Damernas Värld (Swedish: Women's World) is a Swedish language monthly fashion and women's magazine published in Stockholm, Sweden. Founded in 1939 it is one of the oldest magazines in the country.

Damernas Värld
Categories
  • Women's magazine
  • Fashion magazine
FrequencyMonthly
PublisherBonnier Tidskrifter
Founded1939
First issue1 November 1939; 85 years ago (1939-11-01)
CompanyBonnier
CountrySweden
Based inStockholm
LanguageSwedish
WebsiteDamernas Värld
ISSN0011-5916
OCLC487380359

History and profile

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The magazine was started with the name Flitiga Händer (Swedish: Busy Hands) in November 1939.[1][2] In 1940 it was renamed as Damernas Värld with the subtitle Flitiga händer.[2][3] In 1944 the subtitle was removed, and it began to appear with the title Damernas Värld.[2] The magazine is part of Bonnier Group and is published on a monthly basis by Bonnier Tidskrifter.[3]

Gunny Widell and Martina Bonnier served as the editor-in-chief of the magazine.[4][3] Its headquarters is in Stockholm.[1] Although the main focus of the magazine is fashion, it also features articles on health and beauty.[1] Since 1982 the magazine offers the Damernas Värld Guldknappen, an annual award targeting Swedish fashion designers.[5]

Damernas Värld celebrated its seventy-fifth anniversary with a cover featuring the editor-in-chief Martina Bonnier in April 2015.[3] The magazine was integrated into the website of the Expressen newspaper along with other Bonnier magazines such as Sköna hem and Allt om Mat in May 2021.[6]

Circulation

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Damernas Värld reached peak levels of circulation during the 1960s and 1970s.[7] The circulation of the magazine was 102,000 copies in 1999.[8] The magazine had a circulation of 87,300 copies in 2010.[9] Its circulation was 85,000 copies in 2013 and 72,300 copies in 2014.[10][11]

See also

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References

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  1. ^ a b c "Damernas Värld". Fashion Model Directory. Retrieved 24 May 2015.
  2. ^ a b c Ulrika Kyaga (2017). Swedish fashion 1930–1960: Rethinking the Swedish textile and clothing industry (PhD thesis). Stockholm University. p. 55. ISBN 978-91-7649-924-5.
  3. ^ a b c d "Happy 75th, Damernas Värld. Sweden's top fashion magazine celebrates a birthday". Bonnier AB. 21 April 2015. Archived from the original on 24 May 2015. Retrieved 24 May 2015.
  4. ^ "Tidningsmakaren Gunny Widell avliden". Svenska Dagbladet (in Swedish). 23 May 2014. Retrieved 14 January 2017.
  5. ^ "Rika is awarded the Damernas Värld Guldknappen". Rika Magazine. Archived from the original on 30 November 2014. Retrieved 24 May 2015.
  6. ^ "Allt om Mat, Sköna hem och Damernas Värld blir en del av Expressens digitala ekosystem". Via TT (in Swedish). 20 May 2021. Retrieved 22 July 2023.
  7. ^ Jukka Törrönen (2014). "Women's Responsibilities, Freedoms, and Pleasures". Feminist Media Studies. 14 (4): 640–662. doi:10.1080/14680777.2013.777354. S2CID 142575009.
  8. ^ Patrik Aspers (2012). Markets in Fashion: A phenomenological approach. London; New York: Routledge. p. 208. ISBN 978-1-134-28080-3.
  9. ^ "Damernas Värld" (PDF). Mercury Publicity. November 2011. Archived from the original (PDF) on 24 May 2015. Retrieved 24 May 2015.
  10. ^ "Damernas Värld". Sveriges Tidskrifter. Archived from the original on 26 March 2015. Retrieved 24 May 2015.
  11. ^ "Filters upplaga rasar". Resume (in Swedish). 20 February 2015. Retrieved 14 September 2016.
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