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MoonSwatch


The Omega x Swatch MoonSwatch, or simply MoonSwatch, is a collection of chronograph wristwatches produced by Swatch and designed in collaboration with Omega, two companies of The Swatch Group. The first 11 models were released on 26 March 2022. The watches have a 42-millimetre (1.5 in) diameter and 13-millimetre (0.5 in) thickness, and Super-LumiNova for the indexes and hands, which is the same lume as that used in the Omega Speedmaster. It has a quartz ETA G10.212 movement. Initial hype from the watch's release led to long queues in Australia, Canada, Italy,[3] Japan, Switzerland, and the United Kingdom.[4][5] Each consumer was initially limited to 2 watches but due to high demand that was later reduced to a limit of 1.[6][7]

Swatch х Omega MoonSwatch
TypeChronograph wristwatch
Inception26 March 2022 (2022-03-26)
ManufacturerSwatch[1][2]
Websitewww.swatch.com/en-us/bioceramic-moonswatch.html

Reception

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All 11 original Omega x Swatch MoonSwatch watches on display at Swatch Carrousel du Louvre in Paris, France

The launch of the original 11 MoonSwatch models in March 2022 generated unprecedented global enthusiasm. A collaboration between Swatch and Omega, the MoonSwatch collection combined Swatch’s affordability and Omega’s iconic Speedmaster design, creating a frenzy among collectors and casual watch enthusiasts alike. Long lines formed outside Swatch stores in major cities worldwide,[8] including New York, London, Paris, Tokyo, and Zurich. The release quickly gained viral attention on social media, with many praising the collection for making an iconic design more accessible. However, demand far exceeded supply, leading to stock shortages and long-term resale markups on secondary markets.[9]

Initially, the watches were available exclusively at select Swatch boutiques, with no online sales option, further heightening their allure. This strategy drew both praise and criticism: some admired the exclusivity, while others expressed frustration over limited availability and lengthy queues. Despite these challenges, the MoonSwatch was widely celebrated for revitalizing interest in the watch industry and attracting a new generation of enthusiasts. Critics also lauded its bioceramic material and playful reinterpretation of the Speedmaster's heritage, cementing the MoonSwatch as a cultural phenomenon. According to CEO Nick Hayek of Swatch Group, the release of the collaboration also boosted sales of the original Omega Speedmaster by roughly 50%.[10][11]

Models

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# Release date Collection Name Case color Comment
1 26 March 2022 Bioceramic MoonSwatch Collection Mission to the Moon Gray Original collection
2 26 March 2022 Bioceramic MoonSwatch Collection Mission to Mercury Dark gray Original collection
3 26 March 2022 Bioceramic MoonSwatch Collection Mission to Venus Pink Original collection
4 26 March 2022 Bioceramic MoonSwatch Collection Mission to Earth Green Original collection
5 26 March 2022 Bioceramic MoonSwatch Collection Mission to Mars Red Original collection
6 26 March 2022 Bioceramic MoonSwatch Collection Mission to Jupiter Beige Original collection
7 26 March 2022 Bioceramic MoonSwatch Collection Mission to Saturn Beige Original collection
8 26 March 2022 Bioceramic MoonSwatch Collection Mission to Uranus Light blue Original collection
9 26 March 2022 Bioceramic MoonSwatch Collection Mission to Neptune Dark blue Original collection
10 26 March 2022 Bioceramic MoonSwatch Collection Mission to Pluto Gray Original collection
11 26 March 2022 Bioceramic MoonSwatch Collection Mission to the Sun Yellow Original collection
12 7 March 2023 Mission to Moonshine Gold Mission to the Moon - March Gray Gold coated seconds hand
13 5 April 2023 Mission to Moonshine Gold Mission to the Moon - April Gray Gold coated seconds hand
14 5 May 2023 Mission to Moonshine Gold Mission to the Moon - May Gray Gold coated seconds hand with pink detail
15 7 June 2023 Mission to Moonshine Gold Mission to the Moon - June Gray Floral pattern on gold coated seconds hand
16 25 July 2023 Mission to Moonshine Gold Mission to the Moon - July Gray Strawberry pattern on gold coated seconds hand
17 1 Ausgust 2023 Mission to Moonshine Gold Mission to the Moon - August Gray Swiss flag pattern on gold coated seconds hand
18 30 August 2023 Mission to Moonshine Gold Mission to Neptune - August (Blue Moon) Blue Gold coated seconds hand
19 29 September 2023 Mission to Moonshine Gold Mission to the Moon - September Gray Barly grain pattern on gold coated seconds hand
20 29 October 2023 Mission to Moonshine Gold Mission to the Moon - October Gray Gold coated seconds hand with chronograph lollipop design
21 27 November 2023 Mission to Moonshine Gold Mission to the Moon - November Gray Gold coated seconds hand with beaver-chewed trunk design
22 5 December 2023 Mission to Moonshine Gold Mission to the Moon - December Gray Snowflake pattern on gold coated seconds hand
23 26 March 2024 Mission to the Moonphase Mission to the Moonphase - Full Moon White Snoopy illustration in the moon phase disc
24 8 April 2024 Mission to the Moonphase Mission to the Moonphase - New Moon Black Snoopy illustration in the moon phase disc
25 15 June 2024 Mission on Earth Mission on Earth - Lava Orange Details on subdials inspired by 3 Omega Speedmaster models
26 15 June 2024 Mission on Earth Mission on Earth - Polar Lights Turquoise Details on subdials inspired by 2 Omega Speedmaster models
27 15 June 2024 Mission on Earth Mission on Earth - Desert Sand Details on subdials inspired by 2 Omega Speedmaster models
28 24 July 2024 Mission to the Super Blue Moonphase Mission to the Super Blue Moonphase Blue Moon phase disc
29 2 November 2024 Mission to Earthphase Mission to Earthphase Grey Moon phase and Earth phase discs

References

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  1. ^ "Joint Mission: Launch of the BIOCERAMIC MoonSwatch". Omega. Retrieved 28 March 2022.
  2. ^ "Swatch X Omega to the Planets with the BIOCERAMIC MOONSWATCH Collection". swatch.com. Retrieved 28 March 2022.
  3. ^ "MoonSwatch Omega, cos'è l'orologio cult che fa impazzire tutti" (in Italian). 26 March 2022. Retrieved 28 May 2022.
  4. ^ "Police on Scene in Covent Garden as Large Crowd Present for Sale of MoonSwatch". news.com.au. 26 March 2022. Archived from the original on 28 May 2022.
  5. ^ "Hundreds of people descend on Westfield for Omega x Swatch MoonSwatch release". news.com.au. 26 March 2022. Archived from the original on 28 May 2022.
  6. ^ Milton, Danny (23 March 2022). "Introducing We're Ready To Talk About The Omega x Swatch MoonSwatch". Hodinkee.
  7. ^ Wong Kim Hoh (24 March 2022). "Omega and Swatch unveil the MoonSwatch". The Straits Times. Retrieved 28 March 2022.
  8. ^ Danny Milton (26 March 2022). "MoonSwatch Madness! Huge Lines Form Around The World On Omega x Swatch Launch Day". HODINKEE. HODINKEE. Retrieved 2 December 2024.
  9. ^ Rob Corder (31 March 2022). "MoonSwatch price settles below $1,000 as Swatch promises enough supply for everybody". WatchPro. WatchPro. Retrieved 2 December 2024.
  10. ^ Hoffman, Andy (8 July 2022). "Omega Moonwatch Surges After Cheap Swatch Version Goes Wild". Bloomberg L.P. Retrieved 5 August 2022.
  11. ^ "MoonSwatch: meet Swatch's take on the Omega Speedmaster". CAR Magazine. Retrieved 28 March 2022.
 

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