Mayyur Girotra is an Indian fashion designer and couturier. He lives between Delhi and New York and is known for his bridal and festive wear.[1] He launched his label in 2009, named Mayyur Girotra label.[2]
Mayyur Girotra | |
|---|---|
| Born | |
| Alma mater | Thames Valley University, west London |
| Occupation | Fashion designer |
| Known for | Indian couture |
| Label | Mayyur Girotra |
| Website | mayyurgirotra |
Early life and career
editMayyur was born into a Punjabi family in the capital city of India, Delhi, and grew up there. He graduated from Thames Valley University. His mother owned a boutique and worked with artisans for her creations. Mayyur observed her work and developed a passion for becoming a fashion designer from a young age.[3] However, his parents wanted him to pursue a career in business or finance.[4] Mayyur worked in wealth management and investment banking in Dubai for 10 years before pursuing his fashion career. In 2009, he started his own fashion house in Delhi with two sewing machines and one masterji.[5][1] It has two sub-brands: luxury prêt and couture.[6][7] He initially began with capsule collections and private showcases with the help of his mother, aunts, and their connections. Mayyur first opened a store in New Delhi, then in Dubai[2][8] and Mumbai in 2014.[9] The brand further expanded its operations to the US, with stores in New York, New Jersey, and San Francisco.[1][10] His clothes have been worn by industrialists such as the Ambanis[11] and celebrities like Sara Ali Khan, Sridevi, Deepika Padukone, Jacqueline Fernandez, Shilpa Shetty, Alia Bhatt, Sonam Kapoor, Virat Kohli, Badshah,[12] among others.[13][8][14] At the Ambani Ganeshotsav, Sara Ali Khan wore an outfit that included a choli, a lehenga made from five upcycled brocade sarees, and a tissue silk dupatta.[15] The lehenga was designed by Mayyur and used vintage brocade sarees that were around 50 to 60 years old.[16]
Fashion shows and events
editMayyur participated in several fashion shows and events, both domestically and internationally, which included appearances at Lakmé Fashion Week Summer Resort 2014, and Dubai Fashion Week.[17] He was one of the fourteen Indian designers chosen to exhibit their creations at the inaugural French European Indian Fashion Week (FEIFW) held in 2016. The venue for this event was the Eiffel Tower in Paris, where Mayyur showcased his collection, Jaisalmer. He also presented his collection, Zamani, at the inaugural South Asian New York Fashion Week (SANYFW).[18][19][20][21]
Mayyur was the first South Indian designer to open the 2023 New York Pride where he launched his luxury prêt collection, AIKYA,[22] in collaboration with Pride at Google and the Indus Google Network.[23][24] AIKYA merges western silhouettes with Indian embroidery and techniques, symbolizing unity.[25] Mayyur was also part of the 2024 New York Pride,[26] where he showcased the Ride to Pride collection at the Rockefeller Center in New York.[27][28][29]
References
edit- ^ a b c Shah, Surbhi (2024-02-22). "'Style was far more authentic pre-social media': Designer Mayyur Girotra on style, fashion, social media and more". Indulgexpress. Retrieved 2024-05-08.
- ^ a b "Mayyur Girotra Couture comes to Dubai". gulfnews.com. 2015-09-24.
- ^ "Fashion designer Mayyur Girotra's home in Gurgaon is a quirky blend of art and textiles". Architectural Digest India. 2023-12-15. Retrieved 2024-05-09.
- ^ "In Mayyur Girotra, Trends Get Redefined!". Daily News and Analysis. 4 April 2024. Retrieved 2024-05-08.
- ^ Shahani, Shradha (2024-06-01). "'I didn't want to just be a designer. I wanted my craft to communicate with the LGBTQIA+ community'". Condé Nast Traveller India. Retrieved 2024-05-31.
- ^ "Mayyur Girotra, India's first designer to open New York Pride, champions inclusivity with fashion". The Times of India. 2023-06-12. ISSN 0971-8257. Retrieved 2023-08-29.
- ^ "FASHION COLUMN BY MEHER CASTELINO". www.explosivefashion.in.
- ^ a b "Mayyur Girotra launches his flagship store in Dubai". The Times of India. 2015-09-23. ISSN 0971-8257.
- ^ "Designer Mayyur Girotra makes his Mumbai foray". The Economic Times. 2014-06-19. ISSN 0013-0389.
- ^ "Designer Mayyur Girotra to showcase at first-ever South Asian New York Fashion Week". The Times of India. 2022-09-05. ISSN 0971-8257.
- ^ "Shloka Mehta Ambani makes a graceful move in Mayyur Girotra's multicolored gharara lehenga for mass wedding". PINKVILLA. 2 July 2024.
- ^ "Tabu in town for Mayyur Girotra store". Gulf News.
- ^ Assolmull, Sujata. "Kalki Koechlin turns heads in Mayyur Girotra designs". Khaleej Times.
- ^ "Sunny Leone, Karisma Kapoor spotted at Mayyur Girotra's store opening". Firstpost. 2014-04-19.
- ^ Basu, Aalokitaa. "Sara Ali Khan's heirloom lehenga made from vintage brocade sarees reminds of Priyanka Chopra's reworked Banarasi gown". Hindustan Times.
- ^ Pallavi, Krishna Priya. "Sara Ali Khan's lehenga made with 60-year-old brocade sarees will inspire you to revive your mom's drapes. Pics". Hindustan Times.
- ^ "FASHION COLUMN BY MEHER CASTELINO". www.explosivefashion.in.
- ^ Asian, Urban (2022-09-12). "Mayyur Girotra headlines first ever South Asian New York Fashion Week!". Urban Asian. Retrieved 2023-08-29.
- ^ "Mayyur Girotra showcases at South Asian New York Fashion Week". The Times of India. ISSN 0971-8257.
- ^ "Designer Mayyur Girotra to showcase at first-ever South Asian New York Fashion Week". The Times of India. 2022-09-05. ISSN 0971-8257.
- ^ "Mayyur Girotra On Taking The Centre Stage At The First Ever South Asian New York Fashion Week - Elle India". Elle. 2022-09-16.
- ^ "Mayyur Girotra makes history as first South Asian designer to open New York Pride". The Hindu. 2023-06-01. ISSN 0971-751X.
- ^ "Designer Mayyur Girotra kickstarts New York Pride". The Times of India. 2023-06-03. ISSN 0971-8257.
- ^ "Mayyur Girotra on launching his prêt collection at New York Pride 2023". Lifestyle Asia India. 2023-06-01.
- ^ Mehrotra, Reya. "Couturier Mayyur Girotra collaborates with Google for pride month". The Week.
- ^ "Rainbow is in fashion". Financialexpress. 2024-06-16. Retrieved 2024-06-22.
- ^ "A fusion of fashion and inclusivity". The Times of India. 2024-05-16. ISSN 0971-8257. Retrieved 2024-06-01.
- ^ "Mayyur Girotra's NYC Fashion Show To Have 34 LGBTQA+ Members Embody The Spirit of Pride". News18. 2024-06-04. Retrieved 2024-06-22.
- ^ ""Maximalism In My Designs Is To Celebrate Individuality & Make A Statement": Mayyur Girotra". Outlook Luxe. Retrieved 2024-06-22.