Talk:Buying decision process

Examples, out of place?

This article has several examples using first-person and it sounds a little unprofessional. In the section about "Purchase Decision" there is this example "after going through the above three stages I choose to buy Nikon D80 DSLR camera, but my very personal friend whose is also a photographer, gives me negative feedback, then I am bound to change my preference." I'm fairly new to wikipedia, but this seems like it doesn't belong, but I don't want to remove it without some feedback first. It also has very strange wording that I can't figure out how to fix.
Hellodough (talk) 05:25, 7 February 2013 (UTC)

What if all the references to "I" are simply changed over to the purchaser? Minajera (talk) 15:12, 7 February 2013 (UTC)

That's a bit better to use "the purchaser", but it still seems a little informal to have that example. Hellodough (talk) 23:54, 9 February 2013 (UTC)

Grammar and Sentence Structure

The sentence structure and overall coherence of the sentences seem to be a bit off. I tried to fix it but please take a look at it again! S2d.green (talk) 23:42, 22 March 2013 (UTC)

Recommend deletion

All of the ideas canvassed on this page are more than adequately covered in the Consumer Behaviour article. I don't think that this page can be merged with Buyer Behavior because that has already been redirected to Consumer Behaviour.

I support deletion of this article

BronHiggs (talk) 05:36, 2 November 2016 (UTC)

Possibly merge some of the content?

The table on involvement might be worth merging with the article on Consumer Behaviour - especially in the evaluation of alternative section. The only problem is that the table is unsourced - and I don't recognise it from any of the standard CB texts. It would be difficult to track down the original source. It probably wouldn't be the end of the world if the entire page was deleted, but I take the view that if someone put it there, they must have thought it was meaningful - so it seems likely that other users might find it helpful. I like to try and preserve content, wherever possible.

Do people have a view on this? BronHiggs (talk) 07:25, 6 November 2016 (UTC)

Models of buyer decision-making is incomplete

As the field of consumer behaviour and psychology evolves, and with it advanced data technoloy like AI, it is relevant to add additional concepts. One is the Buyer Modalities Framework (Eisenberg) developed in the 90ies, and now more broadly used. The new addition should be:

The buyer modalities framework is a marketing concept first introduced by Bryan and Jeffrey Eisenberg. Understanding a buyer's modalities enables marketers and advertisers to gain insight into how buyers approach purchasing decisions: what is their decision-making profile and their buying behaviours. At the junction of the psychological and consumer behavioral models, the "buyer modalities framework" describes four main buyer types: competitive, spontaneous, methodical, humanistic. These 4 main types are determined by 2 main criteria: how fast/slow an individual is making a decision; is this decision more driven by logic or by emotion. This concept has furthermore been tested with the support of academics (Professor Joost Vennekens and his team - KU Leuven - Faculty of Engineering Technology and Department of Computer Science - Belgium) - https://lirias.kuleuven.be/3217903?limo=0

It's unfortunate that this relevant change keeps being deleted by editors who don't seem experts in marketing and advertising. — Preceding unsigned comment added by John JL London (talk • contribs) 18:29, 29 March 2021 (UTC)