This article contains promotional content. (July 2014) |
LUNA Bars is a brand of nutrition bars created by Clif Bar & Company in 1999. The initial product introduced was one of the first energy bars primarily targeted at women.[1][2] Over time, the brand has expanded to encompass a range of drinks,[3] protein bars,[4] and the philanthropic initiative known as LUNAFEST, a women's film festival.[5][6]
 | |
| Founded | 1999 |
|---|---|
| Products | Energy bars |
| Parent | Mondelez International |
| Website | www |
History
editLUNA Bars were developed in 1999 by a female employee of Clif Bar & Company.[7][8] These bars were designed to contain under 200 calories, with a focus on appealing to a female audience.[9]
On June 20, 2022, Mondelēz International, Inc. announced an agreement to acquire Clif Bar & Company for $2.9 billion.
Community Outreach
editLUNA Bars claims that it contributes 1% of its product sales revenue to various charitable organizations that support environmental, social, and cultural causes. The primary beneficiary is The Breast Cancer Fund.[10][11]
LUNAFEST
editIn 2000, LUNA introduced LUNAFEST, a philanthropic traveling film festival featuring films created and directed by women.[12] Interested individuals and organizations could be able to register to host the festival in their city, with LUNA providing the films and materials which would be needed.[13] Through the events, hosting organizations would raise funds for The Breast Cancer Fund and other chosen causes, with 15% of LUNAFEST proceeds sent to the Breast Cancer Fund and the remaining 85% of funds to a nonprofit organization, which would be chosen by the host.[13][14] Since 2000, LUNAFEST has raised over $456,000 for The Breast Cancer Fund and $785,000 for other organizations.[15] The LUNAFEST program will be on hiatus for the remainder of 2023 and the full year of 2024.[7]
Team LUNA Chix
editIn 2001, Clif Bar co-owners and co-CEOs Gary Erickson and Kit Crawford launched LUNA Pro Team, a women’s professional mountain biking team.[16] In 2002, they expanded the initiative to include Team LUNA Chix, a network of women's teams across the United States that focus on various sports, fitness activities, and raising money for The Breast Cancer Fund.[16] While initially centered only on mountain biking, the team currently encompasses running, triathlon, and cycling. There are more than twenty-six LUNA Chix teams located in over twenty-one cities, with a total of two-hundred sixty members.[17] They were featured in Fitness magazine as one of fifteen organizations promoting Breast Cancer awareness.[18]
Bar varieties
edit
Incomplete list of Luna Bar types:[19]
- Blueberry Bliss
- Caramel Nut Brownie
- Carrot Cake
- Chocolate Chunk
- Chocolate Cupcake
- Chocolate Dipped Coconut
- Chocolate Peppermint Stick
- Chocolate Raspberry
- Cookie Dough
- Cookies ‘n Cream Delight
- Honey Salted Peanut
- Iced Oatmeal Raisin
- Key Lime Pie
- Lemon Zest
- Luna Fiber Chocolate Raspberry
- Luna Fiber Peanut Butter Strawberry
- Luna Fiber Vanilla Blueberry
- Luna Protein Chocolate
- Luna Protein Chocolate Cherry Almond
- Luna Protein Chocolate Chip Cookie Dough
- Luna Protein Chocolate Coconut Almond
- Luna Protein Chocolate Peanut Butter
- Luna Protein Cookie Dough
- Luna Protein Lemon Vanilla
- Luna Protein Mint Chocolate Chip
- Mash-Ups LemonZest + Blueberry
- Mash-Ups LemonZest + Coconut
- Mash-Ups LemonZest + Raspberry
- Mint Chocolate Chip
- Nutz Over Chocolate
- Peanut Butter Cookie
- Peanut Honey Pretzel
- Salted Caramel Nut (Gluten Free)
- Toasted Nuts 'n Cranberry
- Vanilla Almond
- White Chocolate Macadamia
See also
edit
References
edit- ^ William H. Marquard, Bill Birchard, Wal-smart: what it really takes to profit in a Wal-mart world, McGraw-Hill Professional, 2007, pp 209-210.
- ^ David A. Aaker, Brand Relevance: Making Competitors Irrelevant, John Wiley & Sons, 2011, p 247
- ^ "I'll Have What She's Having". The New York Times. February 28, 2008. Retrieved April 22, 2017.
- ^ "LUNA Protein | Luna Bar". www.lunabar.com. Archived from the original on 2012-10-01.
- ^ Megan Eve Ryan, "Liking Lunafest", Ann Arbor Chronicle, March 25, 2009. http://annarborchronicle.com/2009/03/25/column-liking-lunafest/
- ^ Lauren Page, "LUNAFEST film festival coming to Columbia", The Missourian, March 27, 2012, http://www.columbiamissourian.com/stories/2012/03/27/lunafest-film-festival-coming-blue-note/
- ^ a b Our Story ‘’LUNA Bar Official Website’’.
- ^ Sanders, Adrienne. New Move for ex-Clif Bar CEO San Francisco Business Times. September 28, 2007.
- ^ "The Newest Craze--Bar None". LA Times. 2001-04-10. Retrieved 2020-10-20.
- ^ "Food Facts". Clif Bar & Company. Archived from the original on 2014-05-06.
- ^ Paquette, Fanny. The LUNA Summit Mountain Biking Magazine. June 2007.
- ^ Ryan, Megan Eve. Column: Liking LUNAFest Ann Arbor Chronicle. March 25, 2009.
- ^ a b Green Eyes On: Luna Fest TreeHugger. September 15, 2008.
- ^ Wierenga, Jeremiah Robert. Take Me to the Moon Boise Weekly. April 8, 2009.
- ^ Causes LUNAFest Official Website.
- ^ a b LUNA Chix: Our Story LUNA Chix Official Website.
- ^ Get Outside and Play with Team Luna Chix FitSugar. April 14, 2009.
- ^ Jhung, Lisa Fit for a Cause: Real Women Who Are Changing the World Fitness Magazine.
- ^ "LUNA".