Tone (magazine)

Tone was a bi-monthly magazine combining coverage of technological developments in New Zealand and from around the world with reviews on the latest consumer products available in New Zealand.

Tone

Tone magazine logo
Editor	Gary Steel
Former editors	Greg Vincent, Matt Greenop, Ted Gibbons
Categories	technology
Frequency	Bi-monthly
Circulation	5647 (2008) (within NZ)
Publisher	Parkside Media
First issue	October 1999
Final issue	December 2011
Company	Parkside Media
Country	New Zealand
Language	English
Website	Formerly www.tone.co.nz, no longer valid.
ISSN	1175-2459

History and profile

It was Parkside Media's third magazine, following NZ Classic Car and NZ Performance Car. Tone was started in 1999. Until issue 32, the magazine was bi-monthly. A change was made to monthly, but as of issue 73 (November/December 2008), it returned to bi-monthly.

Tone's offices were in Grey Lynn, Auckland, New Zealand. The magazine ceased publication in December 2011.

Masthead design

Tone's logo featured a small coloured triangle. Internally this was called 'Jerry'. Jerry changes colour each issue to match the cover design. Version 2 of the logo appeared in issue 32 when the magazine changed to monthly. Version 3 of the logo appeared in issue 44. Version 4 of the logo appeared in issue 67 and changed the tagline to Gadgets | Hi-fi | Home theatre, from Technology to change your life.

Magazine contents

As of the November/December 2008 issue, the typical magazine contents included:

• News
• Toneworld (short product overviews)
• Reviews (detailed product tests)
• Entertainment (CD, DVD, game reviews)
• Readers' letters
• Contributor columns
• Feature stories (event reviews, technical tips and tricks, how-to articles, company overviews)

External links

• Parkside Media website