The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes. Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no single metric exists for determining valuation for brands.
Kantar list (2023)
editThe 10 most valuable company brands in 2023 according to Kantar.[1]
| Rank | Brand | Country | Brand value (US$ millions) |
|---|---|---|---|
| 1 | Apple Inc. |  United States
|
880,455 |
| 2 | United States
|
577,683 | |
| 3 | Microsoft | United States
|
501,856 |
| 4 | Amazon.com | United States
|
468,737 |
| 5 | McDonald's | United States
|
191,109 |
| 6 | Visa Inc. | United States
|
169,092 |
| 7 | Tencent |  China
|
141,020 |
| 8 | Louis Vuitton |  France
|
124,822 |
| 9 | Mastercard | United States
|
110,631 |
| 10 | Coca-Cola | United States
|
106,109 |
Interbrand list (2023)
editThe 10 most valuable company brands in 2023 according to Interbrand.[2]
| Rank | Brand | Country | Brand value (US$ millions) |
|---|---|---|---|
| 1 | Apple Inc. | United States
|
502,680 |
| 2 | Microsoft Corp | United States
|
316,659 |
| 3 | Amazon.com | United States
|
276,929 |
| 4 | United States
|
260,260 | |
| 5 | Samsung |  South Korea
|
91,407 |
| 6 | Toyota |  Japan
|
64,504 |
| 7 | Mercedes-Benz |  Germany
|
61,414 |
| 8 | Coca-Cola | United States
|
58,046 |
| 9 | Nike, Inc. | United States
|
53,773 |
| 10 | BMW | Germany
|
51,157 |
Brand Finance list (2024)
editThe 10 most valuable company brands in 2024 according to Brand Finance.[3]
| Rank | Brand | Country | Brand value (US$ millions) |
|---|---|---|---|
| 1 | Apple Inc. | United States
|
516,582 |
| 2 | Microsoft Corp | United States
|
340,442 |
| 3 | United States
|
333,441 | |
| 4 | Amazon.com | United States
|
308,926 |
| 5 | Samsung | South Korea
|
99,365 |
| 6 | Walmart, Inc | United States
|
96,842 |
| 7 | TikTok | China
|
84,199 |
| 8 | United States
|
75,716 | |
| 9 | Deutsche Telekom | Germany
|
73,321 |
| 10 | ICBC | China
|
71,828 |
Forbes list (2020)
editThe 10 most valuable company brands in 2020 according to Forbes magazine.[4]
| Rank | Brand | Country | Brand value (US$ billions) |
|---|---|---|---|
| 1 | Apple Inc. | United States
|
241.2 |
| 2 | United States
|
207.5 | |
| 3 | Microsoft Corp | United States
|
162.9 |
| 4 | Amazon.com | United States
|
135.4 |
| 5 | United States
|
70.3 | |
| 6 | Coca-Cola | United States
|
64.4 |
| 7 | The Walt Disney Company | United States
|
61.3 |
| 8 | Samsung | South Korea
|
50.4 |
| 9 | Louis Vuitton | France
|
47.2 |
| 10 | McDonald's | United States
|
46.1 |
Most valuable brands over time
editTop 10 since 2007 (Kantar)
editThe 10 most valuable brands every year since 2007 according to Kantar.
2000 (Interbrand)
editThe 20 most valuable company brands in 2000 according to Interbrand.[21][22]
| Rank | Brand | Country | Brand value (US$ millions) |
Rank | Brand | Country | Brand value (US$ millions) |
|---|---|---|---|---|---|---|---|
| 1 | Coca-Cola | United States
|
72,537 | 11 | Marlboro | United States
|
22,110 |
| 2 | Microsoft | United States
|
70,196 | 12 | Mercedes-Benz | Germany
|
21,104 |
| 3 | IBM | United States
|
53,183 | 13 | Hewlett-Packard | United States
|
20,572 |
| 4 | Intel | United States
|
39,048 | 14 | Cisco | United States
|
20,067 |
| 5 | Nokia |  Finland
|
38,528 | 15 | Toyota | Japan
|
18,823 |
| 6 | General Electric | United States
|
38,127 | 16 | Citi | United States
|
18,809 |
| 7 | Ford | United States
|
36,368 | 17 | Gillette | United States
|
17,358 |
| 8 | Walt Disney | United States
|
33,553 | 18 | Sony | Japan
|
16,409 |
| 9 | McDonald's | United States
|
27,859 | 19 | American Express | United States
|
16,122 |
| 10 | AT&T | United States
|
25,548 | 20 | Honda | Japan
|
15,244 |
See also
editReferences
edit- ^ a b "Apple retains its crown as the number one most valuable global brand in Kantar BrandZ's annual ranking". www.kantar.com. Retrieved 2023-08-05.
- ^ "BGB". Interbrand. Retrieved 2024-06-09.
- ^ "Global 500 2024 | Brand Value Ranking League Table | Brandirectory". brandirectory.com. Retrieved 2024-06-09.
- ^ "The 2020 World's Most Valuable Brands". Forbes. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2007 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2008 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2009 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2010 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2011 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2012 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2013 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2014 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2015 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2016 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2017 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2018 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2019 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2020 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "What are the most valuable global brands in 2021?". www.kantar.com. Retrieved 2021-10-20.
- ^ "Revealed: the Kantar BrandZ Most Valuable Global Brands 2022". www.kantar.com. Retrieved 2023-08-05.
- ^ https://museum.brandhome.com/docs/P0005_Brandvalue.pdf [bare URL PDF]
- ^ "Rankings - 2000 - Best Global Brands - Best Brands - Interbrand". interbrand.com. Archived from the original on 15 October 2016. Retrieved 22 February 2022.