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Ramraj Cotton is an Indian textile company, known for its cotton products, especially traditional dhotis. The company was founded in 1983 and is headquartered in Tirupur, Tamil Nadu, India. The company had a turnover of ₹1200 crores in the financial year 2017.[1]
History and growth
editRamraj Cotton was founded by Mr. K.R. Nagarajan in 1983. The company began with a focus on manufacturing cotton dhotis, a traditional Indian garment. Over the years, Ramraj Cotton has expanded its product line to include shirts, innerwear, and other cotton-based apparel.[2]
The brand has over 275 stores across India, retailing their range of products.[3]
Innovations
editIn 2024, Ramraj Cotton celebrated Vetti Vaaram (Dhoti Week) from January 1 to 7. The aim was to support agriculturalists and rural weavers.[4]
In 2023, they unveiled a silk dhoti collection, including one variant that cost ₹100000.[5]
In 2022, for the 44th Chess Olympiad, they launched the 'Thambi Dhotis', bordered with black and white checks to resemble a chessboard. The Prime Minister of India, Narendra Modi, sported this dhoti along with a matching shawl.[6][7]
In 2018, they launched Velcro Veshtis with pockets to target the younger generation.[8]
In 2017, Ramraj launched vests to tap into the ₹5,000 crore market.[9]
Brand Ambassadors
editActors Rishab Shetty and Yash have been brand ambassadors for Ramraj Cotton in recent years.[10][11]
Investments
editThe Ramraj Group signed an MoU with the Government of Tamil Nadu at the Global Investors Meet 2024. They committed to invest ₹1,000 crores over the next five years. Founder and Chairman of Ramraj Cotton K.R. Nagarajan said that the group plans to invest ₹200 crores a year to set up textile processing, weaving and spinning units. At the end of five years, the investment is expected to create 5,000 jobs.[12] References
On August 22, the Chief Minister of Tamil Nadu, MK Stalin, inaugurated two new units in Erode and Tiruppur. These are expected to create over 7000 jobs and boost the state's economy.[13]
Sponsorship and Branding
editOn August 5, 2024, Chennaiyin FC entered into a strategic partnership with Ramraj Cotton as the club’s presenting sponsor.
- ^ archive, From our online (2017-09-14). "Ramraj Cotton to tap Rs 5,000 crore vests market". The New Indian Express. Retrieved 2024-08-26.
- ^ "A white revolution". The Hindu. 2013-10-11. ISSN 0971-751X. Retrieved 2024-07-03.
- ^ "Ramraj opens its 275th showroom at Lakshmi Mills". Afternoon News. October 27, 2023.
- ^ "Ramraj Cotton launches combo packs at affordable prices".
- ^ Today, Telangana (2023-08-23). "Hyderabad: Ramraj Cotton launches silk dhoti costing Rs 1 lakh". Telangana Today. Retrieved 2024-07-03.
- ^ Bureau, ABP News (2022-07-28). "PM Modi's Traditional Veshti And Shawl With Chessboard Design At Chess Olympiad Grabs Attention". news.abplive.com. Retrieved 2024-07-03.
{{cite web}}:|last=has generic name (help) - ^ "Ramraj Cotton introduces a brand new trend - Chess Olympiad Thambi Vetti! Here's what you need to know". Behindwoods. 2022-07-28. Retrieved 2024-07-03.
- ^ "Ramraj launches velcro pocket dhoti". BusinessLine. 2015-02-14. Retrieved 2024-07-03.
- ^ archive, From our online (2017-09-14). "Ramraj Cotton to tap Rs 5,000 crore vests market". The New Indian Express. Retrieved 2024-07-03.
- ^ Service, Express News (2024-01-27). "Ramraj Cotton ropes in actor Rishabh Shetty". The New Indian Express. Retrieved 2024-07-03.
- ^ Bharat, E. T. V. (2022-02-17). "Yash appointed as brand ambassador of Ramraj Cotton". ETV Bharat News. Retrieved 2024-07-03.
- ^ Preetha, M. Soundariya (2024-01-10). "Textile units in Tiruppur plan investments". The Hindu. ISSN 0971-751X. Retrieved 2024-07-03.
- ^ "Honourable Chief Minister of Tamil Nadu Thiru M.K. Stalin Inaugurates Ramraj Cotton's Two New Facilities, Part of ₹1000 Cror". APN News. 2024-08-22. Retrieved 2024-08-26.