Paul Anthony Dy Artadi (born May 5, 1981) is a Filipino politician, basketball coach, and former professional player. On his eleven-year career in the Philippine Basketball Association (PBA), he played the point guard position and was a three-time PBA All-Star. In the collegiate level, he played for the University of the East (UE) and became an assistant coach for the team after retiring from the professional game. He has been serving as a city councilor of San Juan, Metro Manila since 2016.

Paul Artadi
Member of the
San Juan City Council
from the 1st district
Assumed office
June 30, 2016
Personal details
Born (1981-05-05) May 5, 1981 (age 43)
San Juan, Metro Manila, Philippines
Political partyNacionalista Party (2015–18)
PDP–Laban (2018–present)
Basketball career
UE Red Warriors
PositionAssistant Coach
Personal information
Listed height5 ft 10 in (1.78 m)
Listed weight150 lb (68 kg)
Career information
High schoolLa Salle Green Hills (Mandaluyong)
CollegeUE
PBA draft2004: 2nd round, 11th overall pick
Selected by the Purefoods Tender Juicy Hotdogs
Playing career2004–2015
Coaching career2018–present
Career history
As player:
2004–2007Purefoods Tender Juicy Hotdogs / Purefoods Chunkee Giants
2007–2009Barangay Ginebra Kings
2009–2010Purefoods Tender Juicy Giants / B-Meg Derby Ace Llamados
2010–2011San Miguel Beermen
2011–2012Air21 Express / Barako Bull Energy
2012–2014Meralco Bolts
2014–2015Blackwater Elite
As coach:
2018–presentUE (assistant)
Career highlights and awards

Early life and collegiate career

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Artadi was born in the University of Santo Tomas Hospital in Manila but grew up in the outskirts of San Juan, Metro Manila, playing pick-up games with much taller and much stronger playground legends.

He played collegiate basketball at the University of the East. During his stint with the Red Warriors in the UAAP, he became an instant hardcourt and campus icon as he teamed up with the highly touted scoring ace James Yap. His partnership with Yap produced several final four appearances, hundreds of three-point shots converted courtesy of Yap, hundreds of assists courtesy of Artadi, and millions of fans who became followers of perhaps the most celebrated back court tandem in the history of the Philippine's premier collegiate basketball league.[1]

Professional career

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Artadi was the drafted by Purefoods TJ Hotdogs in the second round of the 2004 PBA draft, where he reunited with former college teammate James Yap to form the Kid Lightning-Boy Thunder backcourt. As backup point guard to Roger Yap, he managed to help Purefoods capture the championship in the 2006 PBA Philippine Cup.[2]

During the 2007 off-season, he demanded to be released by Purefoods because he felt he was given limited playing time by the coaching staff.[3] He finally got his wish, and was traded to the Barangay Ginebra Kings via a three-team trade.[4] While with Ginebra, he had his best career output in the PBA while playing with the team's ace skipper Jayjay Helterbrand. He also won another championship with the Gin Kings during the 2008 PBA Fiesta Conference.

In 2009, he was traded back to his former team, the Purefoods Tender Juicy Giants.[5] In his second stint with the squad, he helped the team win the 2009–10 PBA Philippine Cup Finals.

When coach Ryan Gregorio left Purefoods in 2010, he was traded to the San Miguel Beermen for Jonas Villanueva.[6]

In March 2011, he was traded to Air21 Express (later renamed as Barako Bull Energy) along with Dondon Hontiveros, Dorian Peña and Danny Seigle in exchange for Nonoy Baclao, Rabeh Al-Hussaini and Rey Guevarra, top three picks of the 2010 PBA draft.[7]

In February 2012, he was shipped to the Meralco Bolts for Chico Lanete where he was reunited with his former coach Ryan Gregorio.[8]

After the 2013–14 PBA season ended, he was left off the "Protect 12" list by Meralco.[9] He was eventually picked by expansion team Blackwater Elite during the 2014 PBA Expansion Draft.[10]

PBA career statistics

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Legend
  GP Games played   GS Games started  MPG  Minutes per game
 FG%  Field-goal percentage  3P%  3-point field-goal percentage  FT%  Free-throw percentage
 RPG  Rebounds per game  APG  Assists per game  SPG  Steals per game
 BPG  Blocks per game  PPG  Points per game  Bold  Career high

[11]

Season-by-season averages

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Year Team GP MPG FG% 3P% FT% RPG APG SPG BPG PPG
2004–05 Purefoods 62 21.0 .447 .158 .464 2.3 3.7 1.2 .0 5.4
2005–06 Purefoods 48 12.9 .342 .056 .429 1.6 2.3 1.0 .0 3.0
2006–07 Purefoods 38 16.2 .484 .000 .636 1.9 2.7 1.3 .0 4.6
2007–08 Barangay Ginebra 48 16.4 .467 .370 .463 1.8 2.6 1.3 .0 6.1
2008–09 Barangay Ginebra 46 20.1 .364 .331 .658 2.4 2.5 1.1 .0 7.1
2009–10 Purefoods / B-Meg Derby Ace 64 18.0 .384 .277 .622 2.1 2.4 1.0 .0 6.0
2010–11 San Miguel 45 9.6 .371 .079 .450 1.3 1.6 .8 .0 3.2
Air21
2011–12 Barako Bull 31 14.2 .353 .234 .353 1.5 1.6 .7 .0 3.7
Meralco
2012–13 Meralco 22 9.9 .320 .100 .750 1.4 1.6 .4 .0 1.9
2013–14 Meralco 11 9.6 .438 .231 .545 1.5 1.3 .5 .0 3.4
2014–15 Blackwater 11 19.1 .388 .353 .667 1.8 2.5 .7 .0 6.5
Career 426 16.0 .402 .263 .536 1.9 2.4 1.0 .0 4.9

Political career

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On October 13, 2015, Artadi announced his retirement from professional basketball to shift his focus to politics. He ran as city councilor of San Juan in the 2016 local elections under the ticket of Vice Mayor Francis Zamora, who ran for mayor. He was proclaimed winner as San Juan city councilor for the 1st district.[12] In 2019, he successfully defended his seat city council seat.[13]

Personal life

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Aside from being a professional basketball player, Artadi has an online business, which he named "Pimp Kicks", selling basketball shoes online through his Facebook and Instagram accounts.[14]

References

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  1. ^ "Basketball Player Profiles Paul Artadi by John Louie Ramos | Sporting Life 360". Archived from the original on 2014-10-17. Retrieved 2014-10-17.
  2. ^ "The List: The Best Second Round Picks in PBA History | InterAKTV". www.interaksyon.com. Archived from the original on 2012-08-18.
  3. ^ "Purefoods to give up Artadi? – Basketball.Exchange.ph".
  4. ^ "Artadi finally gets his wish – Basketball.Exchange.ph".
  5. ^ "Trade Grades: Enrico Villanueva to Ginebra Deal | Patay Ang Butiki!!! | Blogging Philippine Basketball". Archived from the original on 2014-02-21. Retrieved 2014-02-18.
  6. ^ "Derby Ace gets Villaueva, Artadi to SMB". 3 September 2010.
  7. ^ "SMB adds Dondon, Dorian in trade package for Air21 top rookies". 2 March 2011.
  8. ^ http://www.pba-online.net/pba/Meralco-Barako-close-LaneteArtadi-deal/5210/ [dead link]
  9. ^ "Blackwater, nais kunin si Ildefonso - Balita - Tagalog Newspaper Tabloid". www.balita.net.ph. Archived from the original on 2015-09-23.
  10. ^ "PBA: Artadi awaits faceoff with MP | Tempo Sports". Archived from the original on 2014-09-22. Retrieved 2014-10-17.
  11. ^ "Paul Artadi Player Profile - PBA-Online.net". PBA-Online.net. Archived from the original on 2017-02-14.
  12. ^ Badua, Snow. "'Anak ng San Juan' Paul Artadi ends PBA career at 34, vies for city council seat (October 13, 2015)". SPIN.ph. Retrieved 14 October 2015.
  13. ^ Giongco, Mark (2019-05-14). "Vergel Meneses wins mayor, Dondon Hontiveros tops councilor race; Yeng Guiao loses congressional bid". INQUIRER.net. Retrieved 2020-08-01.
  14. ^ "Why Paul Artadi is also called 'Mr. Pimp Kicks'". 9 March 2014.