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Chadatip Chutrakul
editChadatip Chutrakul (Thai: ชฎาทิพ จูตระกูล), née Chadatip Charuvastr (Thai: ชฎาทิพ จารุวัสตร์), is a Thai business executive and retail development entrepreneur. She is currently the Chief Executive Officer of Siam Piwat Company Limited, Co-Chief Executive Officer of ICONSIAM Company Limited, Chief Executive Officer of Siam Paragon Development Company Limited, and Vice Chairman of Siam Paragon Retail Company Limited. She also serves as a member of the National Soft Power Strategy Committee.
Chadatip was the first Thai inductee into the World Retail Hall of Fame by the World Retail Congress. She was named by Forbes Asia as one of the Top 50 “Power Women” for three consecutive years from 2014 to 2016 and recognized as an “Outstanding Asian Women Entrepreneur” by ASEAN Women Entrepreneurs Network (AWEN) in 2018.
Current Positions
editChadatip Chutrakul currently serves as the Chief Executive Officer (CEO) of Siam Piwat Group, a prominent real estate and retail development company in Thailand that owns and operates Siam Paragon, Siam Center, Siam Discovery, and the Siam Piwat Tower Office Building and a joint venture partner of ICONSIAM, ICS, and Siam Premium Outlets Bangkok.
In addition to her role as the Chief Executive Officer of Siam Piwat Co., Ltd., Chadatip holds the positions of President and Chief Executive Officer at Siam Paragon Development Co., Ltd. She also serves as the Vice Chairman of the Board of Directors at Siam Paragon Retail Co., Ltd. and holds a directorial position at ICONSIAM Co., Ltd.
Chadatip is also actively involved in various charitable organizations, public benefit agencies, and organizations focused on human resource development and arts and culture. Her notable positions include:
- Fundraising Committee Member, Cardiac Children Foundation of Thailand under the royal patronage of HRH Princess Galyani Vadhana
- Advisor, Foundation for the Welfare of the Crippled
- Former Director, Bangkok Art and Culture Center Foundation
- Former Director, Thai Shopping Center Association
- Advisor to the Board of Directors, Thai Chamber of Commerce
- Member, National Strategy Development and Human Resource Empowerment Committee according to the National Strategy Preparation Act, B.E. 2560 (2017)
- Member, Social Capital Corridor Steering Committee, Ministry of Social Development and Human Security
- Director, National Identity Foundation
- Director, Cultural Promotion Fund Committee
- Member of the Board of Advisors, Bangkok Metropolitan Administration’s “City of Opportunity for All” (Creative Economy District)
- Member, Curriculum Development and Improvement Committee, Master of Science Program in Real Estate Business, Thammasat Business School, Thammasat University
- Member, Tourism and MICE (Meetings, Incentives, Conferences, and Exhibitions) Promotion Working Group
- Committee Member for hosting the Global Summit of Women 2022, which brought together women leaders from 51 countries
Work Experience
editChadatip began her professional career in the United Kingdom, where we worked at Sedgewick International Ltd. in the Offshore Resources Department and later at Willis Faber & Dumas Ltd. in the International Division. Upon returning to Thailand, she joined Dhipaya Insurance Public Company Limited, where she served as the Acting Manager of the Oil and Gas Insurance Department.
In 1986, Chadatip joined Siam Center and Siam Piwat Group in 1986, initially as an accounting manager responsible for revenue management. She later took on responsibilities for all sales and promotions at Siam Center. This experience provided her with comprehensive knowledge of the company’s operations and the retail industry at large. It allowed her to understand the challenges faced by customers visiting the shopping center while also building relationships with business partners and tenants.
In 1996, Chutrakul was appointed as Managing Director, and later in 2009, she became the Chief Executive Officer of Siam Piwat Group. Under her leadership, the company launched several significant projects. In 2005, Siam Paragon opened as a world-class shopping center with the tagline “The Pride of Bangkok,” boasting over 550,000 square meters of floorspace. In 2013, Siam Center underwent a complete renovation and was relaunched as “Siam Center - The Ideopolis,” positioned as a hub of innovative ideas. Subsequently, in 2016, Siam Discovery underwent a transformation and was reintroduced as “The Exploratorium - Siam Discovery” – Thailand’s first lifestyle specialty store.
Subsequently, Siam Piwat expanded its portfolio with two major projects. In 2018, the company launched ICONSIAM, a 54-billion-baht development on the banks of the Chao Phraya River, which was marketed as “The Next Global Destination.” This was followed by the opening of Siam Premium Outlets Bangkok in 2020.
Under Chadatip’s leadership, Siam Piwat Group has experienced rapid and continuous growth. The group currently comprises 48 subsidiaries across various business sectors, including shopping centers, office buildings, department stores, convention and exhibition centers, digital platforms integrating offline and online customer experiences, facility management, marketing communications, and retail operations.
Vision and Leadership
editUnder Chadatip’s leadership, Siam Piwat operates with the vision of being “The Visionary Icon,” which focuses on sustainable business growth and creating shared value for all stakeholders, including co-creation partners, suppliers, communities, and society. Under this vision, Siam Piwat aims to contribute to the creative economy, improve the quality of life for Thai people, and enhance Thailand’s reputation globally.
Siam Piwat is also guided by the “Collaborate to Win” vision, which places emphasis on business partnerships with industry experts to foster mutual growth and opportunities. This collaborative approach extends from offline experiences to digital platforms, as exemplified by ONESIAM SuperApp. This digital platform integrates offerings from Siam Piwat’s four shopping centers: Siam Paragon, Siam Center, Siam Discovery, and ICONSIAM and features over 1,000 domestic and international partner brands to deliver what the company describes as “The Universe of Extraordinary Experiences.”
During Chadatip’s tenure, Siam Piwat has adopted what it calls an “Above the Ocean Strategy.” This approach focuses on operating beyond market fluctuations, forging partnerships to minimize competition, and creating a business ecosystem for sustainable success. With this strategy, the company aims to develop new opportunities across various dimensions and foster a sense of pride among all stakeholder segments, including society and the nation.
Awards and Achievements
editChadatip has gained recognition both domestically and internationally. Her notable awards and achievements include:
| 2023 | Outstanding Women Entrepreneur Award on International Women’s Day by the Ministry of Social Development and Human Security |
| 2020 | Award in the category of “Responsible Business Leadership”
from “Asia Responsible Enterprise Awards 2020” |
| 2018 | World Retail Council Hall of Fame
(World Retail Hall of Fame 2019) |
| 2016 | Asian Women Leadership Award 2016
from China Daily Newspaper in collaboration with Asia News Network |
| Selected as one of the 50 Most Influential Businesswomen of Asia for the year 2016 | |
| 2015 | Selected as Entrepreneur of the Year 2015 by Krungthep Turakij Newspaper |
| Selected as one of the “50 Most Influential Businesswomen
of Asia for the year 2015” (Forbes Asia’s Power Businesswomen 2015) by Forbes Asia magazine | |
| 2014 | “Asia Pacific Entrepreneurship Award” in the category of “Woman Entrepreneur of the Year” from Enterprise Asia |
| Selected as one of the “50 Most Influential Businesswomen
of Asia for the year 2014" (Forbes Asia's Power Businesswomen 2014) by Forbes Asia magazine | |
| “NOW Travel Asia Awards 2014”
Asia's Most Influential People in Travel Business Branch – Thailand from Now Travel Asia Magazine | |
| Outstanding Thai Women Award 2014
from the National Council of Women under the Royal Patronage of Her Majesty the Queen | |
| 2014 Outstanding Business & Professional Women Leaders (Central Thailand) from the Federation of Business and Professional Women of Thailand under the Royal Patronage of Her Majesty the Queen | |
| Award of Honor for Discipleship from the Wanglang-Wattana Association | |
| 2011 | “10 Most Influential Women of the Year Awards” - The Trendsetter who Inspires and Transforms Thailand’s Shopping Centers from Praew magazine |
| 2010 | Voted by the readers of Monthly Manager Magazine as “Top 10 Role Model Executives” |
| Honored as a Medal Ambassador of the “Commemorative Medal of the Royal Projects of His Majesty the King,”
organized by the Royal Mint of Finland | |
| Honored as honorary ambassador of “Campaign Against Breast Cancer 2010,” organized by Queen Sirikit Center for Breast Cancer, Chulalongkorn Hospital, Thai Red Cross Society | |
| 2006 | “Preaw Award 2006” in Marketing Business
from Agile Magazine |
| 2005 | “Manager in the Image of Carl F. Bookerer Thailand Award”
from Carl F. Bookerer Thailand |
Education and Personal Life
editChadatip Chutrakul (nickname: Pam) was born and raised in Bangkok, Thailand. She is the daughter of General Chalermchai Charuvastr, the founder of the Tourism Authority of Thailand and Siam Piwat Company Limited (initially named Bangkok Intercontinental Hotels Company Limited), and Dr. Ladda Charuvastr, a dentist. Chadatip has two older brothers, Charnchai Charuvastr and Charlie Charuvastr.
Chadatip earned her bachelor’s degree from the Faculty of Commerce and Accountancy at Chulalongkorn University. Additionally, she received a certificate in Oil & Gas Insurance from the Chartered Insurance Institute in England.
Chadatip is married to Apichart Chutrakul, the founder and CEO of Sansiri Company LImited, a prominent real estate development firm in Thailand. The couple has one daughter.