Wikipedia

Lucas Baiano

Lucas R. Baiano [1](born July 20, 1988) is an Emmy Award Judging,[2] Cannes Lions featured,[3] American political and commercial filmmaker, referenced as “one of the most impressive millennial-generation ad-makers”.[4] Baiano has directed for Hillary Clinton,[5] John McCain,[6] The Republican Governors Association[7] Tim Pawlenty,[8] Rick Perry,[9] Chris Christie[10] Mitch McConnell. [11] Commercially including Google[12] and BMW.[13] Baiano has been featured in Time (magazine),[10] Forbes,[14] GQ,[15] The Wall Street Journal,[16] The New York Times,[17] Vanity Fair (magazine)[18] and cited in First Cameraman: Documenting the Obama Presidency in Real Time, written by Arun Chaudhary, Barack Obama's White House Cameraman[19] and Collision 2012: Obama vs. Romney and the Future of Elections in America written by bestselling author Dan Balz.[20]

Lucas Baiano
Lucas Baiano
Born (1988-07-20) July 20, 1988 (age 36)
Niagara Falls, Ontario, Canada
NationalityCanadian, American
Occupation(s)Political ads and film director
Known forDirecting campaign ads for Hillary Clinton, John McCain, Tim Pawlenty, Rick Perry, Mitch McConnell
SpouseKatarina Baiano (2015)

Early life

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Born in Niagara Falls, Ontario, to an Italian-Canadian father and Irish-American mother, Baiano is a dual-citizen of Canada and the United States.[15] His first recognized film was presented to the United Nations at the age of 16 as part of The Holocaust and United Nations Outreach Programme.[21] Baiano would go on to form a film company in which he acquired corporate clients at the same age.[21] Baiano attended Seneca College, Toronto, new media and broadcast studies, subsequently, he dropped out after a year-in-a-half to pursue political ad making.[15]

Career in Politics

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2008 presidential election

Baiano's debut into political media began with Hillary Clinton's 2008 presidential bid, sparked from a film pitch to former U.S. President Bill Clinton.[5] In December 2007, after acquiring tickets to a meet and greet with former President Bill Clinton at a book lecture in Toronto, Baiano briefly met the former president and pitched him an idea to produce a theatrical campaign ad for his wife Hillary Clinton. President Clinton handed Baiano his business card and told him to get in touch.[15] Baiano would go on to produce a three-minute video from the six hours of raw footage he was provided.[21] Once conceded, Baiano switched parties and joined John McCain's presidential campaign.[22] Following the 2008 election, Lucas would then go on to release a documentary film, Lucky Strike, which premiered at Politics of Film International Film Festival in 2010 highlighting his behind-the-scenes experiences with the Clinton campaign and the production of the ad.[6]

2010 United States gubernatorial elections During the 2010 midterms, Baiano was employed by the Republican Governors Association as Director of Film,[6] harnessing over 80 million views on his Facebook driven series “Remember November”,[15] which charted the Time (magazine) List of Best Viral Campaign Ads of 2010.[23] Baiano would also direct a short film with Chris Christie.[10]

2012 presidential election Baiano departed the RGA in 2011 and went on to direct for the presidential campaigns of Tim Pawlenty[25][26][27] and Rick Perry during the 2012 presidential election.[9] Baiano's ads for Tim Pawlenty were seen as a game changer in US politics[17] and was cited as the most unforgettable of the election[28] while Rick Perry's Proven Leadership ad was the most watched republican ad of 2012[29] charting AdAge's global Viral Video Chart as the only political ad for two consecutive weeks.[30] Baiano's style was quickly becoming the talk of the political community,[20] touted as pioneering an entire new genre of political ad making.[31]

Former Canadian Prime Minister, Stephen Harper was criticized for directly plagiarizing Lucas Baiano's presidential ad for Tim Pawlenty entitled Courage to Stand[32][33] for his closing ad during the 2011 Canadian federal election.[34][35][36]

2014 United States Senate elections

Baiano directed for Mitch McConnell's victorious 2014 United States Senate election in Kentucky.[11][37][38] In the same year, Baiano also produced an ad entitled Restore Leadership,[39] which was referenced as one of the most memorable ads of the election cycle[40] for the 2014 United States Senate election in New Mexico.

By early 2015, Baiano's signature style of ad making had spread, now incorporated by many politicians and presidential contenders throughout the industry.[41][19]

Awards

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4-time American Association of Political Consultants Pollie Award winner (2011) with Republican Governors Association[42]

5-time American Association of Political Consultants Pollie Award winner (2012) as President of We Are Politics[24]

6-time American Association of Political Consultants Pollie Award winner (2013) as President of WeRPolitics[43]

5-time American Association of Political Consultants Pollie Award winner (2014) as President of WeRPolitics[44]

3-time American Association of Political Consultants Pollie Award winner (2016) as President of WeRPolitics[45]

5-time American Advertising Awards Winner (2013, 2017)[46][47]

National Capital / Chesapeake Bay Emmy Awards Judge[2]

Personal life

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Lucas Baiano is married to Katarina (Alharmoosh) Baiano, a former producer for NBC and Sky News. They were married in 2015 in Washington, DC[48] and have one 2-year-old son.[49]

References

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  1. ^ "Fashion Shoots: The Young and The Guest List 2012 – Washington Life Magazine". Retrieved 2023-03-04.
  2. ^ a b "Lucas Baiano". IMDb. Retrieved 2023-03-04.
  3. ^ "Lucas R. Baiano".
  4. ^ "The second coming of Scott Brown". news.yahoo.com. 14 April 2014. Retrieved 2023-03-04.
  5. ^ a b Johnson, Ted (2011-04-02). "Tyro filmmaker hones GOP edge". Variety. Retrieved 2023-03-04.
  6. ^ a b c "Revealed: The Banksy of Online Political Video". ClickZ. 2011-03-29. Retrieved 2023-03-04.
  7. ^ Scherer, Michael (19 August 2010). "The RGA Tries to Plow Online Video's Next Frontier". Time.
  8. ^ http://www.citypages.com/news/lucas-baiano-makes-tim-pawlentys-over-the-top-campaign-ads-6553613 "Lucas Baiano makes Tim Pawlenty's over-the-top campaign ads"
  9. ^ a b c Chait, Jonathan; newsletter, who’s been a New York political columnist since 2011 He writes the; c. (21 September 2011). "Rick Perry Finally Gets the Filmmaker He Deserves". Intelligencer. Retrieved 2023-03-04.{{cite web}}: CS1 maint: numeric names: authors list (link)
  10. ^ a b c Scherer, Michael (2010-08-19). "Campaign Videos: Will Anyone Pay to See Them?". Time. ISSN 0040-781X. Retrieved 2023-03-04.
  11. ^ a b c Scherer, Michael (2013-04-25). "Mitch McConnell. The Populist With Hollywood Production Values". Time. ISSN 0040-781X. Retrieved 2023-03-04.
  12. ^ "Google Works With GOP Video Maven to Tell Story of Paul Ryan's Young Guns". ClickZ. 2012-08-27. Retrieved 2023-03-04.
  13. ^ https://thehill.com/video/campaign/296069-mcconnel-campaign-releases-cinematic-video-on-american-ideal "McConnell campaign releases cinematic video on American Ideal"
  14. ^ Roy, Avik. "Rick Perry's New Ad against Romneycare". Forbes. Retrieved 2023-03-04.
  15. ^ a b c d e f "The Big 2012 Profile: Lucas Baiano, The GOP's 24-Year-Old Auteur Admaker". GQ. 2012-10-02. Retrieved 2023-03-04.
  16. ^ Jr, Neil King. "Perry's New Hotshot Videographer Lays It On Thick". WSJ. Retrieved 2023-03-04.
  17. ^ a b Times, The New York (2011-03-23). "Video: Tim Pawlenty's Use of Web Video". The Caucus. Retrieved 2023-03-04.
  18. ^ "James Wolcott: Republicans Looking for Love in All the Right Places". Vanity Fair. 2011-05-16. Retrieved 2023-03-04.
  19. ^ a b Chaudhary, Arun (2012-08-21). First Cameraman: Documenting the Obama Presidency in Real Time. Macmillan. ISBN 978-0-8050-9573-9.
  20. ^ a b Balz, Dan. "Collision 2012: The Future of Election Politics in a Divided America", 2013
  21. ^ a b c "Ont. teen's film adds momentum to Clinton campaign". CTVNews. 2008-01-21. Retrieved 2023-03-04.
  22. ^ http://redalertpolitics.com/thirty-under-thirty-2013/lucas-baiano/ "Thirty Under Thirty"
  23. ^ Steinmetz, Katy (2010-10-19). "Best Viral Campaign Ads of 2010 - TIME". Time. ISSN 0040-781X. Retrieved 2023-03-04.
  24. ^ a b https://theaapc.org/wp-content/uploads/2015/10/2012_AAPC_Pollie_WinnersBook_WEB.pdf "2012 Pollie Awards: Winners List
  25. ^ "TPaw meets MTV: GOP Hopeful Brings On Video Prodigy To Spice Up Image". HuffPost. 2011-03-17. Retrieved 2023-03-04.
  26. ^ Weigel, David (2011-03-29). "Meet Lucas Baiano, Tim Pawlenty's Spielberg". Slate. ISSN 1091-2339. Retrieved 2023-03-04.
  27. ^ "Political Magic-Maker". MSNBC.com. 30 January 2012. Retrieved 2023-03-04.
  28. ^ Robillard, Kevin. "25 unforgettable ads of 2012". POLITICO. Retrieved 2023-03-04.
  29. ^ "How To Tell a Good Political Ad From a Bad One". GQ. 2012-10-29. Retrieved 2023-03-04.
  30. ^ "Sony PlayStation Edges Apple iPhone 4S in Viral Video Shootout". Ad Age. 2011-10-13. Retrieved 2023-03-04.
  31. ^ Scherer, Michael (2012-11-02). "Don't Miss the Golden Age of Political Web Videos". Time. ISSN 0040-781X. Retrieved 2023-03-04.
  32. ^ "Tim Pawlenty's video guru, Lucas Baiano, talks politics, video and Ronald Reagan". Retrieved 2023-03-04.
  33. ^ "Tim Pawlenty is the clear front-runner…on YouTube". news.yahoo.com. 15 July 2011. Retrieved 2023-03-04.
  34. ^ Houpt, Simon (2011-04-05). "Tories accused of following Tea Partier's script in new ad". The Globe and Mail. Retrieved 2023-03-04.
  35. ^ thelostboy (2011-04-06). "Stephen Harper Rips Off Tim Pawlenty; Makes Me Shutter In Fear of Canadian Political Apocalypse". IndieWire. Retrieved 2023-03-04.
  36. ^ "Is the Canadian prime minister taking ad cues from Pawlenty?". MinnPost. 2011-04-06. Retrieved 2023-03-04.
  37. ^ MacGillis, Alec (2013-08-09). "Mitch McConnell's New Ad Makes Him Look Like Hendrix at Woodstock". The New Republic. ISSN 0028-6583. Retrieved 2023-03-04.
  38. ^ https://abcnews.go.com/blogs/politics/2013/04/viral-mcconnell-ad-seeks-to-inspire-conservatives/ "Viral McConnell Ad Seeks to Inspire Conservatives"
  39. ^ Breitman, Kendall. "Candidate uses Foley video in ad". POLITICO. Retrieved 2023-03-04.
  40. ^ "The 9 most memorable campaign ads of 2014". MSNBC.com. 20 October 2014. Retrieved 2023-03-04.
  41. ^ "A User's Guide to Republican Candidate 'Movie Trailers'". Bloomberg.com. 2015-02-26. Retrieved 2023-03-04.
  42. ^ https://theaapc.org/wp-content/uploads/2015/10/winnersbook2011pollies.pdf "2011 Pollie Awards: Winners List
  43. ^ https://theaapc.org/wp-content/uploads/2015/10/2013_AAPC_Pollie_WinnersBook_FINAL.pdf "2013 Pollie Awards: Winners List
  44. ^ https://theaapc.org/wp-content/uploads/2015/10/2014_AAPC_Pollie_WinnersBook_FINALAFTERPOLLIES.pdf "2014 Pollie Awards: Winners List
  45. ^ https://theaapc.org/wp-content/uploads/2015/09/2016-AAPC-Winners-Book-Final_9.7.pdf "2016 Pollie Awards: Winners List
  46. ^ https://www.aafdc.org/2013-american-advertising-awards-washington-dc-winners-list "2013 AAF Winners List
  47. ^ https://aafdc.org/winners-2017 "2017 AAF Winners List
  48. ^ "Social Diary: YGL Weddings – Washington Life Magazine". Retrieved 2023-03-04.
  49. ^ "GETTING THE BAND BACK TOGETHER: Stephanie Cutter, Anita Dunn, Katie Beirne Fallon to lead Obama court fight – WHO TOOK THIS PIC? – BUZZ for Labor Sec. Tom Perez as HRC V.P. -- ERIN McPIKE new job". POLITICO. Retrieved 2023-03-04.
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