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National Fruits & Veggies Month is a national observance and awareness campaign held in the United States during September to educate about the health benefits of eating fruits and vegetables[1] and to celebrate in song and culture how they are grown, distributed, and consumed.[2] The awareness campaign consists of outreach to grocery stores and retailers, schools, and public organizations; outreach to nutritionists and other health professionals; weekly online contests with prizes; social media campaigns and logo wear; and other special events during September to celebrate National Fruits & Veggies Month. They also aim to inspire people to consume fruits and vegetables regularly and to create a more balanced lifestyle.[3][4] The 'Take the Have a Plant pledge' is to "add one more fruit or vegetable to your routine, every day this month."[5] The year-long initiative centered around 'Have a Plant' involves monthly educational themes to be carried out by their Fruit and Vegetable Ambassadors in Action (FVAA) network.[6]
| National Fruits & Veggies Month | |
|---|---|
| Genre | Campaign |
| Date(s) | September |
| Frequency | Annually |
| Country | United States |
| Activity | Educate about the health benefits of eating fruits and vegetables and celebrate in song and culture how they are grown, distributed, and consumed |
| Sponsor | Produce for Better Health Foundation |
The event is sponsored by the Produce for Better Health Foundation (PBH) as part of the PBH Have a Plant Movement, which "aims to transform the way Millennials and Gen Z approach fruits and vegetables to change behaviors and boost consumption" (according to its website).[3] The PBH Have a Plant consumer movement replaces their previous Fruits & Veggies: More Matters public education program.[7] The 2019 NFVM theme is "Have a Plant: Food Rooted in A Better Mood" and is supported with printed and downloadable literature.
National Nutrition Month, established in 1973 and sponsored by the Academy of Nutrition and Dietetics, follows six months later in March of each year.[8]
Annual NFVM themes
editReferences
edit- ^ EUFIC. The benefits of fruits and vegetables. 24 July 2023.
- ^ "Produce for Better Health Foundation retools message". www.supermarketperimeter.com.
- ^ a b Newswire, MultiVu-PR. "Produce For Better Health Foundation Unveils Innovative Consumer Movement To Promote Fruits And Vegetables For Happier And Healthier Lives". Multivu.
- ^ Foundation, Produce for Better Health (August 28, 2019). "PBH Claims September as National Fruits and Veggies Month".
- ^ "I Made the Have A Plant™ Pledge". Have A Plant.
- ^ "Contributors". Have A Plant.
- ^ "PBH reveals new consumer marketing message: Have a Plant". Produce Retailer.
- ^ Academy of Nutrition and Dietetics. JOIN THE CELEBRATION!National Nutrition Month®
- ^ [Toulouse K. PBH reveals National Fruits & Veggies Month promotion plans. August 24, 2020 - General News. Blue Book Services]
- ^ "National Fruits & Veggies Month - Have A Plant". May 16, 2021. Archived from the original on 2021-05-16.
- ^ PBH celebrates National Fruits & Veggies Month with new toolkit, July 13, 2022 - General News, Press Release
- ^ Produce For Better Health Foundation 2022 National Fruits & Veggies Month Toolkit Makes It Easy To Promote Fruits & Vegetables This September - Have A Plant, July 13, 2022
- ^ Foundation For Fresh Produce gears up for National Fruits & Veggies Month. Fresh Produce News. August 29, 2023.
- ^ [ ]
- ^ FFP offers toolkit for promoting National Fruits & Veggies Month - Produce Blue Book - General News, Press Release. July 11, 2023.
- ^ National Fruits & Veggies Month 2023 Toolkit Makes It Easy To Promote Fruits & Vegetables This September. July 11, 2023.
- ^ FAQs - Have A Plant (fruitsandveggies.org)
- ^ Holdorf E. Every Time You Eat, Have A Plant®
External links
edit- Have A Plant Campaign website
- Produce For Better Health Foundation Unveils Innovative Consumer Movement To Promote Fruits And Vegetables For Happier And Healthier Lives. CISION PRNewswire, April 23, 2019
- PBH website for enrolling individual participants in the Have A Plant Pledge
- PBH brings Chicago-based food and nutrition influencers to United Fresh. The Produce News. June 7, 2019
- Major M. Produce for Better Health Debuts ‘Have a Plant': Foundation repositions tagline to spark a consumer movement to promote fruits and vegetables. WinSight Grocery Business. Apr. 24, 2019
- Sound Bites Podcast Episode 123: Have a Plant – The Roots of Healthy Eating – Wendy Reinhardt Kapsak, MS, RDN, President & CEO of the Produce for Better Health Foundation. July 10, 2019
- Nickle A. Where shoppers are with plant-based and the opportunity for produce. April 23, 2019
- Produce For Better Health Foundation 2022 National Fruits & Veggies Month Toolkit Makes it Easy to Promote Fruits & Vegetables This September
- Pennington JAT & Fisher RA (2009). Classification of fruits and vegetables. Journal of Food Composition and Analysis 22S:S23-S31.
- Public Health England. 2019. McCance and Widdowson's Composition of Foods Integrated Dataset.