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I have added a link to Prospect theory as well as an external link which IMHO explains Prospect theory and Framing well. But it now occurs to me that Propect theory and Framing could be merged. The simplicity of this article on Framing might help allay some of the problems readers have with the academic and rather arcane theorems detailed on the Prospect theory page. LookingGlass (talk) 16:25, 18 February 2008 (UTC)