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The sales data was provided by the publisher and confirmed through bowker. One of the author's books is currently listed as the 72 most popular LDS book of all time by GoodReads which is a very reliable source. GoodReads comprises their lists from what people are reading on Kindle Devices, from reviews that have been written, from Amazon sales data, and from their millions of members who are currently talking about the book. https://www.goodreads.com/list/show/415.Best_LDS_fiction
The same book is likewise listed by Google as the 20th most popular LDS novel. Google ranks these by sales through Google Play. https://www.google.com/search?rlz=1C1CHBF_enUS745US745&ei=6fWdWrbdJayUjwT024P4BQ&q=lds+novels&oq=lds+novels&gs_l=psy-ab.3..35i39k1j0i22i30k1l9.4530.5453.0.5613.6.6.0.0.0.0.198.640.0j4.4.0....0...1c.1.64.psy-ab..2.4.638...0j0i67k1j0i20i264k1.0.NljkxBG56gw
The LDS audience is comprised of 16 million readers. It would not be possible to get that high of a ranking on these two sources without significant sales.
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