Tomima Edmark (born 1957) is an American entrepreneur,[1] author, and inventor of TopsyTail, Halo Hat and Bowrette. She is the founder of HerRoom and HisRoom, an online lingerie and men's underwear retailer based in Dallas, Texas.
Tomima Edmark | |
|---|---|
 | |
| Born | Tomima L. Edmark 1957 (age 66–67) Seattle, Washington, US |
| Alma mater | Stephens College The University of Texas at Austin |
| Occupation(s) | Author and founder of HerRoom and HisRoom |
| Parent(s) | Karl W. Edmark and Mary Middlestate Miller |
| Website | www |
Education
editEdmark earned a BFA and BA degree from Stephens College in Columbia, Missouri in 1979 and then she attended The University of Texas at Austin where she completed an MBA degree in 1983.[2]
Career
editIn 1984, after receiving her MBA, she worked with IBM as a marketing executive in Dallas,[3] before leaving in 1992.[4]
In 1989 Edmark filed for TopsyTail patent, received in April 1991 and established TopsyTail Corp. to market and sell the product.[5] TopsyTail earned more than $150 million in revenue.[4]
In 1994 Edmark introduced the Bowrette, a barrette patterned after the TopsyTail that turns ribbons and scarves into hair ornaments.[2][6]
In 1998, Edmark began an e-commerce retail start-up The Andra Group.[7] She launched HerRoom on March 3, 2000[8] and the men’s site, HisRoom.com was launched two years later.[9] After listening to her friends' complaints that they hated having to try on undergarments in department store fitting rooms, she wanted to let women buy bras that fit online.[10][11][12][13]
In 2011, Edmark was awarded business method patent #8,078,498 for using back and side views as well as the front.[14]
Edmark has been featured on television shows like Good Morning America, Dateline NBC, 20/20, The Oprah Winfrey Show[3] and in business publications like Forbes Magazine, and The Wall Street Journal.[5]
Books
edit- Edmark, Tomima (1991). Kissing : everything you ever wanted to know. New York: Simon & Schuster. ISBN 978-0671708832.
- Edmark, Tomima (1993). 365 ways to kiss your love : a daily guide to creative kissing. Fort Worth, Tx.: Summit Group. ISBN 978-1565300286.
- Edmark, Tomima (1994). The TopsyTail book : the guide to dozens of easy-to-do, quick and fabulous hairstyles. New York: Warner Books. ISBN 9780446670616.
- Edmark, Tomima (1995). Cigar chic : a woman's perspective. Arlington, TX: Summit Publishing Group. ISBN 978-1565301931.
- Edmark, Tomima (1995). 365 ways to date your love : a daily guide to creative romance. Fort Worth, Tex.: Summit Pub. Group. ISBN 9781565301740.
- Edmark, Tomima (1996). The kissing book : everything you need to know. Arlington, Tex.: Summit Pub. Group. ISBN 978-1565302280.
- Edmark, Tomima (1996). 365 romantic gifts for your love : a daily guide to creative giving. Arlington, Tex.: Summit Pub. Group. ISBN 9781565302112.
- Edmark, Tomima (1997). 365 Ways to Date Your Love. Tapestry Press. p. 120. ISBN 978-1930819245.
- Edmark, Tomima (1997). 365 Romantic Gifts for Your Love: A Daily Guide to Creative Giving. Tapestry Press. ISBN 9781930819238.
- Edmark, Tomima (1997). The Kissing Book: Everything You Need to Know. Tapestry Press. p. 128. ISBN 9781930819269.
- Edmark, Tomima (2001). It's a girl thing : more than 300 qualities, quirks, & quibbles that uniquely define women. Nashville, TN: TowleHouse Pub. ISBN 9780966877465.
- Edmark, Tomima (2001). It's a guy thing : more than 300 tics, traits, and tendencies that uniquely define men. Nashville, Tenn.: TowleHouse Pub. ISBN 9780966877458
References
edit- ^ Warren, Ellen. "Mother Of Inventions". Chicago Tribune. Retrieved 10 May 2016.
- ^ a b "Hair-raising Success". Sun-Sentinel. Retrieved 28 April 2016.[dead link]
- ^ a b Communications, Emmis (May 1999). Hair-raising Experience. The Alcalde. Retrieved 28 April 2016.
- ^ a b Portillo, Caroline McMillan. "The creator of the TopsyTail on life after overnight success — and why it's better to play the long game". The Business Journals. Retrieved 28 April 2016.
- ^ a b Stringer, Kortney. "If at First You Do Succeed..." The Wall Street Journal. Retrieved 28 April 2016.
- ^ Haber, Holly. "The Topsy Tail Inventor Scores Again". D Magazine. Retrieved 10 May 2016.
- ^ "There Is an Algorithm for Everything, Even Bras". Nytimes.com. Retrieved 3 March 2016.
- ^ Reily, Stephen. "Bras For Boomers -- And Other Lessons In Retail". Mediapost.com. Retrieved 28 April 2016.
- ^ "Online retailer HerRoom.com aims to make bra shopping better". Dallas Business Journal. Retrieved 3 March 2016.
- ^ "Finding the Best-Fitting Bra With Technology's Help". Nytimes.com. Retrieved 3 March 2016.
- ^ "Tomima Edmark, inventor of TopsyTail and founder of HerRoom.com and HisRoom.com". Entrepreneur.com. Retrieved 3 March 2016.
- ^ "Mary Green keeps low profile with lingerie company". SFGate.com. Retrieved 3 March 2016.
- ^ "Herroom Makes Lingerie Shopping Online Easy". WWD.com. Retrieved 4 March 2016.
- ^ "The TopsyTail Inventor Scores Again". Dmagazine.com. Retrieved 3 March 2016.