Polytron is an electronics company from Indonesia. The company was founded on 18 September 1975 in Kudus, Central Java under the name Indonesian Electronic & Engineering Limited, then on September 18, 1976, changed its name to Hartono Istana Electronic Limited, then in 2000 merged and became Hartono Istana Teknologi Limited which is a subsidiary of Djarum Group.
 Logo since 1 March 2021 | |
| Polytron | |
| Formerly | Indonesian Electronic & Engineering (1975-1976) Hartono Istana Electronic (1976-1980) |
| Industry | Electronics Electric vehicles |
| Founded | 18 September 1975 (as Indonesian Electronic & Engineering) |
| Founder | Robert Budi Hartono Michael Bambang Hartono |
| Headquarters | Kudus, Indonesia |
Key people | Hariono (CEO) |
| Products | Speaker, television, decoder, refrigerator, washing machine, air conditioner, computer monitor, electric motorcycles and scooters |
| Owner | Djarum Group |
| Website | www |
History
editFounded on September 18, 1975, Polytron was the first non-cigarette company owned by the Hartono brothers (Robert Budi and Michael Bambang), with an established capital of around IDR 50 billion. The word Polytron itself comes from two words, poly (many) and (elek)tron(ics). The first product released by this company was a television (black and white) in 1979, which is still its main product to this day.[1]
Since the 2000s, Polytron has expanded its products from initially only televisions and audio to producing various kinds of electronic equipment. The goods produced by Polytron are speakers, refrigerators (since late 2000), washing machines (since 2010), air conditioners (since early 2000), smartphones (since 2011) and many more.
Polytron has 2 factories each in Kudus and Demak with more than 10,000 employees, 11 representative offices, 5 authorized dealers and 50 service centers covering all of Indonesia. The company also has a Research and Development (product development) division which is strengthened by a total of 500 experts in various fields of technology, this is done to always be ready to respond to technological developments in the Indonesian market.[2]
Polytron officially entered the electric vehicle industry by launching two of its newest electric motorbike models, Polytron EV Fox and Polytron EV T-Rex, at the 2023 Indonesia International Motor Show.[3]
Subsidiary company
edit- PT Fira Makmur Sejahtera (Fira)
- PT Global Media Visual (Mola)
- PT Cahaya Televisi Indonesia (MOS Network/CTV)
- SENT Entertainment Ltd
- Como 1907
- PT Perada Swara Production (Megapro Communications)
Slogan
edit- Pertama dan Satu-satunya (1975–1984 dan 2016–2021)
- The Winning Theme (1984–1995)
- It's A Kind Of Magic (1996–1997)
- Brings Magic Things To Life (1997–2002)
- The Sign Of Quality (2002–2007)
- Memang Canggih (2011–2016)
- Kini Hadir Untuk Semua (2021-sekarang)
References
edit- ^ Prahadi, Yeffrie Yundiarto (5 March 2015). "Strategi Polytron Membangun Merek (bagian 1)". swa.co.id (in Indonesian). Retrieved 9 August 2024.
- ^ Eldo Christoffel, Eldo Christoffel (5 June 2018). Dewi, Herlina Kartika (ed.). "Kunjungi pabrik Polytron, Menperin minta industri kembangkan teknologi" (in Indonesian). Retrieved 9 August 2024.
- ^ Anom, Ndoro. "Daftar Motor Listrik Polytron, Harga dan Spesifikasinya". IDN Times (in Indonesian). Retrieved 9 August 2024.