Soaky was the name of a brand of bubble bath produced by Colgate-Palmolive. The product was referred to as "The Fun Bath" on its label and was targeted at young children.[1]
Soaky's major selling point was that the bottles the bubble bath came in could be reused as toy figures once the contents were used up.[2][3][4] The brand's mascot was a young boy named The Soaky Kid.
The product's popularity peaked in the 1960s, during which time Colgate-Palmolive was able to secure licenses to use popular cartoon characters to sell Soaky. These included, but were not limited to, Bugs Bunny, Casper the Friendly Ghost, Mickey Mouse, Pluto, Rocky the Flying Squirrel, Bullwinkle J. Moose, and The Chipmunks.[5] Colgate-Palmolive even went as far as to release a special promotional greeting card featuring the Chipmunks that doubled as a playable record. The combination of the promotional methods led the product to take a large share of the children's bath products market.[6]
References
edit- ^ Hollis, Tim (16 July 2010). Christmas Wishes: A Catalog of Vintage Holiday Treats & Treasures. Stackpole Books. ISBN 978-0-8117-4218-4.
- ^ says, Happy Memories (May 17, 2020). "Vintage Soaky bubble bath toys: Cartoon characters & more - Click Americana". clickamericana.com.
- ^ Commerce, United States Congress House Committee on Interstate and Foreign (1966). Fair Packaging and Labeling: Hearings, Eighty-ninth Congress, Second Session, on H. R. 15440, S. 985. U.S. Government Printing Office.
- ^ Hollis, Tim (25 March 2015). Toons in Toyland: The Story of Cartoon Character Merchandise. Univ. Press of Mississippi. ISBN 978-1-62674-500-1.
- ^ Candy and Snack Industry. Magazines for Industry, Incorporated. 1964.
- ^ Chapter, American Marketing Association New York (1964). The Marketing Plan in Action. New York Chapter, American Marketing Association.