Sugarloaf Mills, formerly Discover Mills, is a 1,183,000-square-foot (109,900 m2) single story shopping mall in suburban Metro Atlanta, located in Lawrenceville in Gwinnett County, Georgia, near the interchange of Interstate 85 and Highway 316. Opened in 2001, the mall features 13 anchors, 184 specialty retailers as well as a variety of theme restaurants, casual dining and entertainment venues.[1]

Sugarloaf Mills
Discover Mills Entrance
Map
LocationLawrenceville, Georgia, U.S.
Coordinates33°58′50″N 84°04′52″W / 33.9805°N 84.0810°W / 33.9805; -84.0810
Address5900 Sugarloaf Pkwy, Lawrenceville, GA 30043
Opening dateNovember 2001; 23 years ago (2001-11)
Previous namesDiscover Mills
DeveloperMills Corporation
ManagementSimon Property Group
OwnerSimon Property Group (25%)
No. of stores and services184
No. of anchor tenants14
Total retail floor area1,183,000 square feet (109,900 m2)
No. of floors1
ParkingLighted lot and multi-level parking deck
Public transit accessSugarloaf Mills Park & Ride
Websitewww.simon.com/mall/sugarloaf-mills

History

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The mall opened in November 2001, originally as an outlet mall, but began to evolve into an entertainment mall, with the additions of AMC Sugarloaf Mills 18 in 2003, and Medieval Times in 2006. The mall is notable in that it had granted naming rights to interested companies, and was one of the first malls in the United States to do so.[2][failed verification] The Mills Corporation, the original owner of the mall, had granted the naming rights to Discover Card, and thus originally given the name Discover Mills as well as the tag line "Where Discover Card Is The Smart Choice". Simon Property Group is the current owner of Discover Mills from the Mills Corporation's acquisition. In 2012, the naming rights with Discover Card ended, and the mall was renamed Sugarloaf Mills. This was the mall's planned name when it was first developed, named after the parkway the mall is located on.[3]

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References

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  1. ^ "Where Are the Best Outlet Malls in the Atlanta Area?". TripSavvy. Retrieved 2021-05-19.
  2. ^ The Mills Corporation Announces the Grand Opening of Discover Mills
  3. ^ Discover Mills renamed Sugarloaf Mills Archived 2013-01-16 at archive.today NBC 11 Atlanta (11 Alive), September 21, 2012.