Air Serbia (stylised as AirSERBIA; Serbian: Ер Србија / Er Srbija) is the flag carrier of Serbia. The company's headquarters is located in Belgrade, Serbia, and its main hub is Belgrade Nikola Tesla Airport.[8] The airline was known as Jat Airways until it was renamed and rebranded in 2013.[9][10]
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| Founded | 17 June 1927 (as Aeroput) | ||||||
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| Commenced operations | 26 October 2013 (preceded by Jat Airways) | ||||||
| Hubs | Belgrade | ||||||
| Focus cities | |||||||
| Frequent-flyer program | Etihad Guest[1] | ||||||
| Subsidiaries |
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| Fleet size | 34 | ||||||
| Destinations | 81[4] | ||||||
| Parent company | Government of Serbia[5] | ||||||
| Headquarters | Belgrade, Serbia | ||||||
| Key people | |||||||
| Revenue |  €628.3 million (2023) | ||||||
| Net income | €40.6 million (2023) | ||||||
| Total assets | €319.22 million (2022)[7] | ||||||
| Total equity | €218.84 million (2022)[7] | ||||||
| Employees | 1,422 (2023) | ||||||
| Website | www | ||||||
History
editOrigins
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Air Serbia originated in 1927 when the first Serbian company for civil air transport Aeroput was formed. 1927 was also the year the nation's capital Belgrade became the hub of its operations, with the inauguration of an international airport. Aeroput became the flag carrier of the Kingdom of Yugoslavia and, by the opening of numerous airfields throughout the country, significantly improved connections between the various regions. Besides providing passenger, mail, and cargo service to its domestic destinations, Aeroput inaugurated its first regular scheduled international route, Belgrade–Zagreb–Graz–Vienna, in 1929. During the 1930s, it expanded by opening new routes to other destinations in Austria, Czechoslovakia, Hungary, Romania, Bulgaria, Greece, Turkey, Albania, and Italy. These new routes helped it position itself as a major regional airliner.[11] Its fleet consisted in one Aeroput MMS-3, one Breguet 19/10, two Caudron C.449 Goéland, one De Havilland DH.80A Puss Moth, one De Havilland DH.60M Moth, one De Havilland DH.83 Fox Moth, one De Havilland DH.89 Dragon Rapide, one Farman F.190, one Farman F.306, eight Lockheed Model 10 Electra, six Potez 29/2 and three Spartan Cruiser II, one of which was built under licence by the domestic Zmaj aircraft factory.[12]
After WWII, the company was nationalized and rebranded as JAT Jugoslovenski Aerotransport in 1948, thus becoming the flag carrier of the FPR Yugoslavia. Despite being a communist country, Yugoslavia broke relations with the Soviet Union and became a cofounder of the Non-Aligned Movement.[13] As a result, its fleet consisted almost entirely of Western-built aircraft. The carrier entered the jet age in 1963 with the acquisition of the Sud Aviation Caravelle, followed by the McDonnell Douglas DC-9 in 1969, the Boeing 707 in 1970, the McDonnell Douglas DC-10 in 1971, and the Boeing 727 in 1974.[13] By the 1980s, JAT operated regular flights to all the continents except South America, which was planned for commencement by the 1990s. In 1985 JAT became the first European operator of the Boeing 737-300,[13] and introduced the ATR 42 and ATR 72 in 1987 for its regional and domestic routes. According to IATA in 1988, JAT was the tenth largest airline in Europe by flying to 76 destinations in 39 countries, which included long-haul flights to Los Angeles, Chicago, Detroit, Cleveland, New York, Montreal, and Toronto in the west, and Beijing, Calcutta, Kuala Lumpur, Singapore, Melbourne and Sydney in the east.[13] Its fleet modernization plan began in the 1980s with the introduction of the Boeing 737, while its long-range DC-10s were scheduled to be replaced by either the Boeing 767-ER, the McDonnell Douglas MD-11 or the Airbus A340.[13] However, its modernization plan was never realized due to the start of the Yugoslav wars. During the 1980s, JAT also established a maintenance hangar in Belgrade and a pilot-training academy in Belgrade and Vršac.[13]
The continual growth of the company was disrupted by the breakup of Yugoslavia in the early 1990s. JAT became a public company on 29 February 1992[14] and continued its role as the flag carrier of the FR Yugoslavia.
Development since the 2000s
edit
In 2003, the country was renamed Serbia and Montenegro, and that same year the company was renamed Jat Airways. In 2006, Montenegro declared independence and Jat Airways became the flag carrier of Serbia. An aging fleet and lack of investment made the airline unprofitable, so the Serbian government sought a strategic partner for the company.[15]
On 1 August 2013, Jat Airways and Etihad Airways entered into a strategic partnership agreement under which Etihad would acquire a 49% interest in Jat Airways and its management rights for five years.[16] The Republic of Serbia would retain a controlling interest of 51% and hold five of nine monitoring committee seats in the company.[17] Jat Airways was then reorganized and renamed Air Serbia in October 2013. It launched its inaugural flight from Belgrade to Abu Dhabi[9] on 26 October 2013.
On 23 June 2016, Air Serbia's non-stop flights between Belgrade and New York commenced using an Airbus A330-200 leased from Etihad partner, Jet Airways. This transatlantic service became the first non-stop flight operated by a former Yugoslav carrier into the United States since 1992, when all of JAT's long-haul flights were suspended.[18]
Air Serbia implemented an extensive restructuring plan in mid-2017 to improve its performance. The goal was to focus on net profit, a new fare structure, new sales channels, and offer additional services that would increase efficiency.[19] From May to June 2017, it retrofitted its Airbus A319 and A320 fleet with Recaro BL3520 seats to standardize its seating plan. This resulted in a seating capacity increase of 12%.[20] On 24 January 2018, the carrier announced the introduction of a new pricing model that would create four fare types in an effort to unbundle its fares. Passengers can choose from four fare types, with each fare type determining luggage allowance, priority boarding, fast track through the airport, travel date changes, and other entitlements.[19]
On 1 March 2018, Air Serbia opened the Elevate Deli & Bar service on its short and medium-haul flights to give passengers the option to purchase food and drinks on the flight. This service replaced its previous inflight catering and offers one of two menus based on flight length and type of aircraft operating the route. Inflight catering on its long-haul, transatlantic service remains unchanged, with passengers receiving a free meal.[21]
In 2021, the company was awarded the Order of Karađorđe's Star.[22]
Since Serbia did not impose sanctions on Russia following the 2022 Russian invasion of Ukraine, the airline continues to operate regular flights to the country, creating a loophole for Russian citizens to fly to Europe.[23] As a result, the airline has faced dozens of bomb threats which airline officials have attributed to foreign intelligence agencies seeking to disrupt its flights to Russia. In April 2022, it was reported that a NATO military aircraft had trailed an Air Serbia flight as it left Russian airspace.[24]
Corporate affairs
editOwnership structure
editOriginally, Air Serbia was jointly owned by the Government of Serbia, which held a 51 percent share interest, and Etihad Airways, which owned a 49 percent share interest and management control.[25] On 30 December 2020, the Government of Serbia purchased 31% from Etihad, and thus held 82% share interest.[26] In September 2022, the Government of Serbia purchased additional 1.6%, and thus held 83.58% share interest, while Etihad Airways held the remaining.[27]
In November 2023, the Serbian government announced that as of 13 November, the government would take full control of Air Serbia.[5]
Business trends
editAir Serbia's key performance indicators are (years ending December 31):
| 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Turnover (€m) | 262 | 305 | 320 | 288 | 288 | 357.9 | 271.9 | 247.9 | 444.4 | 628.3 |
| Net profit/loss (€m) | 2.7 | 3.9 | 0.9 | 15.7 | 12.2 | 9.5 | -77.6 | -17.7 | 21.5 | 40.6 |
| Number of staff (average) | 1,488 | 1,758 | 1,411 | 1,094 | 1,077 | 1,333 | ||||
| Number of staff (year end) | 1,465 | 1,216 | 1,062 | 1,128 | 1,422 | |||||
| Number of passengers (m) | 2.3 | 2.5 | 2.6 | 2.6 | 2.4 | 2.81 | 1.5 | 2.75 | 4.19 | |
| Passenger load factor (%) | 67 | 71 | 72.4 | 73.4 | 71.2 | 72 | 64 | 72 | 74.6 | |
| Cargo carried (kilotonnes) | 2.7 | 3.8 | 4.9 | 6.2 | 6.2 | 3.5 | 5 | |||
| Number of aircraft (at year end) | 19 | 20 | 21 | 21 | 20 | 18 | 20 | 22 | ||
| Notes/sources | [28] | [29] | [30] | [31] | [32] | [33] | [34] | [35] | [36] | [37][38] |
Subsidiaries
editAviolet
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In May 2014, Air Serbia launched their now-defunct[39] charter brand, Aviolet (Serbian Cyrillic: Авиолет),[40] using a fleet of three Boeing 737-300s[41] under Air Serbia's IATA airline code (JU).[39] The majority of Aviolet charter flights were operated during the peak holiday season, which runs from June to September. The first Aviolet-branded flight took off from Belgrade on 4 May 2014, flying to Antalya.[42] As of 2021, Aviolet is defunct as the charter operations were taken over by Air Serbia itself.[39]
Air Serbia Ground Services
editFormerly known as SU-Port, Air Serbia Ground Services (ASGS) was the official provider of aircraft ground handling services in the Republic of Serbia, being certified by Serbia's Civil Aviation Directorate. ASGS provided ground handling operations to passengers, baggage, aircraft, cargo, and mail. Since its founding in 2002, the company handled more than two million passengers and 8500 flights for Air Serbia and other airlines annually.[43] It was discontinued in November 2017, and all employees were transferred to Belgrade Airport.[44]
Air Serbia Catering
editAir Serbia Catering (ASC) is a wholly owned subsidiary of Air Serbia. Located near Nikola Tesla Airport, the company prepares and handles inflight meals for Air Serbia, as well as other carriers flying to and from Belgrade. Founded in 1967 as part of JAT, ASC has operated as an independent company since 2005 and became part of Air Serbia in 2014.[45]
Destinations
editAs of October 2024[update], Air Serbia operates flights to 78 destinations in 35 countries from its hub at Belgrade Nikola Tesla Airport, seven destinations in six countries from Niš Constantine the Great Airport and three destinations in three countries from Morava Airport.[46]
Codeshare agreements
editAir Serbia has codeshare agreements with the following airlines:[96]
Fleet
editCurrent fleet
edit
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,_YU-ARB,_Airbus_A330-243_(51283998143).jpg)
As of October 2024[update], Air Serbia operates the following aircraft:[104]
| Aircraft | In service | Orders | Passengers | Notes | |||
|---|---|---|---|---|---|---|---|
| J | Y | Total | Ref | ||||
| Airbus A319-100 | 10 | — | var. | var. | 144 | [105] | To be phased out and replaced by E-Jet and A320.[106] |
| Airbus A320-200 | 3 | — | var. | var. | 180 | [107] | |
| 4 | Leased from GetJet Airlines.[108] | ||||||
| 1 | Leased from Fly2Sky.[109] | ||||||
| Airbus A330-200 | 1 | — | 21 | 236 | 257 | [110] | To be reconfigured to 262-seats configuration.[111] |
| 1 | 18 | 250 | 268 | [112] | |||
| 1 | 1 | 22 | 240 | 262 | [113] | Painted in Expo 2027 livery.[114] | |
| ATR 72-600 | 8 | — | — | 72 | 72 | [115] | |
| 2 | 70 | 70 | [116] | To be reconfigured to 72-seats configuration.[117] | |||
| Embraer E190 | 2 | — | var | var | 108 | [118] | Leased from Bulgaria Air.[118] |
| Embraer E195 | 1 | 1 | var | var | 118 | [119] | |
| Total | 34 | 2 | |||||
Livery
editIntroduced in October 2013, Air Serbia's livery was created by graphic designer Tamara Maksimović. Featuring Serbia's national colours – red, blue, and white – the design, with its graphical elements and details, is based on Serbian medieval art. The carrier's logo, featured on the tail, is a stylized double-headed eagle inspired by the Serbian coat-of-arms.[120][121] The carrier's name and logo can be seen on both the fuselage and belly of each aircraft.
In 2013, the airline launched the "Living Legends" initiative, which pays tribute to famous Serbian citizens who have made positive contributions to society, both in Serbia and abroad. In recognition of its success, Air Serbia names each aircraft after them. Such individuals include inventor and engineer Nikola Tesla, tennis player Novak Djokovic, former NBA player Vlade Divac, former footballer and manager Dejan Stanković, actor Miki Manojlović, and musician Goran Bregović.[122]
Retired fleet
editAccidents and incidents
edit- On 18 February 2024, Air Serbia Flight 324, an Embraer E-195 wet leased from Marathon Airlines with 106 passengers and crew on board, sustained serious damage to its fuselage and tail after hitting the runway's instrument landing system array during takeoff at Belgrade Nikola Tesla Airport on its way to Dusseldorf. The aircraft turned back after failing to gain altitude and was safely evacuated upon landing.[126] As a result, Air Serbia terminated its wet-lease contract with Marathon Airlines days after the accident.[127]
See also
editReferences
edit- ^ "Air Serbia Etihad Guest". Archived from the original on 10 April 2014. Retrieved 5 August 2014.
- ^ "AirSERBIA Ground Services". Archived from the original on 24 May 2014. Retrieved 5 August 2014.
- ^ "Catering - about us". airserbia.com. Retrieved 12 September 2016.
In early 2014, (Air Serbia Catering) became a subsidiary company of the airline company Air Serbia and part of Etihad Airways Partner Group.
- ^ "Air Serbia on ch-aviation". ch-aviation.com. Retrieved 21 November 2023.
- ^ a b "State takes over remaining Etihad stake in Air Serbia". 13 November 2023.
- ^ a b c d "Air Serbia's management". Air Serbia. 17 January 2023.
- ^ a b "Извештај О Сто Нај... Приредних Друштава 2022" (PDF). apr.gov.rs (in Serbian). Retrieved 12 February 2024.
- ^ "Belgrade Airport, with resurgent Air Serbia, challenges the hub order in Central/Southeast Europe". CAPA Centre for Aviation. 18 March 2015. Archived from the original on 21 March 2015.
- ^ a b "Air Serbia: A New Dawn for Serbia as Revitalised National Airline Takes to the Skies". Centre for Aviation. 28 October 2013. Archived from the original on 10 December 2017. Retrieved 28 October 2013.
- ^ "Air Serbia: New Route Network Gives Best Ever Choice for Serbian Travellers". Centre for Aviation. 28 October 2013. Archived from the original on 10 December 2017. Retrieved 28 October 2013.
- ^ "World Airlines Directory". Flight International. 8 May 1931. p. 407.
- ^ Drustvo za Vazdusni Saobracaj A D – Aeroput at europeanairlines.no
- ^ a b c d e f "World Airlines Directory". Flight International. 28 May 1988. p. 33.
- ^ "Jat Airways on 29 February 1992 turned into a public company". Blic. 29 February 2008. Retrieved 17 January 2017.
- ^ "History". Air Serbia. Retrieved 10 November 2015.
- ^ "Etihad Airways and Government of Serbia unveil strategic partnership to secure future of Serbian National Airline" (Press release). Etihad Airways. 1 August 2013. Archived from the original on 5 August 2013. Retrieved 6 August 2013.
- ^ "Jat Airways to be renamed to Air Serbia in August". B92. 29 July 2013. Retrieved 1 August 2013.
- ^ "From Belgrade to the Big Apple: Air Serbia Makes History As First New York Service Takes Off" (in Serbian). Radio Television of Serbia. 9 November 2015.
- ^ a b "Rumor: Air Serbia to restructure. Will Etihad pull out?". Aerotime News Hub. Archived from the original on 13 October 2018. Retrieved 13 October 2018.
- ^ "Air Serbia increases seating capacity of narrow-body aircraft". SeeNews. 21 June 2017. Retrieved 13 October 2018.
- ^ "Air Serbia launches new "Еlevate Deli & Bar" catering service". Air Serbia. Retrieved 13 October 2018.
- ^ "Председник Вучић уручио одликовања поводом Дана државности Републике Србије". Председник Републике Србије. Retrieved 24 February 2021.
- ^ "Russians using Serbian loophole to avoid EU flights bans". The Guardian. 11 March 2022.
- ^ "Air Serbia aircraft shadowed by unidentified fighter jet in Russia". Ex-Yu Aviation. 8 April 2022. Retrieved 17 April 2022.
- ^ Dron, Alan (3 March 2015). "Air Serbia records first full-year profit in 2014". Air Transport World. Archived from the original on 3 March 2015.
- ^ "Država otkupila deo Er Srbije, sada u vlasništvu ima 82%". 30 December 2020.
- ^ "State increases ownership stake in Air Serbia". 23 September 2022.
- ^ "Air Serbia records profitability in first full year of operation". airserbia.com (Press release). 2 March 2015. Retrieved 19 September 2016.
- ^ "Air Serbia reports net profit of EUR 3.9 million - second successive year of profitablity". airserbia.com (Press release). 4 May 2016. Retrieved 19 September 2016.
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- ^ "Business improvements bring Air Serbia profit increase in 2017" (Press release). Air Serbia. 2 July 2018. Archived from the original on 29 January 2022.
- ^ "Air Serbia posts €12.2 million profit for 2018". 6 August 2019. Retrieved 12 August 2019.
- ^ "Air Serbia register over 9 million EUR profit in 2019".
- ^ "Air Serbia registers over 77 million EUR loss in 2020".
- ^ "Air Serbia registers over 17 million EUR loss in 2021".
- ^ "Air Serbia registers over 21 million EUR profit in 2022".
- ^ "Air Serbia carries 4.19 million pax and registers 40.5 million EUR profit".
- ^ "2023 report". 23 July 2024.
- ^ a b c ch-aviation.com - Aviolet retrieved 28 September 2021
- ^ Air Serbia's charter brand takes off[unreliable source?]
- ^ Aviolet official website, Retrieved 8 December 2014
- ^ "Aviolet - novi brend Air Serbije za čarter letove". Aviokarta.net (in Serbian). 23 May 2014. Archived from the original on 24 May 2014. Retrieved 23 May 2014.
- ^ "Air Serbia official website - airserbia.com". Archived from the original on 24 May 2014. Retrieved 24 April 2015.
- ^ "Air Serbia gasi sopstvenu službu zemaljskog opsluživanja aviona". 3 November 2017. Retrieved 16 July 2019.
- ^ "Air Serbia Catering". airserbia.com. Retrieved 15 September 2016.
- ^ "Air Serbia destinations". Air Serbia.
- ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap aq ar as at au av aw ax ay "Air Serbia – Destinations". Air Serbia. Retrieved 15 December 2015.
- ^ a b c d e f g h i j k l m n o p "Air Serbia Outlines NS24 Leased E190/E195 Operations".
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- ^ a b c d e f g h i j k l "JetBlue / Air Serbia Expands Codeshare Service from July 2024".
- ^ a b c d "Air Serbia new destinations".
- ^ a b c d e f g h i j k l m n "Air Serbia NS24 Systemwide Flight Number Changes".
- ^ "Air Serbia Adds Mostar Service from April 2024".
- ^ "Air Serbia plans year-round Mostar flights". 18 July 2024.
- ^ L, J (14 January 2014). "Air Serbia Adds 6 Routes in S14". UBM Live. Retrieved 14 January 2014.
- ^ "Air Serbia schedules Guangzhou late-Sep 2024 launch". Aeroroutes. 27 June 2024.
- ^ "Shangai New Air Serbia Route!". Aeroroutes. 8 October 2024.
- ^ "Air Serbia Close Tianjin Reservation". exyuaviation. Retrieved 27 October 2024.
- ^ a b c d e f g h i j k "Air Serbia NS24 Frequency Variations – 25FEB24".
- ^ a b c d e f g h i j k l "Air Serbia outlines S19 network expansion". Routesonline. 25 January 2019.
- ^ "AIR SERBIA RESUMES CAIRO SERVICE IN MAY 2023". Aeroroutes. 1 February 2023.
- ^ a b c d e f g h i j k l m n "Air Serbia charter destinations". June 2023.
- ^ "Air Serbia to run regular Marsa Alam charters". 30 January 2024.
- ^ a b c "Air Serbia reveals four new routes amid strong performance". 6 December 2022.
- ^ "Air Serbia expands Europe network with new route". 16 August 2024.
- ^ "Bulgaria Air Expands Air Serbia Codeshare Network from Dec 2022".
- ^ a b c d e f g "IT'S OFFICIAL: Air Serbia gets 12 routes from Nis". 10 May 2019.[permanent dead link]
- ^ "Air Serbia suspends Thessaloniki service". 30 November 2020. Retrieved 1 December 2020.
- ^ a b c "Air Serbia reveals third set of new routes". 8 December 2022.
- ^ "Air Serbia to restore Middle East flights". 24 October 2022.
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- ^ a b "Air Serbia unveils first set of new routes for next summer". 2 December 2022.
- ^ "Aegean Airlines / Air Serbia Expands Codeshare Network in NS22".
- ^ "Air Serbia to launch Belgrade-Venice flights in June". seenews.com. 22 February 2017.
- ^ a b c d e f Liu, Jim (13 February 2020). "Air Serbia network expansion from June 2020". routesonline.com.
- ^ "Air Serbia Removes Planned Amman Launch in NS22".
- ^ "Direct flights to Krakow". Air Serbia. Retrieved 26 September 2023.
- ^ "Air Serbia ends Warsaw service in Oct 2016". Routesonline.
- ^ "AIR SERBIA ADDS LISBON SERVICE FROM MID-APRIL 2023". Aeroroutes. 15 February 2023.
- ^ "Air Serbia to launch service to Porto on 10 November" (Press release). Air Serbia. 28 September 2023.
- ^ "Air Serbia schedules Porto launch in Nov 2023". aeroroutes.com. 29 September 2023.
- ^ "AIR SERBIA BEGINS KAZAN SERVICE IN LATE-SEP 2022". Aeroroutes. 24 August 2022.
- ^ "Aeroflot, Air Serbia upgrade Belgrade - St Petersburg service". 22 September 2021. Retrieved 22 September 2021.
- ^ "Air Serbia wins Kraljevo flight tender". 25 November 2019.
- ^ "Air Serbia / Qatar Airways Begins Codeshare Service from Feb 2023".
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- ^ "Codeshare Partner Airlines". Air Serbia. Retrieved 24 August 2023.
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- ^ "Finnair and Air Serbia establish a new codeshare partnership". Finnair. 28 October 2019. Retrieved 28 October 2019.
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- ^ "Air Serbia A319 seat map" (PDF). Air Serbia. 24 August 2023. Retrieved 24 August 2023.
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- ^ "Air Serbia ATR72 seat map" (PDF).
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- ^ "Air Serbia to reconfigure aircraft". 13 June 2024.
- ^ a b "E190s to stay over winter in Air Serbia". 27 August 2024.
- ^ "Air Serbia's first E195 enters into service, second to enter service by the end of November 2024". 4 July 2024.
- ^ "Air Serbia - Bruce Drum (airlinersgallery)". Archived from the original on 22 February 2016. Retrieved 24 April 2015.
- ^ "New name and new look revealed for Serbia's National Airline" (Press release). Etihad Airways. 1 August 2013. Archived from the original on 27 August 2013. Retrieved 27 August 2013.
- ^ "Air Serbia unveils its fifth "Living legend" – Goran Bregović". Air Serbia (Press release). 28 March 2017. Retrieved 19 May 2017.
- ^ "Air Serbia retires B733". 19 February 2021.
- ^ "Air Serbia adds first ATR72-600, returns to the Middle East". Ch-Aviation. 28 January 2022. Archived from the original on 22 April 2023.
- ^ "Air Serbia retires ATR72-500s". 10 March 2023.
- ^ "Passenger jet hits equipment on takeoff from Belgrade airport and is forced to make emergency return". Associated Press. 19 February 2024. Retrieved 19 February 2024.
- ^ "Air Serbia to cease cooperation with Marathon Airlines". Air Serbia. 20 February 2024. Retrieved 26 April 2024.
Further reading
edit- "US DoT rubber-stamps arguments from A4A and Delta in denying Air Serbia-Etihad codeshare". Centre for Aviation. 24 January 2014. Archived from the original on 2 February 2014.
- Guy De Launey (15 November 2013). "Why Gulf airline Etihad is investing in the Balkans". BBC News. Retrieved 17 November 2013.
External links
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