Michael A. Fyshe is a Canadian management consultant, advertising executive and former President and CEO for BBDO Canada.[1][2]
Michael A. Fyshe | |
|---|---|
| Born | 1947 (age 76–77) |
| Alma mater | Trinity College School |
| Occupation | Management consultant |
| Known for | Advertising Executive, Vickers & Benson, EVP, President, CEO, BBDO Canada, Partner, Reynolds & Fyshe |
Early life and career
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Fyshe was born in Montreal, Quebec in 1947, and attended Trinity College School[3] in Port Hope, Ontario. He gained his first experience in advertising when he worked as a Production Manager at Montreal luxury department store, Ogilvy’s. After senior positions at Toronto advertising agencies, MacLaren McCann, Vickers & Benson and Young & Rubicam, he joined BBDO Canada in 1990 as Executive Vice President leading the Chrysler account.[4] In 1996 he became President and COO of the agency's successful retail division, BBDO Retail, which served clients such as Dairy Queen, Talbots, TSN and Molson.[5] When he stepped down in 2001, Fyshe had been serving as President and CEO of BBDO Canada since 1997.[4][6][7]
Fyshe is well known for his work with two of his major clients, automotive giants Ford of Canada and Chrysler Canada. At Vickers & Benson, Fyshe was responsible for forming a team recognized by Ford of Canada as the strongest that they had worked with in the 30 years that Vickers & Benson had managed the Lincoln and Mercury brand business. During his tenure at BBDO Retail, his team developed a number of popular Chrysler commercials that included "Snowball", part of a campaign that was picked up around the world and won several awards including the 1997 'Canadian Advertising Success Stories' (Cassies) Grand Prix.[8] The work helped Chrysler solidify their position as the leading manufacturer of Minivans in Canada with unprecedented sales volume.[9] While President and CEO at BBDO Canada, he built and led a team that went on to win numerous new business pitches and creative awards, and saw the agency recognized as the creative power house in Canada at the time.[10]
In 2000 Fyshe and Neale Halliday, then the BBDO Canada's EVP, Head of Account Planning, initiated the first BBDO Brand Camp, an observational research concept developed to measure consumer behavior.[11]
After stepping down at BBDO Canada in 2001,[12] he formed Reynolds & Fyshe, a niche marketing management consulting practice with Dan Reynolds, focused on improving the value of agency services delivery and agency search & selection.[13][14][15] In addition, under his own private consulting firm, Fyshe leads a specialized client-agency relationship evaluation and performance measurement advisory serving some of Canada's leading brands.[16]
Fyshe lives in Toronto with his wife, Susan Fyshe MHSc RD, a nutritionist and registered dietitian.
References
edit- ^ "Top 200 CEOs". The Financial Post Magazine, CEO Annual 1998. November 1998. p. 64.
- ^ "Canada's Corporate Elite 1999". National Post Business, Special Issue. November 1999. p. 76. ProQuest 205862578.
- ^ Trinity College School Record, Vol 66. No 1 (December 1963- August 1964). 1965.
- ^ a b "Movers & Shakers". strategyonline.ca. Brunico. February 26, 2001.
- ^ "BBDO's Tolpin heads south: Creet, McLaughlin named co-creative directors". strategyonline.ca. Brunico. November 11, 1996.
- ^ Lara, Mills (December 8, 1997). "Fyshe takes the spotlight as BBDO CEO". Marketing Magazine. Rogers Publishing Ltd. p. 2. ProQuest 227208069.
- ^ "Fyshe leaves BBDO Canada". adage.com. Crain Communications Inc. February 16, 2001.
- ^ "Chrysler Minivans: The New Originals. The Launch of the 1996 NS Series" (PDF). cassies.ca. 1997.
- ^ "BBDO cops three Golds at Cassies". strategyonline.ca. Brunico Communications. November 10, 1997.
- ^ John, Heinzl (November 23, 1998). "BBDO Back In the saddle again". Report on Business. Globe and Mail: B15. ProQuest 1147250468.
- ^ Heinzl, John (October 12, 2000). "Welcome to brand camp, kids: part Survivor, part focus group". The Globe and Mail.
- ^ Lara, Mills (May 7, 2001). "A Fyshe out of water". Marketing Magazine. Rogers Publishing Ltd. p. 7. ProQuest 227172756.
- ^ "Reynolds & Fyshe". Reynolds & Fyshe. Jan 28, 2015.
- ^ Josh, Stone (August 14, 2014). "Ask An Agency Search Consultant: How to form enduring client-agency relationships". The List Online, Daily Vista. List Partners, Inc.[permanent dead link]
- ^ Ben, Myers (January 28, 2015). "Stay Together For The Work: Creating Lasting Brand – Agency Relationships In 2015". dx3 digest. Dx3.
- ^ "Fyshe & Associates". Fyshe and Associates. January 27, 2015.