M&M'S Chocolate Bar (formerly known as M-Azing) is a candy bar manufactured by Mars, Incorporated. It is a milk chocolate candy bar with M&M's Minis inside. It has been available in crunchy and peanut butter flavors, in singles and miniatures varieties.
 Wrapper of an M-Azing bar. | |
| Product type | Candy |
|---|---|
| Owner | Mars, Incorporated |
| Country | United States |
| Introduced | December 15, 2004 (first run) 2018 (second run, United States) |
| Discontinued | 2015 (first run) 2021 (second run, United States) |
History
editThe product was originally introduced in Singles and Funsize formats in 2004. In 2005, a Minis format was launched. In 2006, the company discontinued all but the Crunchy Singles variety of the candy bar, and now has a "Now with better taste" sticker on it. Mars, Incorporated stated that they planned to rebrand the bar in 2008, but this did not happen.[1]
In 2013, M-Azing was relaunched under the name M&M'S Chocolate Bar, which was discontinued in 2015.[2] It was relaunched in late 2018[3] and was sold in the United States until 2021. The M&M'S Chocolate Bar remains available in the United Kingdom and other countries.
Ad campaign
editThe advertisements for M-Azing bars included people doing amazing things such as a man balancing a washing machine on his teeth.
See also
editReferences
edit- ^ "Mars to Scale Back M-Azing Brand". Hills Creative Arts Pte Ltd. October 27, 2006. Archived from the original on January 14, 2009.
- ^ "New M&M's Chocoleate Bars". Mars, Incorporated. Archived from the original on 2014-12-21. Retrieved 2015-01-06.
- ^ "M&M's Chocolate Bars Now Sold Nationwide". 7 December 2018.
External links
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