Wikipedia

Loud Tour

For the tour by R5, see Loud Tour (R5).

The Loud Tour was the fourth overall and third world concert tour by Barbadian recording artist Rihanna. Performing in over twenty countries in the Americas and Europe, the tour was launched in support of Rihanna's fifth studio album Loud (2010). Critics acclaimed the show for its liveliness and higher caliber of quality when compared to Rihanna's previous tours. The Loud Tour was a large commercial success, experiencing demand for an extension of shows in the United Kingdom due to popularity.[2] In London, Rihanna played a record-breaking 10 dates at The O2 Arena.[3] The tour ultimately grossed an estimated value of US$90 million from 98 reported shows and a total audience of 1,200,800.[4] The Loud Tour became the seventh-highest-grossing tour of 2011.[4]

Loud Tour
Tour by Rihanna
Promotional poster for the tour
Associated albumLoud
Start dateJune 4, 2011 (2011-06-04)
End dateDecember 22, 2011 (2011-12-22)
Legs4
No. of shows98
Box office$90 million ($121.9 million in 2023 dollars)[1]
Rihanna concert chronology

Background

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Rihanna performing "Only Girl (In the World)" in Oakland

The tour was officially announced on February 9, 2011 during her Last Girl On Earth Tour (2010-11), when North American dates were revealed.[5] The tour was described as an "all new production, costumes and stage design creating a visual and audio event with the once in a lifetime excitement her fans around the world have come to expect from one of the brightest stars in music today."[5] Speaking about the tour, Rihanna stated that "We're creating an incredible ride with this tour. I'm excited to get out on the road and share my new music from this album. We are going to have an amazing time and I know my fans are ready to get LOUD!"[5][6] During an interview with Ryan Seacrest after she performed "California King Bed" on American Idol April 14, 2011, the singer spoke about the tour's development.[7][8] Rihanna addressed rumors about a special performance to be included on the setlist in order to fully incorporate her fans into the experience, saying:[7] When asked by Seacrest about the fan experience, she joked ""You always know the inside scoop!" before continuing to say "Right now, we just designed the stage. I'm really not supposed to say this, but I want to get you excited... We're building two sections on the stage [for the fans. They'll be] closer than they've ever been. It's real VIP."[7]

CeeLo Green was confirmed to be the support act for the North American leg of the tour in February 2011.[5] Rihanna spoke about Green joining her on tour in a press statement, saying "I'm a huge fan of Cee Lo since his days with Goodie Mob and with Gnarls Barkley. He's a musical genius, continually reinventing himself, and I'm thrilled to have him join me on tour."[5] However, he decided to pull out of performing on the tour, and cited schedule conflicts for his reason.[9] For his replacement, J. Cole, B.o.B. and DJ Dummy were enlisted to be support acts for the North American leg.[10][11][12][13] For the European leg of the tour, DJ Calvin Harris served as the support act.[14]

Show incidents

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After a late start to her July 8, 2011, Dallas show, a fire broke out following Rihanna's performance of "California King Bed." For safety reasons, the audience was evacuated and the concert was forced to end early.[15] The show wasn't rescheduled.

Concert synopsis

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Rihanna performing "S&M" in Oakland
 
Rihanna performing "Hard" in Sunrise, Florida
 
Rihanna performing "Shut Up and Drive" in Minneapolis

The show began with a short video introduction featuring Rihanna sitting on a throne wearing a black coat and a short red wig. The middle screen splits revealing Rihanna inside a purple ball wearing an electric blue dress. She begins singing "Only Girl (In the World)" surrounded by her dancers all wearing bright neon costumes. The next song, "Disturbia", follows with Rihanna taking off the blue dress and dancing around in a colorful daisy duke, leading into "Shut Up and Drive" where a car covered in graffiti is present in the middle of the stage. The first segment ends with "Man Down" where Rihanna gets inside the car and descends beneath the stage. The first video interlude titled "Le Sex Shoppe" features Rihanna dressed in white dress and a suit smoking a cigar while the words "sex" and "temptation" are whispered throughout the video.

The second segment begins with a cover of Prince's "Darling Nikki" where Rihanna, dressed in a suit and holding a cane, rubs against her female dancers. The song moves into "S&M" where her female dancers remove her suit to reveal a tight black leotard and chain her to the stage. After a pillow fight with her male dancers, Rihanna then performs "Let Me", followed by "Skin" where Rihanna brings a fan onstage and gives him/her a lap dance as she descends back beneath the stage for a costume change. A brief guitar solo follows performed by Nuno Bettencourt. Rihanna returns to the stage atop a pink tank shooting puffs of smoke, with her and her dancers dressed in military gear, to perform "Raining Men". After climbing out the tank, Rihanna then performs "Hard" dancing around the stage while her dancers wield pink rifles. A mashup of "Breakin' Dishes" and Sheila E.'s "The Glamorous Life" is performed next, followed by another mashup of "Run This Town" and "Live Your Life" with Rihanna leaving the stage for another costume change.

The second video interlude features Rihanna wearing a red dress while waving sheets of chiffon in the air and ends with the spoken line: "I hate that I love you." Rihanna returns to the stage wearing a bright yellow dress in brown thigh high boots to perform "Unfaithful" on a platform behind purple neon bars. The song then moves into a solo version of "Hate That I Love You" with Rihanna sitting in a chair next to the guitarist. The segment ends with "California King Bed" with smoke covering the stage floor, followed by another guitar solo by Bettencourt. The third and final interlude features a remix of "Pon de Replay" with images from Rihanna's music videos. "What's My Name" opens the final section with Rihanna wearing a colorful sequined bra and jean shorts, dancing with her dancers.

The next song, "Rude Boy", features Rihanna surrounded by her male dancers with various television screens in the background. Rihanna then puts on a pair of sunglasses and chants with the audience for "Cheers (Drink to That)", followed by "Don't Stop the Music" with vigorous choreography. Rihanna then performs "Take a Bow" and says goodbye to the audience. The encore begins with "Love the Way You Lie (Part II)" which Rihanna performs on top of a piano, before moving into the final song, "Umbrella", with Rihanna in a gold outfit, dancing with her dancers, with confetti falling from the ceiling and golden rain drops falling in the backdrops. A performance of "We Found Love" was added to the setlist and closed the show starting on November 14.

Reception

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Critical

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The tour has gained critical acclaim from music critics citing it as "Rihanna's best tour yet". Jane Stevenson of the Toronto Sun commented that "the two-hour, larger-than-life show lived up to the billing. And then some."[16] Bernard Perusse of the Montreal Gazette stated that the tour was a visual spectacle saying, "Pods, dry ice, sparklers, plumes of smoke, a platform raising her from below stage and back down when needed, a moving section of the floor to convey her from one side of the stage to another, videos, writhing dancers, a cannon, arena-rock guitar solos, umpteen costume changes and maybe a record for the amount of times a performer has screamed 'Montreal!' in the centre. The fans ate it up."[17] Jon Brean of the Minneapolis Star Tribune remarked, "The Barbadian singer is more visually and vocally dynamic than she has ever been before."[18] Amanda Ash of the Vancouver Sun stated, "Rihanna knows how to throw a party -a sexy, steamy, tight and-bright bash where yesterday's troubles are crushed beneath mile-high stilettos and drowned by intoxicating club beats", and added, "Rihanna turned Rogers Arena into a giant dance club on Friday night."[19]

Nation News Barbados commented, "The name of Rihanna's world tour adequately described the experience at the biggest show to come to Barbados to date. It took a long time in coming, but Rihanna's first major showing in her hometown was definitely well worth the wait. From the endless hits including 'S&M', 'Man Down', 'Hard', 'Pon De Replay' and 'Unfaithful'; the spectacular stage and props to her playing a solo piece on drums, the girl who grew up in nearby Westbury Road was awesome."[20]

Irish Independent concluded that, "Strutting across the stage surrounded by backing dancers, the 23-year-old seemed at home singing in Ireland. 14,000, mostly female, fans enjoyed the set which kicked off at 9.15pm when the singer emerged to thunderous sound effects and a "blitzkreig" [sic] of video from a silver shell wearing a luminous blue jacket."[21] Scottish tabloid Daily Record remarked, "R&B superstar Rihanna blew the roof off Glasgow's SECC last night with her aptly-titled Loud tour. Exploding on stage in a neon-tuned bubble, the Barbadian singer delivered an enthralling performance that never let up."[22]

Commercial

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The tour grossed $90 million overall, making it the 7th highest-grossing tour of 2011. Average ticket price of the ticket was $74.95, and the average tickets sold were 15,395. The total tickets sold were 1,200,800 and the average gross was $1,153,846 per show.[4]

Broadcasts and recordings

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See also: Loud Tour Live at the O2

Rihanna's performance during Rock In Rio was broadcast live in Brazil on Multishow, Globo.com and Rede Globo, and aired internationally on YouTube.[23] A clip of Rihanna performing "We Found Love" on tour was aired on the Grammy Nominations Concert.[24]

Opening acts

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The lead opening act in North America was rapper J. Cole (left), in Europe it was DJ Calvin Harris (right).

Setlist

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  1. "Only Girl (In the World)"
  2. "Disturbia"
  3. "Shut Up and Drive"
  4. "Man Down"
  5. "Darling Nikki"
  6. "S&M"
  7. "Let Me"
  8. "Skin"
  9. "Raining Men"
  10. "Hard"
  11. "Breakin' Dishes" / "The Glamorous Life"
  12. "Run This Town" / "Live Your Life"
  13. "Unfaithful"
  14. "Hate That I Love You"
  15. "California King Bed"
  16. "What's My Name?"
  17. "Rude Boy"
  18. "Cheers (Drink to That)"
  19. "Don't Stop the Music"
  20. "Take a Bow"
Encore
  2. "Love the Way You Lie (Part II)"
  3. "Umbrella"
  4. "We Found Love"
Notes
  • On select shows in North America, "Fading" replaced "Cheers (Drink to That)".[27]
  • During the second performances in Toronto and Montreal, Rihanna was joined by Drake during "What's My Name?".[28]
  • During the performance in Uniondale, Rihanna was joined onstage by Kanye West during "Run This Town" and "All of the Lights".[29]
  • During the performance in East Rutherford, Rihanna was joined onstage by Jay-Z during "Run This Town" and "Umbrella".[30]
  • During the performance in Birmingham, Rihanna performed a cover of Lynyrd Skynyrd's "Sweet Home Alabama".[31]
  • During the two performances in Bergen, Rihanna performed "Redemption Song" in a tribute to victims of the 2011 Norway attacks.[32]
  • In Chelmsford and Weston, "Darling Nikki", "Skin", "Hate That I Love You" and "California King Bed" were not performed.
  • During the performance in Chelmsford, Rihanna performed "Cheers (Drink to That)"
  • During the performance in Weston, Rihanna performed "Breakin Dishes".
  • During the performance in Rio de Janeiro, “Darling Nikki”, "Let Me", “Skin”, "Breakin' Dishes", "Hate That I Love You" and "The Glamorous Life" were not performed.[33]
  • In South America, during the shows in Brasília and Rio de Janeiro, Rihanna performed "Te Amo".[33]
  • Starting on November 13, "We Found Love" closed the show.

Tour dates

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Date City Country Venue
North America[34][35][36][37][38][39]
June 4, 2011 Baltimore United States 1st Mariner Arena
June 6, 2011 Toronto Canada Air Canada Centre
June 7, 2011[A]
June 8, 2011 Ottawa Canadian Tire Centre
June 10, 2011 Montreal Bell Centre
June 11, 2011[A]
June 14, 2011 Auburn Hills United States The Palace of Auburn Hills
June 15, 2011 Chicago United Center
June 16, 2011 Minneapolis Target Center
June 18, 2011 Winnipeg Canada MTS Centre
June 19, 2011 Saskatoon Credit Union Centre
June 21, 2011 Calgary Scotiabank Saddledome
June 22, 2011 Edmonton Rexall Place
June 24, 2011 Vancouver Rogers Arena
June 25, 2011
June 28, 2011 Los Angeles United States Staples Center
June 29, 2011 Anaheim Honda Center
June 30, 2011 Oakland Oracle Arena
July 2, 2011 Las Vegas Mandalay Bay Events Center
July 4, 2011 Albuquerque The Pavilion
July 8, 2011[1] Dallas American Airlines Center
July 9, 2011 Houston Toyota Center
July 11, 2011 Birmingham BJCC Arena
July 12, 2011 Atlanta Chastain Park Amphitheatre
July 14, 2011 Sunrise BankAtlantic Center
July 16, 2011 Greensboro Greensboro Coliseum
July 17, 2011 Atlantic City Borgata Event Center
July 19, 2011[B] Uniondale Nassau Veterans Memorial Coliseum
July 21, 2011[C] East Rutherford Izod Center
July 22, 2011 Uncasville Mohegan Sun Arena
July 23, 2011 Philadelphia Wells Fargo Center
July 24, 2011 Boston TD Garden
August 5, 2011 Bridgetown Barbados Kensington Oval
Europe[35][36][37]
August 15, 2011[2] Helsinki Finland Hietaranta Beach
August 17, 2011[2] Bergen Norway Koengen
August 18, 2011[3]
August 20, 2011[4] Weston England Weston Park
August 21, 2011[4] Chelmsford Hylands Park
South America[34][40][41][42]
September 17, 2011 São Paulo Brazil Arena Anhembi
September 18, 2011 Belo Horizonte Mineirinho Arena
September 21, 2011 Brasília Nilson Nelson Arena
September 23, 2011[5] Rio de Janeiro Parque dos Atletas
Europe[34][35][36][37][38][43]
September 29, 2011 Belfast Northern Ireland Odyssey Arena
September 30, 2011
October 1, 2011
October 3, 2011 Dublin Ireland The O2
October 5, 2011 London England The O2 Arena
October 6, 2011
October 7, 2011 Liverpool Echo Arena
October 9, 2011 Manchester Manchester Evening News Arena
October 10, 2011 Glasgow Scotland Scottish Exhibition Hall 4
October 11, 2011
October 13, 2011 London England The O2 Arena
October 15, 2011 Birmingham LG Arena
October 16, 2011 Newcastle Metro Radio Arena
October 19, 2011 Lyon France Halle Tony Garnier
October 20, 2011 Paris Palais Omnisports de Paris-Bercy
October 21, 2011
October 22, 2011 Antwerp Belgium Sportpaleis
October 25, 2011 Munich Germany Olympiahalle
October 26, 2011 Frankfurt Festhalle Frankfurt
October 28, 2011 Herning Denmark Jyske Bank Boxen
October 30, 2011 Oslo Norway Oslo Spektrum
November 1, 2011 Stockholm Sweden Ericsson Globe
November 4, 2011 Hanover Germany TUI Arena
November 5, 2011 Leipzig Arena Leipzig
November 7, 2011 Zürich Switzerland Hallenstadion
November 8, 2011 Cologne Germany Lanxess Arena
November 9, 2011 Arnhem Netherlands GelreDome
November 11, 2011 Antwerp Belgium Sportpaleis
November 13, 2011 London England The O2 Arena
November 14, 2011
November 15, 2011
November 18, 2011 Birmingham LG Arena
November 19, 2011 Sheffield Motorpoint Arena
November 21, 2011 Manchester Manchester Evening News Arena
November 22, 2011 Nottingham National Ice Centre
November 23, 2011 Glasgow Scotland Scottish Exhibition and Conference Centre
November 25, 2011 Dublin Ireland The O2
November 27, 2011 Newcastle England Metro Radio Arena
November 28, 2011 Manchester Manchester Evening News Arena
November 29, 2011 Birmingham National Indoor Arena
December 1, 2011 London The O2 Arena
December 2, 2011 Manchester Manchester Evening News Arena
December 3, 2011[6] London The O2 Arena
December 4, 2011 Hamburg Germany O2 World Hamburg
December 6, 2011 Łódź Poland Atlas Arena
December 7, 2011 Prague Czech Republic O2 Arena Prague
December 8, 2011 Budapest Hungary Budapest Sports Arena
December 10, 2011 Zurich Switzerland Hallenstadion
December 11, 2011 Turin Italy Torino Palasport Olimpico
December 12, 2011 Milan Mediolanum Forum
December 14, 2011 Barcelona Spain Palau Sant Jordi
December 15, 2011 Madrid Palacio de Deportes
December 17, 2011 Lisbon Portugal Pavilhão Atlântico
December 20, 2011 London England The O2 Arena
December 21, 2011
December 22, 2011
Additional Notes
 
Rihanna performing "Shut Up And Drive".
 
Rihanna performing "California King Bed" in Oakland.
 
Rihanna performing "Breakin' Dishes" in Paris.
  • A ^ During the second performances in Toronto and Montreal, Rihanna was joined by Drake during "What's My Name?".[44]
  • B ^ During the performance in Uniondale, Rihanna was joined onstage by Kanye West during "Run This Town" and "All of the Lights".[45]
  • C ^ During the performance in East Rutherford, Rihanna was joined onstage by Jay-Z during "Run This Town" and "Umbrella".[46]
Music festivals and other miscellaneous performances
1 During the Dallas concert, while Rihanna was singing California King Bed, fireworks caused a fire, so the concert was ended
2 This concert is a part of On the Beach[47]
3 These concerts are a part of Bergen Calling[48]
4 These concerts are a part of V Festival[49]
5 This concert is a part of Rock in Rio[50]
6 This concert is a part of Jingle Bell Ball

Cancellations and rescheduled shows

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List of cancelled concerts, showing date, city, country, venue, and reason for cancellation
Date City Country Venue Reason
July 8, 2011 Dallas United States American Airlines Center Fire breakout
October 31, 2011 Malmö Sweden Malmö Arena Severe exhaustion[51]
November 2, 2011 Stockholm Ericsson Globe Unknown[52]

Box office score data

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Venue City Tickets sold / available Gross revenue
Air Canada Centre Toronto 27,270 / 27,270 (100%) $2,076,020[53]
Bell Centre Montreal 26,452 / 26,452 (100%) $2,269,580[54]
The Palace of Auburn Hills Auburn Hills 7,987 / 11,135 (71%) $474,198[55]
Rexall Place Edmonton 11,634 / 13,127 (89%) $855,923[56]
Staples Center Los Angeles 14,148 / 14,148 (100%) $1,045,114[57]
Oracle Arena Oakland 9,348 / 11,488 (81%) $659,387[58]
American Airlines Center Dallas 10,736 / 11,443 (94%) $600,374[53]
BankAtlantic Center Sunrise 11,136 / 13,361 (83%) $659,244[53]
Mohegan Sun Arena Uncasville 4,096 / 4,386 (93%) $356,751[59]
Odyssey Arena Belfast 29,603 / 29,603 (100%) $2,341,920[60]
The O2 Dublin 24,517 / 24,517 (100%) $1,933,164[60]
The O2 Arena London 166,717 / 172,050 (98%) $12,076,950[61][62]
Manchester Arena Manchester 65,164 / 65,164 (100%) $4,224,090[62][63]
LG Arena Birmingham 28,931 / 29,362 (98%) $2,739,261
Sportpaleis Antwerp 35,392 / 35,414 (99%) $2,074,020[64]
O2 World Hamburg Hamburg 13,409 / 13,409 (100%) $970,164[62]
TOTAL 460,261 / 472,967 (97%) $32,616,899

Notes

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References

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  1. ^ 1634–1699: McCusker, J. J. (1997). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States: Addenda et Corrigenda (PDF). American Antiquarian Society. 1700–1799: McCusker, J. J. (1992). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States (PDF). American Antiquarian Society. 1800–present: Federal Reserve Bank of Minneapolis. "Consumer Price Index (estimate) 1800–". Retrieved February 29, 2024.
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  33. ^ a b Rihanna live at the Rock in Rio festival.
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