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Shoptiques is an online marketplace for women’s clothing and home décor. The company was started by Harvard Business School graduate and former Goldman Sachs investment banker Olga Vidisheva.[1] Shoptiques also provides services such as photography, shipping assistance, and digital marketing.[2]
History
editVidisheva spent her second year of Harvard Business School surveying over 800 boutiques to help her write the business plan for Shoptiques.[3] After graduation, she launched the site in the Spring of 2012 with 25 boutiques on the site.[4]
In November 2014, Shoptiques added its 1,000th boutique to the site.[5] In March 2015, the company released its mobile app.[6]
Business Model
editShoptiques generates revenue based on commission, taking a percentage of each sale made on the site.[7] Each boutique curates its own selection of products on the site and customers can purchase products from multiple boutiques with a single checkout experience.[8]
References
edit- ^ Eric Markowitz (March 12, 2012) "Fashion Start-up Takes Aim at $20 billion Dollar Industry" Inc. (magazine)
- ^ Teresa Novellino (July 27, 2012) "A big dream for small boutiques" BizJournals
- ^ Catherine Sabino (September 16, 2013) "Olga Vidisheva Debuts Shoptiques.com" Gotham (magazine)
- ^ Leena Rao (March 21, 2012) "Andreessen Horowitz, Greylock Back Marketplace For Local Fashion Boutiques, Shoptiques" TechCrunch
- ^ Ben Fischer (November 12, 2014) "Shoptiques, the online store for boutiques, finds a cheaper path to Internet sales success" BizJournals
- ^ Britteny Dee (March 18, 2015) "Shoptiques Launches Mobile App, Founder Olga Vidisheva Has Sights Set On Expansion" Fashion Times
- ^ Kim-Mai Cutler (March 30, 2012) "Here Are The Women of Y Combinator And They Are Awesome" TechCrunch
- ^ JoAnne Klimovich Harrop (April 27, 2015) "Pittsburgh store owners say Shoptiques.com creates online word of mouth" Pittsburgh Tribune-Review
External links
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