Wikipedia

No Gain No Love

No Gain No Love (Korean: 손해 보기 싫어서) is a 2024 South Korean television series starring Shin Min-a, Kim Young-dae, Lee Sang-yi, and Han Ji-hyun. It aired on tvN from August 26, to October 1, 2024, every Monday and Tuesday at 20:50 (KST). It is also available for streaming on TVING in South Korea, and on Amazon Prime Video in selected regions.

No Gain No Love
Promotional poster
Hangul
손해 보기 싫어서
Revised RomanizationSonhae bogi sireoseo
McCune–ReischauerSonhae pogi shirŏsŏ
GenreRomantic comedy
Developed byCJ ENM Studios
Written byKim Hye-young
Directed byKim Jeong-sik
Starring
Country of originSouth Korea
Original languageKorean
No. of episodes12
Production
Running time70 minutes[1]
Production company
  • Bon Factory
Original release
NetworktvN
ReleaseAugust 26 (2024-08-26) –
October 1, 2024 (2024-10-01)
Related
Spice Up Our Love (2024)

Synopsis

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No Gain No Love tells the story of Son Hae-young, a woman who got married because she didn't want to lose money, and Kim Ji-wook, a man who became her husband because he doesn't want to cause harm.

Cast and characters

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Main

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An expert in profit and loss calculation, who hates deficits in life and love. She always calculates the break-even point in relationships and plans a fake wedding when she's in danger of missing out on a promotion at work.
A convenience store night shift worker known as a citizen police officer and a righteous man.
A third-generation chaebol and a non-marriage person who does not believe in fateful love.
A nutritionist and famous web novelist who only writes about love.

Supporting

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A human resources employee who works at the same education company as Hae-young.
Gyu-hyeon's secretary.
Hae-young's friend.
Hae-yeong's ex-boyfriend.
Hae-yeong's mother.

Special appearances

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Production

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Development

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The romantic comedy series was written by Kim Hye-young, directed by Kim Jung-sik, planned by CJ ENM Studios and produced by Bon Factory.[13]

Casting

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On August 4, 2023, it was expected that Lee Jong-won would play the role of Kim Ji-wook, as announced by his agency.[14] On September 1, it was reported that Kim Young-dae had been confirmed to be the male lead and Shin Min-a as the female lead.[15]

Release

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No Gain No Love confirmed to premiere on tvN on August 26, 2024, every Monday and Tuesday at 20:50 (KST).[13] It is also available to stream on TVING and Amazon Prime Video.[2][16]

Spin-offs

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A spin-off of the series titled Spice Up Our Love (Korean: 사장님의 식단표) starring Lee Sang-yi and Han Ji-hyun, was released on October 3, 2024.[17]

Viewership

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No Gain No Love : South Korea viewers per episode (thousands)
SeasonEpisode numberAverage
123456789101112
188481877488993210437497247768858541135872
Source: Audience measurement performed nationwide by Nielsen Korea.[18]
Average TV viewership ratings
Ep. Original broadcast date Average audience share
(Nielsen Korea)[18]
Nationwide Seoul
1 August 26, 2024 3.673% (2nd) 4.072% (1st)
2 August 27, 2024 3.801% (2nd) 4.312% (2nd)
3 September 2, 2024 3.757% (1st) 4.547% (1st)
4 September 3, 2024 3.864% (2nd) 4.255% (2nd)
5 September 9, 2024 4.144% (2nd) 4.465% (2nd)
6 September 10, 2024 4.967% (2nd) 5.942% (2nd)
7 September 16, 2024 2.631% (1st) 3.054% (1st)
8 September 17, 2024 2.906% (1st) 2.891% (2nd)
9 September 23, 2024 3.565% (1st) 4.080% (1st)
10 September 24, 2024 3.885% (1st) 4.027% (1st)
11 September 30, 2024 3.897% (1st) 4.300% (1st)
12 October 1, 2024 4.764% (1st) 5.142% (1st)
Average 3.821% 4.257%
  • In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • This drama aired on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC, and EBS).

References

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  1. ^ 손해 보기 싫어서 [No Gain No Love]. WATCH CJ ENM. Retrieved August 11, 2024.
  2. ^ a b c Eun-bi, Yoo (July 17, 2024). 신민아·김영대→이상이·한지현, '손해 보기 싫어서', 초특급 라인업 완성 [Shin Min-a·Kim Young-dae→Lee Sang-yi·Han Ji-hyun, 'I don't want to lose money', super special lineup complete] (in Korean). SPOTV. Archived from the original on July 18, 2024. Retrieved July 17, 2024 – via Naver.
  3. ^ "'김태희♥' 비가 뽑은 오예주, 가슴 아픈 가족사 있었다…언니 3년째 두문불출 ('발바닥')". Osen (in Korean). December 10, 2024. Retrieved December 15, 2024.
  4. ^ "오예주, 양 탈 쓴 소녀의 뜨거운 성장…'발바닥이 뜨거워서' 감동 예고". MK Sports (in Korean). December 10, 2024. Retrieved December 15, 2024.
  5. ^ Ye-ji, Ryu (September 1, 2023). [단독] 김영대, 신민아의 남자 된다...'손해 보기 싫어서' 주인공 확정 [[Exclusive] Kim Young-dae becomes Shin Min-ah's man... 'Because I don't want to suffer a loss' confirmed as main character] (in Korean). The Korea Economic Daily. Archived from the original on June 10, 2024. Retrieved May 20, 2024 – via Naver.
  6. ^ Min-ji, Lee (January 8, 2024). '손해 보기 싫어서' 이상이, 비혼주의자 재벌 3세로 신민아와 재회 [공식] ['Because I want no loss' Lee Sang-i reunites with Shin Min-ah as the third generation of a non-married chaebol [Official]] (in Korean). Newsen. Archived from the original on September 4, 2024 – via Naver.
  7. ^ Byeong-gil, Ahn (January 15, 2024). 전혜원 '손해 보기 싫어서' 캐스팅···신민아와 호흡 [Jeon Hye-won cast in 'Because I Don't Want to Lose'...Working with Shin Min-ah] (in Korean). Sports Kyunghyang. Archived from the original on September 4, 2024. Retrieved January 15, 2024 – via Naver.
  8. ^ Chae-yeon, Kim (February 1, 2024). [단독] 이유진, 신민아X김영대 만난다..'손해 보기 싫어서' 출연 확정 (종합) [[Exclusive] Lee Yu-jin, Shin Min-ah 'Because I want no lose' Appearance confirmed (comprehensive)] (in Korean). OSEN [ko]. Archived from the original on September 4, 2024. Retrieved February 1, 2024 – via Naver.
  9. ^ Nae-ri, Kang (April 22, 2024). [단독] 주민경, 신민아 친구 된다...'손해 보기 싫어서' 캐스팅 [[Exclusive] Joo Min-kyung and Shin Min-ah become friends... Casting 'Because I don't want to lose money'] (in Korean). YTN News. Archived from the original on May 20, 2024. Retrieved April 22, 2024 – via Naver.
  10. ^ "No Gain No Love, fake-marriage romcom K-drama starring Shin Min-a". South China Morning Post. August 29, 2024. Archived from the original on August 29, 2024. Retrieved September 4, 2024.
  11. ^ Jeong, Hyeong-tae (August 27, 2024). '손해 보기 싫어서' 신민아, '치매' 윤복인 난동 소식에 급하게 요양원行 ['I don't want to suffer a loss' Shin Min-a, 'dementia' Yoon Bok-in's riot news, rushes to nursing home] (in Korean). SingleList. Archived from the original on August 28, 2024. Retrieved August 27, 2024.
  12. ^ Hong, Se-young (August 30, 2024). [단독] 변우석, 신민아와 만난다...'손해보기싫어서' 특별출연 [[Exclusive] Byun Woo-seok meets Shin Min-a... Special appearance in 'I Don't Want to Lose'] (in Korean). Sports Donga. Archived from the original on September 4, 2024. Retrieved August 30, 2024 – via Naver.
  13. ^ a b Su-yeon, Yoo (July 18, 2024). 신민아X김영대, 첫 만남부터 터졌다...'손해 보기 싫어서' 8월 첫방 확정 [Shin Min-a X Kim Young-dae, a hit from the first meeting... 'I don't want to lose' confirmed for first broadcast in August] (in Korean). OSEN [ko]. Archived from the original on July 18, 2024. Retrieved July 18, 2024 – via Naver.
  14. ^ Na-yeon, Kim (August 4, 2023). 이종원, 신민아와 로코 호흡.."'손해 보기 싫어서' 긍정 검토"[공식] [Lee Jong-won and Shin Min-a's romantic comedy chemistry... "Positively considering 'because I don't want to suffer a loss'" [Official]] (in Korean). Archived from the original on June 30, 2024. Retrieved August 4, 2023 – via Naver.
  15. ^ Ye-ji, Ryu (September 1, 2023). [단독] 김영대, 신민아의 남자 된다...'손해 보기 싫어서' 주인공 확정 [[Exclusive] Kim Young-dae becomes Shin Min-a's man... 'I don't want to suffer a loss' confirmed as the main character] (in Korean). The Korea Economic Daily. Archived from the original on June 30, 2024. Retrieved June 30, 2024 – via Naver.
  16. ^ Jae-ha, Hwang (July 17, 2024). 신민아·김영대의 로코 '손해 보기 싫어서' 8월 첫방송 [Shin Min-a and Kim Young-dae's romantic comedy 'I Don't Want to Get Lost' to air for the first time in August] (in Korean). Yonhap News. Archived from the original on July 17, 2024. Retrieved July 17, 2024 – via Naver.
  17. ^ Kang, Nae-ri (September 19, 2024). '사장님의 식단표', 10월 3일 티빙 공개…'손해 보기 싫어서' 스핀오프 ['The CEO's Meal Plan', released on TVING on October 3rd...'I Don't Want to Lose Money' spin-off] (in Korean). YTN. Retrieved September 19, 2024 – via Naver.
  18. ^ a b Nielsen Korea ratings:
    • "Ep. 1". Nielsen Korea. August 26, 2024. Archived from the original on August 26, 2024. Retrieved August 26, 2024.
    • "Ep. 2". Nielsen Korea. August 27, 2024. Archived from the original on August 27, 2024. Retrieved August 28, 2024.
    • "Ep. 3". Nielsen Korea. September 2, 2024. Archived from the original on September 4, 2024. Retrieved September 2, 2024.
    • "Ep. 4". Nielsen Korea. September 3, 2024. Archived from the original on September 4, 2024. Retrieved September 3, 2024.
    • "Ep. 5". Nielsen Korea. September 9, 2024. Retrieved September 9, 2024.
    • "Ep. 6". Nielsen Korea. September 10, 2024. Retrieved September 11, 2024.
    • "Ep. 7". Nielsen Korea. September 16, 2024. Retrieved September 17, 2024.
    • "Ep. 8". Nielsen Korea. September 17, 2024. Retrieved September 18, 2024.
    • "Ep. 9". Nielsen Korea. September 23, 2024. Retrieved September 24, 2024.
    • "Ep. 10". Nielsen Korea. September 24, 2024. Retrieved September 25, 2024.
    • "Ep. 11". Nielsen Korea. September 30, 2024. Retrieved October 1, 2024.
    • "Ep. 12". Nielsen Korea. October 1, 2024. Retrieved October 2, 2024.
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