Alamat (Baybayin: ᜀᜎᜋᜆ᜔) (stylized in all caps) is a Filipino boy band formed in 2020 by Viva Artists Agency and Ninuno Media. The group consists of six members: Taneo, Mo, Jao, Tomás, R-Ji and Alas. The members hail from different regions of the Philippines and sing in their own respective languages.[1]

Alamat
Alamat in 2024 (left to right): Tomás, Taneo, Alas, Jao, R-Ji, Mo
Alamat in 2024 (left to right): Tomás, Taneo, Alas, Jao, R-Ji, Mo
Background information
OriginManila, Philippines
Genres
Years active2020 (2020)–present
Labels
Members
  • Tomás
  • R-Ji
  • Taneo
  • Alas
  • Mo
  • Jao
Past members
  • Ambri
  • Kin
  • Valfer
  • Gami

History

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2020-2022: Formation, pre-debut activities, Pasulong

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In May 2020, Viva Records and its subsidiary label, Ninuno Media, held auditions for a new P-Pop boy group.[2][3] According to Jason Paul Laxamana, the group's creative director, proficiency in a Philippine language was a prerequisite in the application process, beyond just talent in singing or dancing. Laxamana stated that his team always envisioned Alamat as a multilingual boy group.[2] Prior to debuting, the group released covers of various songs, including "Tala" (lit.'Star') and "Kilometro" (lit.'Kilometer') by Sarah Geronimo and a multilingual rendition of "Wala Na Bang Pag-Ibig" (lit.'Is There No Love Anymore') by Jaya, sung in each member's native language.[3] The members underwent intensive training for nine months, which encompassed singing, dancing, physical fitness, and personality development, before they officially debuted on February 14, 2021 with the single "Kbye". Their training continued for years, even after their debut.[4]

Alamat debuted with nine members: Taneo from Kalinga, Mo from Zambales, Jao from Pampanga, Kin from Quezon City, R-Ji from Eastern Samar, Valfer from Negros Occidental, Gami from Bohol, Tomas from Albay, and Alas from Davao City.[4] The group distinguished itself as a multilingual and multiethnic boy band that sang in seven Philippine languages: Bikolano, Cebuano, Hiligaynon, Ilocano, Kapampangan, Tagalog, and Waray-Waray.[5][6] A few weeks after "Kbye" was released, Alamat became the second P-Pop group to make it on Billboard's Next Big Sound chart after SB19, debuting at number two. Publications also regarded them as the fastest-rising Filipino act on the chart.[7][8] Shortly after the achievement was reported in the media, Kin officially left Alamat.[9]

The group released two more multilingual singles in 2021, "Kasmala" and "Porque" (lit.'Why'). The latter is a cover of a song by the band UNiCA, formerly known as Maldita. Unlike "Kbye" and "Kasmala", the lyrics of "Porque" were in Tagalog and Chavacano, a Spanish-based creole language spoken in Zamboanga City.[10] On February 14, 2022, the group's first anniversary, Alamat released the uplifting single "ABKD", which featured lyrics in Sambal, in addition to the group's usual Bikolano, Cebuano, Hiligaynon, Ilocano, Kapampangan, Tagalog, and Waray-Waray. Its music video premiered on February 22 and starred the Aeta actress Shella Mae Romualdo, alongside Aeta dancers.[11][12] Valfer and Gami officially left the group shortly afterwards.[9] On October 28, Alamat released their first extended play, Pasulong (lit.'Forward'). The mini-album was released along with the single "Aswang" on all digital streaming platforms.[13]

 
Filipino boy band Alamat baking in Pops Fernandez's vlog, 2024

2023-present: Isapuso, solo concerts

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On June 14, 2023, Alamat released the first single from their then-upcoming album Isapuso, "Day and Night". The song used a mix of Cebuano, English, and Tagalog, and was co-written by Therese Villarante-Langit, a famed Vispop songwriter.[14][15] On November 3, Alamat released another single from the album, "Dagundong" (lit.'Rumbling'). The following day, on November 4, the group released their first full-length album, Isapuso.[16]

Artistry

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Alamat's music blends indigenous instruments such as kudyapi and kulintang with modern sounds.[17] Their choreography is also influenced by traditional dances, such as the Maranao dance singkil that inspired "Maharani".[18][19][20]

The group's outfits typically blend modern fashion with traditional elements from the many cultures of the Philippines.[17][18][21]

The members have written and produced many of their songs, including their debut single "Kbye". Mo has said that the song was the result of a "random and unplanned" jam session.[17][19]

Philanthropy

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The music video for the Alamat song "ABKD" condemned colorism and discrimination against the Aeta people, one of the Philippines' Indigenous groups. The video starred the young Aeta actress Shella Mae Romualdo and featured Aeta dancers.[11][12] In 2024, Alamat performed at the University of the Philippines' annual advocacy-focused fair. They performed on Tuesday and Saturday during the week-long fair, with advocacies on those days focusing on free education and Indigenous rights respectively.[22]

Jao has stated that Alamat aims to promote the Philippines' cultural diversity and multilingualism.[21] They have also expressed support for the LGBTQ community.[17]

Other ventures

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In October 2024, all of the Alamat members walked the runway at BYS Fashion Week 2024. They modeled upcycled pieces by Russell Villafuerte.[23] They also modeled Charlotte Folk's new streetwear offerings alongside Karina Bautista.[24]

Members

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Current

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  • Tomás - main vocalist, lead dancer & center
  • R-Ji - lead vocalist
  • Taneo - leader, main dancer, sub-vocalist & sub-rapper
  • Alas - main rapper
  • Mo - main vocalist & lead rapper
  • Jao - main dancer, sub-vocalist, & main rapper

Former

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  • Ambri (2020)
  • Kin (2021)
  • Valfer (2021–2022)
  • Gami (2021–2022)

Discography

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Extended plays

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List of extended plays with selected details
Title Album Details
Pasulong
  • Released: October 28, 2022 (PH)
  • Label: Viva Records
  • Format: CD, digital download, streaming
Track listing
  • 1. "Aswang"
  • 2. "Maharani"
  • 3. "ILY ILY"
  • 4. "Gayuma"
  • 5. "Say U Love Me"
  • 6. "Hala"
Isapuso
  • Released: November 3, 2023 (PH)
  • Label: Viva Records
  • Format: CD, digital download, streaming

Singles

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List of singles, showing year released, selected chart positions, and associated albums
Title Year Peak chart positions Album
PHL
[25]
"Kbye" 2021 Non-album singles
"Kasmala"
"Porque"
"ABKD" 2022
"Sa Panaginip Na Lang"
"Say U Love Me" Pasulong
"Ily Ily"
(with Lyca Gairanod)
"Aswang"
"Hala"
"Maharani" 2023 80
"Gayuma"
"Day & Night" Isapuso
"Walang Hanggan"
"Dagundong"
"Dayang" 2024
"Hiraya" Non-album singles
Soundtrack appearance
"Sandigan" 2021 Anitu OST
Collaboration
"Tibay 'Yan"
(with Iñigo Pascual)
2021 Coke Studio (Season 4)
"Gupit"
(The Juans featuring Alamat)
2024 Non-album single

Filmography

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Music videos

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Year Title Director(s) Length Ref.
2021 "kbye" 3:39 [26]
"Sandigan" (Lyric Visualizer) 2:46 [27]
"kasmala" Jason Paul Laxamana 3:17 [28]
"Tibay 'Yan" (w/ Iñigo Pascual) 5:44 [29]
"porque" Jason Paul Laxamana 4:58 [30]
2022 "ABKD" Jason Paul Laxamana 3:24 [31]
"Sa Panaginip Na Lang" Jed Regala 4:46 [32]
"Say U Love Me" Jason Paul Laxamana 4:39 [33]
"Ily Ily" (ft. Lyca Gairanod) Jason Paul Laxamana 4:49 [34]
"Aswang" Joey De Guzman 3:53 [35]
2023 "Maharani" (with Jhoanna of Bini) Jason Paul Laxamana 4:42 [36]
"Gayuma" Judd Figuerres 4:43 [37]
"Day and Night" (with Jane de Leon) Joey De Guzman 3:42 [38]
2024 "Dayang" (with Kyosu Guinto and Jaja Disuanco of It's Showtime fame) Kerbs Balagtas 4:57 [39]

Television shows

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Year Month/Date Program Network Ref.
2021 July 18 All-Out Sundays GMA
August 5 Lunch Out Loud TV5
2022 March 13 ASAP Kapamilya Channel/A2Z
April 10
July 13 Frontline sa Umaga TV5
August 6 Newsroom CNN Philippines
August 16 Family Feud GMA
2023 May 10 TiktoClock GMA [40][41]
June 26 It's Showtime Kapamilya Channel/A2Z/TV5 [42]
2024 April 1 Kapamilya Channel/A2Z/GTV [43]
April 4 Eat Bulaga! TV5/RPTV [44]

Concerts

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Standalone Concert
Event Name Dates Venue Location Ref.
Dagundong: Alamat First Solo Concert December 1, 2023 New Frontier Theater Quezon City [45]
International Concerts
Event Name Dates Venue Location Ref.
Winter Carnival 2023 December 23, 2023 P7 Arena, Media One Hotel, Dubai Dubai [46]
Concert Participation
Event Name Dates Venue Location Ref.
G Music Fest 2021 September 25–26, 2021 Remote Location
UP Fair: Awit Mo'y Paglaya November 12, 2021 UP Diliman Quezon City
ARRIVAL: The Next Chapter of OPM November 27, 2021 Remote Location
Padayon: Online Concert for Typhoon Odette March 25–26, 2022 Remote Location
2022 PPOPCON April 10, 2022 Araneta Coliseum Quezon City [47]
Tugatog: Filipino Music Festival July 15, 2022 Mall of Asia Arena Pasay [48]
2023 PPOPCON July 16, 2023 Araneta Coliseum Quezon City [49]
2023 FIBA Basketball World Cup opening ceremony August 25, 2023 Philippine Arena Bocaue [50]
ILYSM… A Valentine Harana Concert February 13, 2024 Araneta Coliseum Quezon City [51]

Awards and recognitions

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Year Award(s) Category Nominated Work Result Refs.
2021 VP Choice Awards 2021 Group Performer of the Year Alamat Nominated [52]
RAWR Awards Favorite Group Nominated [53]
6th PPOP Awards PPOP Music Video of the Year "kasmala" Won
2022 NYLON Manila Big, Bold, Brave Awards Favorite P-Pop Group Alamat Nominated [54]
7th PPOP Awards PPOP Boy Group of the Year Nominated [55]
Pop Song of the Year for Cultural Relevance "ABKD" Won
TikTok Awards Philippines PPOP Group of the Year Alamat Nominated [56]
27th Asian Television Awards Best Music Video "Tibay 'Yan" Won [57]
2023 VP Choice Awards 2023 Group Performer of the Year Alamat Nominated [58]
NYLON Manila Big, Bold, Brave Awards Favorite P-Pop Group Alamat Nominated [59]
36th Awit Awards Best R&B Recording "Maharani" Won [60]
Album of the Year "Pasulong" Nominated [61]
Dabeme Music Awards Album of the Year "Pasulong" Won [62]
49th Metro Manila Film Festival Best Original Theme Song "Dagundong"
(from Penduko)
Nominated [63]
8th PPOP Awards Philippine Pop Boy Group of the Year Alamat Won [64]
Philippine Pop ICON Group Of The Year (Special Award) Alamat Won
Philippine Pop Top Male Vocalist of the Year Mo Won
Philippine Pop Top Male Rapper of the Year Alas Won
Philippine Pop Top Male Visual of the Year Tomas Won
Philippine Pop Top Male Dancer of the Year Jao Won
2024
5th VP Choice Awards Group Performer of the Year Alamat Nominated [65]
P-Pop Song of the Year "Dagundong" Nominated
Music Video of the Year "Dagundong" Nominated
Philippines Pageant Evaluation & Awards Best Guest Performer Alamat Won [66]
15th PMPC Star Awards for Music Pop Album of the Year "Pasulong" Nominated [67]
Awit Awards Best Dance/Electronic Recording "Day and Night" Nominated [68]
Myx Music Awards Mellow Video of the Year "Walang Hanggan" Nominated [69]

References

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