Everest Food Products Pvt Ltd (Everest Spices) is an Indian manufacturer, distributor and exporter of ground spices and spice mixtures under the brand name Everest.[2]
 | |
| Industry | Food |
|---|---|
| Founded | 1967 |
| Founder | Vadilal Shah |
| Headquarters | Mumbai, Maharashtra, India |
| Products | Spices |
| Revenue |  ₹2,601 crore (US$300 million) (2022) [1] |
| Website | www |
Everest has been accorded the Superbrands status Eight times: in 2003, 2006, 2009, 2012, 2015, 2017, 2019 & 2021. It also won FMCG Consumer Reaction Award.[3] Everest began advertising aggressively on television in 2003, and by 2005, it had 30% share of the branded pure spices market in India.[4] According to the 2007 study, Everest was India's largest spices brand based in Mumbai.[5] More than two crore (20 million) households used Everest spices regularly. The brand was stocked by four Lakh (4,00,000) outlets in more than 1,000 towns across India. More than 370 crore (3.705 billion) packs of Everest product were sold each year. There were more than 42 blends under the Everest brand name.[6]
Everest Spices competes with MDH, which has 12% market share.[citation needed]
Controversies
editIn May 2024, New Zealand's food safety regulator said it was investigating contamination in spice products of Indian brands Everest and MDH.[7] Its products were recalled by regulators in Hong Kong and Singapore for containing ethylene oxide.[8]
References
edit- ^ Malviya, Sagar (16 January 2023). "Masala Companies add $1 billion in their topline". The Economic Times.
- ^ "Everest-Superbrand 2003 - 2005". Superbrands.com. 5 March 2010. Retrieved 19 January 2021.
- ^ "India's No.1 Spice Brand- Everest Overview".
- ^ Nidhi Nath Srinivas (30 August 2005). "Mirch Masala: Cos spice up ad spends to stay in the hunt". The Economic Times. Archived from the original on 3 January 2013. Retrieved 2 July 2012.
- ^ "Superbrands 2nd edition" (PDF). superbrandsindia.com. Archived from the original on 16 July 2011.
- ^ "Superbrands 3rd edition" (PDF). superbrandsindia.com. Archived from the original on 16 July 2011.
- ^ Sadam, Rishika (15 May 2024). "New Zealand looking into Indian spice brands over contamination". Reuters.
- ^ Sayantan Bera; Suneera Tandon (19 May 2024). "In a pickle: Why it's time for Fssai to wake up and crack the whip". Mint. Retrieved 22 May 2024.(subscription required)