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Alida was founded as Vision Critical.[1] in 2000 by Andrew Reid.[2] Between 2020 - 2022 the company released over 200 new enhancements to its Total Experience Management platform.[citation needed]
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| Company type | Private |
|---|---|
| Industry | Market Research |
| Founded | 2000 |
| Headquarters | Toronto, Ontario, Canada |
Area served | Worldwide |
Key people | Efrem Ainsley (CEO), Mary Kay Evans (CMO), Jeff Wasyliw (CFO), Jenna Dorman (CRO), Joe Finneran (Global Head of R&D), Tanya Jarrett (CPO) |
| Products | Research and Insights Platform |
| Website | https://www.alida.com/ |
In 2020, Vision Critical rebranded to Alida.[3]
References
edit- ^ El Akkad, Omar (2013). "Vision Critical Communications Inc". Profit Guide. Archived from the original on 13 June 2013. Retrieved 5 June 2013.
- ^ "How Vision Critical sees the future of brand engagement | Washington Times Communities". 22 December 2013. Archived from the original on 22 December 2013. Retrieved 5 July 2023.
{{cite web}}: CS1 maint: bot: original URL status unknown (link) - ^ "Vancouver-founded Vision Critical sheds name, rebrands as Alida". Business in Vancouver. Retrieved 5 July 2023.