Honey Puffs (formerly sold in Australia under the name Honey Weets) is a breakfast cereal produced by Sanitarium Health and Wellbeing Company and sold in New Zealand and formerly sold in Australia. It is made by puffing pieces of wheat and lightly coating them all over with honey.
 A box of Honey Puffs | |
| Type | Breakfast cereal |
|---|---|
| Place of origin | New Zealand |
| Created by | Sanitarium Health and Wellbeing Company |
On 27 March 2024 it was announced that Sanitarium will discontinue Honey Puffs by June 2025.[1]
Packaging
editThe box features a 3D bee in a red cap and red shoes skating away from the cereal bowl on blue ramp. It is printed on the box that Honey Puffs are made with real honey, don't have any artificial colours or flavours, are nut free for children and are 99% fat-free. The back of the box tells you how to play Sticky Stucky and features the same bee from the front, two bees wearing blue shoes and a bee wearing green shoes all flying around. There are also three bees hiding in between two flowers somehow growing in the hive.
History
editIn 2003, Honey Puffs was the only cereal out of nearly two hundred that was judged as "okay" by The Australian Consumers Association, based on nutritional value.[2]
New Zealand television show Studio 2 Live once held "The Honey Puffs Mad Movie Challenge". Competition entries made a short movie including a bee character and a box of Honey Puffs.[3]
On 27 March 2024 it was announced that Sanitarium will discontinue Honey Puffs and several other cereals by June 2025. The other Sanitarium cereals being discontinued are Cluster Crisp, Granola, Light 'n' Tasty, Muesli, Weet-Bix Clusters, Weeties and Puffed Wheat.[1] They will be discontinued as sales of these products are declining, and make up less than 10% of Sanitarium's sales.[4]
References
edit- ^ a b "Snap crackle stop: Sanitarium axing jobs as it discontinues iconic cereals". The New Zealand Herald. 2024-03-29. Retrieved 2024-03-29.
- ^ Trevett, Claire (19 May 2003). "Breakfast wars erupt after pot-shot from children's cereal firm". NZ Herald. The New Zealand Herald. Retrieved 2013-04-06.
- ^ "The Honey Puffs Mad Movie Challenge". TVNZ. Retrieved 2013-04-06.
- ^ "No more Honey Puffs — what to know about Sanitarium's breakfast cull". 1News. Retrieved 2024-03-29.
