Apartment 404 (also stylized as Apartment404; Korean아파트404) is a South Korean mystery solving variety show based on real life events that took place in housing apartments across different time periods and locations.[1] The cast members are assigned roles, split into teams, participate in mini games and use their detective skills to solve the cases.[2][3] The show is produced by Jung Chul-min for broadcasting network tvN, who held a successful track record with other programs such as Sixth Sense and Running Man. The first season was aired on Amazon Prime Video from February 23 to April 12, 2024.[4]

Apartment 404
Hangul
아파트404
GenreReality
Variety
Country of originSouth Korea
Original languageKorean
No. of seasons1
No. of episodes8 (list of episodes)
Production
ProducerJung Chul-min
Running time100 minutes
Original release
NetworktvN
ReleaseFebruary 23 (2024-02-23) –
April 12, 2024 (2024-04-12)

Cast

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Cast Member Season 1 Ref.
1 2 3 4 5 6 7 8
Yoo Jae-suk Main [5]
Cha Tae-hyun Main
Lee Jung-ha Main Main
Jennie Kim (Blackpink) Main
Oh Na-ra Main
Yang Se-chan Main
Im Woo-il [ko] Guest
Choi Yeon-jun Guest Guest [6]
Aiki (Hook) [ko] Guest
DickPunks Guest
Jo Se-ho Guest [7]
Kim Si-eun Guest

Reception

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The South Korean audience has voiced criticism regarding the show's lack of "freshness," suggesting it needs better game setups and editing. Despite borrowing elements from popular shows like "Running Man" and "The Sixth Sense," the show hasn't managed to set itself apart effectively. There are doubts about whether the new cast additions, like Cha Tae-hyun, fit well with the rest of the team. It was noted that Yoo Jae-seok's position as a national MC might be at risk due to the show's struggles in viewership, but "considering his track record of improving other programs, he should be given the opportunity to enhance "Apartment 404."[8] However, the show has achieved notable international success, topping the Amazon Prime Video TV Show category in 21 countries and regions, according to Flix Patrol, a global OTT viewing ranking site. It continues to garner attention, with over 20 million views on related content within three days of each episode airing.[9] In terms of total viewership, the show amassed over 110 million views, indicating sustained popularity. Internationally, the show ranked in the top 10 on Amazon Prime Video in various countries and regions. Notably, it received attention at MIPTV, a prominent TV and video program market.[10]

Ratings

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  • Ratings listed below are the individual corner ratings of Apartment 404. (Note: Individual corner ratings do not include commercial time, which regular ratings include.)
  • In the ratings below, the highest rating for the show will be in red and the lowest rating for the show will be in blue.
List of ratings (episode 1–8)
Ep. # Original Airdate AGB Nielsen
(Nationwide)
[11][12]
1 February 23 2.746%
2 March 1 2.124%
3 March 8 1.720%
4 March 15 1.716%
5 March 22 1.469%
6 March 29 1.499%
7 April 5 1.263%
8 April 12 1.349%

References

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  1. ^ Yoo, Ji-hee (March 9, 2024). [왓IS] 제니 앞세웠지만…'아파트404', 결국 시청률 1%대로 하락 [[What IS] Jennie took the lead... 'Apartment 404' eventually falls in viewership rating to around 1%]. Daily Sports (in Korean). Archived from the original on March 11, 2024. Retrieved March 11, 2024.
  2. ^ "Everything we know about 'Apartment 404', starring BLACKPINK's Jennie". NME Networks. February 8, 2024.
  3. ^ "Your First Look at Upcoming Variety Show 'Apartment 404' with Blackpink's Jennie". L'Officiel Singapore. January 25, 2024. Archived from the original on February 25, 2024. Retrieved March 9, 2024.
  4. ^ "Apartment 404". Amazon Prime Video.
  5. ^ "Character introduction". tvN (in Korean). April 14, 2024. Archived from the original on April 9, 2024.
  6. ^ Lee, So-jeong (March 13, 2024). 제니, TXT 연준 만난다…1% 시청률 반등할까 ('아파트404') [Jenny meets TXT Yeonjun... Will the 1% viewer rating rebound? ('Apartment 404')]. Ten Asia (in Korean). Retrieved March 13, 2024.
  7. ^ Shin, Young-eun (April 12, 2024). '아파트404' 제니, 긴생머리 교복 자태…첫사랑 느낌 ['Apartment 404' Jenny, long hair and school uniform... first love feeling]. mk (in Korean). Archived from the original on April 14, 2024. Retrieved April 14, 2024.
  8. ^ Kim, Beom-seok (March 11, 2024). "tvN '아파트404' 부진, 도배 장판은 새로 해줘야 하지 않을까[TV와치]" [tvN's 'Apartment 404' is underperforming, shouldn't the wallpaper and flooring be new? [TV Watch]]. Newsen (in Korean). Archived from the original on March 10, 2024. Retrieved March 11, 2024.
  9. ^ Shine, Young-eun (March 5, 2024). 제니 효과? '아파트404' 글로벌 21개국 톱10 랭크 [Jenny effect? 'Apartment 404' ranks in the top 10 in 21 global countries]. Maeil Business Newspaper (in Korean). Archived from the original on March 11, 2024. Retrieved March 11, 2024 – via Naver.
  10. ^ Choi, Hee-jae (April 13, 2024). '아파트 404', 아마존프라임비디오 TV쇼 부문 톱 10…글로벌 인기 ['Apartment 404' ranks in the top 10 in the Amazon Prime Video TV show category... global popularity]. Edaily [ko]. Retrieved April 18, 2024.
  11. ^ a b "Nielsen Korea Top 10 List for TV Programs". nielsenkorea.
  12. ^
    "Nielsen Ratings on Naver". Naver.
    "Nielsen Ratings on Daum". Daum.
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