainment business with a long-term partnership deal with production house.[9][10]
In June 2019, Banijay Asia dealed a partnership with GroupM, the world's largest advertising media company by billings, which was the first of kind partnership for GroupM to create scripted and non-scripted content across genres for TV and video streaming platforms.[11]
Productions
editThe first production announcement came in January 2019, revealing a ghost stories by Ruskin Bond, titled ‘Parchayee’, that are workin on to come alive on ZEE5, an Indian video on demand platform, set to premiere on January 15, 2019 followed by one story release each month till June.[12][13]
The docu-drama web serias Roar of The Lion, where MS Dhoni plays the protagonist and narrates their comeback story was announced in March 2019.[14] The official teaser for the series was unveiled on 5 March 2019.[15] The official trailer was unveiled on 9 March 2019 by Hotstar.[16]
The colaboration with GroupM joined hands with Myntra to create India’s first digital reality show - Myntra Fashion Superstar. The eight-part reality show goes live on the Myntra app on September 17. Actor Sonakshi Sinha and celebrity stylist Shaleena Nathani were judges of the show.[1][17]
Based on the Israeli TV Series Hostages, Banjay hired Sudhir Mishra to helm an Indian web adaptation having the same name - Hostages.[2][18] The series were co-starred by the award winning actors Ronit Roy and Tisca Chopra.[19] The series were highly accepted and recieved a nomination for best male actor on IReel Awards, [20] and also took awards on the Gold Awards in 3 categories, Best Actress, Best Actor and Best Drama Series.
Together with Salman Khan, Banijay took the production of the famous show Nach Baliye since season 9.[21] In December 2019 Banijay started a collaboration with the famous Bear Grylls to explore the action-adventure genre.[22]
Productions
edit| Year | TV Series | TV Channel | Notes |
|---|---|---|---|
| 2018–present | ARRived | YouTube | YouTube Originals reality show |
| 2019–present | Parchhayee: Ghost Stories by Ruskin Bond | ZEE5 | |
| 2019 | Roar of The Lion | Hotstar | |
| 2019–present | Hostages | Hotstar | |
| 2019–present | Myntra Fashion Superstar | Myntra app | |
| 2019–present | Nach Baliye | StarPlus | Season 9 - ongoing |
References
edit- ^ a b Myntra partners Banijay Asia and Wavemaker to create digital reality show
- ^ a b Applause Entertainment and Sudhir Mishra hold Ronit Roy, Tisca Chopra and Parvin Dabas, ‘Hostages’
- ^ Banijay Group enters India in equal JV with Deepak Dhar
- ^ Banijay Group Partners With Deepak Dhar to Launch Banijay Asia
- ^ It’s not about auditions, it’s about emotions: Deepak Dhar
- ^ Banijay Asia, founded by Deepak Dhar, has appointed Rishi Negi as chief operating officer (COO)
- ^ Salman Khan TV, Deepak Dhar-led Banijay Asia tie up for TV, web content
- ^ Salman Khan TV, Banijay Asia Unite To Create TV, Web Content
- ^ Entertainment a new innings for MS Dhoni
- ^ Mahendra Singh Dhoni’s new innings on the pitch of entertainment
- ^ Banijay Asia, GroupM join hands to offer content and monetisation solution to platforms
- ^ Ghost stories by Ruskin Bond, titled ‘Parchayee’, to come alive on ZEE5
- ^ ZEE5 to Make Web Series on Ruskin Bond's Popular Ghost Stories
- ^ Hotstar makes its 'Specials' debut with MS Dhoni feat 'Roar of the Lion'
- ^ "'Roar Of The Lion' Teaser: After Biopic, MS Dhoni To Share His 'Untold Story' In A Web Series". indiatimes.com. 2019-03-07. Retrieved 2019-03-12.
- ^ "Roar of the Lion trailer: Hotstar documentary traces MS Dhoni and Chennai Super King's journey to the top". The Indian Express. 2019-03-10. Retrieved 2019-03-12.
- ^ Myntra partners Banijay Asia and Wavemaker to create digital reality show
- ^ Sudhir Mishra To Helm Indian Adaptation Of Israeli Thriller Hostages
- ^ 'I Am Somewhat Like My Character In Hostages, Persistent And Stubborn': Tisca Chopra
- ^ "nominations". News18. Retrieved 2019-09-11.
- ^ Salman Khan’s Nach Baliye 9 to bring former celebrity couples under one roof
- ^ Banijay Asia and The Natural Studios have announced their partnership to bring high-octane content to the Indian and Southeast Asian markets.
External links
editCategory:Television production companies of India Category:Mass media companies established in 2018 Category:Banijay Group