MCM Pop

MCM Pop
Country	France
Programming
Language(s)	French
Ownership
Owner	Groupe M6
History
Launched	28 November 2003; 21 years ago
Former names	MCM 2 (2001-2003); MCM Pop (2003-2014, still used in Portugal)

MCM Pop is a French music video TV channel owned by Groupe M6. MCM Pop was rebranded RFM TV, on 2 October 2014 at 6pm.^[1] However, MCM Pop is still broadcast in Portugal, with the same musical programming as RFM TV, but with a 90-minute delay.

History

On 3 April 2001, MCM 2 was created by Groupe MCM, then co-owned by Lagardère Active and Groupe Canal+. The string then diffuses clips from the 1980s and 90s and target the generation that experienced the beginnings of MCM.
To enrich the offered music channels, Lagardère Active launches November 28, 2003 MCM Music + channels. It is then composed of three channels: MCM, MCM Top (newly created), and MCM Pop, replacing MCM 2. Then, latter MCM Pop broadcasts clips from the 1980s to today and extend its program schedule.
Since 29 March 2011, the channel broadcasts in 16:9 format
On 2 October 2014, MCM Pop was replaced by RFM TV, adopting the brand of the radio station RFM, due to their similar positioning, allowing to add a strong brand in the MCM Premium offering to clarify and strengthen it, and improving the notoriety for their brands that builds advertiser loyalty, continuing the strategy initiated that year with the creation of Virgin Radio TV in March.^[2] In Portugal, the channel stays MCM Pop, where another radio station already use the name RFM.

Slogans

From 2010 to October 2014:« Le meilleur des années 80 à nos jours » ("The best of the '80s to today")

Мanagement

Secretary General, Programs and Antennas: Laurent Micouleau
Program Director: Nicolas Gicquel
Presenter and journalist: François Olivier Nolorgues

Programming blocks

Hit RFM
Pop List
Pop Tonic
Pop Legend
Pop 80
Pop 90
Pop 2000
Pop Kitsch
Dance 90
Top 50 Culte
Pop Culte
Pop Rock
Pop Dance
Pop Tendance
Pop Disco
Pop & Co
Émissions diffusées sur MCM

References

^ "La radio RFM arrive sur la télévision le 2 octobre". Le Figaro.
^ "Dès le 2 octobre, MCM Pop devient RFM TV". Toutelatele.

External links

Official website (in French)

[1] "La radio RFM arrive sur la télévision le 2 octobre". Le Figaro.

[2] "Dès le 2 octobre, MCM Pop devient RFM TV". Toutelatele.

[1]

[2]