Robert's American Gourmet Food was a snack food company located in the United States. Founded by businessman Robert Ehrlich in 1986,[1] the company was best known for its snack food, Pirate's Booty, which is found in over 90% of United States supermarkets.[2] Robert's American Gourmet targeted health-conscious shoppers with a range of snack foods.
| Founded | 1986 |
|---|---|
| Founder | Robert Ehrlich |
| Brands |
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| Parent |
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Products made by Robert's included Pirate's Booty, Smart Puffs, and Original Tings.
Robert's American Gourmet Food LLC was acquired by B&G Foods in 2013.[3]
In 2018, B&G Foods announced that Robert's American Gourmet would be sold to The Hershey Company.[4]
References
edit- ^ Forbes Small Business Magazine: "Ay, matey, Pirate's Booty hopes mascot sells snacks." Carlye Adler, October 12, 2006. Retrieved December 28, 2006.
- ^ Rutland Herald: "Does organic label mean it's better for us?" Liz Kim, November 22, 2006. Retrieved December 28, 2006.
- ^ B&G Foods to Acquire Pirates Brands for $195 Million to Bolster Snack Offerings
- ^ B&G Foods to Sell Pirate’s Booty to The Hershey Company for $420.0 Million
External links
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