Yomi Denzel Nicolas Olaniyi (born 1 August 1996), is a Swiss entrepreneur and YouTuber specialist in e-commerce.

Yomi Denzel
Portrait of Yomi Denzel
Yomi Denzel in December 2021.
Born
Yomi Denzel Nicolas Olaniyi[1]

(1996-08-01) 1 August 1996 (age 28)
Lausanne, Switzerland
Education
OccupationEntrepreneur
Years active2017–present
Height196 cm (6 ft 5 in)
Partners
  • Vanessa Mukendi (2016–2020)[2]
  • Anaelle Charvier (2020–2022; 2023–present)[3]
FamilyKaanu Olaniyi (Brother)
YouTube information
Channel
Genreonline business
Subscribers1,2M[4]
(July 07, 2024)
Total views225 000 000[4]
(july 07, 2024)
100,000 subscribers2019
1,000,000 subscribers2023

Last updated: February 6, 2023
Websitewww.yomidenzel.com

He built a fortune with e-commerce and online training business and increased his notoriety by running contests on Instagram designed to win prestigious prizes.

Early life, education and beginnings

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Yomi Denzel Olaniyi was born in Lausanne, Switzerland, into a family of modest means. His father was an undocumented immigrant from Nigeria; his mother, who had no formal education, worked in human resources in a large company. He is the brother of former basketball player Kaanu Olaniyi. During his youth, Olaniyi was an amateur football player.[5]

In 2010, at the age of 14, he launched his YouTube channel with gaming content.

He reached the rank of sergeant in the army.[5] He studied at HEC Lausanne[6] and completed a semester at Harvard University.[7][8]

Career

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In 2017, at the age of 21 and during his studies at HEC Lausanne, he created an online marketing agency and became a millionaire from online commerce during the next year.[9][10][11]

In 2019, 1000 people came for one of its conference in Geneva, and he gathered a community of 190 000 follower on Youtube.[12] At the age of 22, he is considered as "the main figure in e-commerce 4.0 in French-speaking world" by the Swiss journal Le Temps.[6][10][13]

In September 2020, he ran a contest on Instagram, with prestigious prizes. Several celebrities such as the French footballer Dimitri Payet shared the publication and more than a million people answered on the Instagram publication.[14] one year after, he launched a similar competition with bigger prizes. Participant could earn a Tesla car or a Channel Bag by following its account and commenting its post. The lottery was advertised in Paris Métro and on the French TV channel M6 and TF1.[15] By the end of 2021, Yomi Denzel acquired 486.000 follower on Youtube.[16]

In 2021, he founded a company named Minea, proposing SaaS aiming at analyzing data for e-commerce. In 2022 he also runs the online training company Mindeo and holds 550 000 followers on Youtube.[17][18][19]

Awards and nominations

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Organization Year Category Nominated work Result Ref.
Bilan 2022 Entrepreneurs in French-speaking Switzerland under the age of 40 Himself Won [17]

Philanthropy

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In 2022, the entrepreneur created a foundation providing free education for the development of Nigerian Youths. The foundation offers 6 months of practical training on Python Programming, Data Analytics, Machine learning and Blockchain development in Lagos. The first promotion graduated in April 2024.[20][21]

References

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  1. ^ "Yomi Denzel Nicolas Olaniyi, Freienbach". business-monitor.ch. Retrieved 2024-03-28.
  2. ^ Yomi Denzel : son parcours inspirant peut réveiller votre âme de millionnaire, retrieved 2023-08-25
  3. ^ 24h dans Ma Vie d'Entrepreneur Millionnaire (Sans Filtre), retrieved 2023-08-25
  4. ^ a b "About Yomi Denzel". YouTube.
  5. ^ a b Mise au point - Dropshipping : comment un jeune vaudois dit avoir fait fortune en seulement un an - Play RTS (in French), retrieved 2022-07-08
  6. ^ a b "Derrière les dollars de l'e-commerce - Le Temps" (in French). 2019-05-07. ISSN 1423-3967. Retrieved 2024-04-13.
  7. ^ "Les fausses promesses de l'e-commerce". 24 heures (in French). ISSN 1424-4039. Retrieved 2022-01-21.
  8. ^ "Rencontre avec Yomi Denzel, étudiant HEC au parcours hors-norme". HEConomist (in French). 2019-03-21. Retrieved 2022-01-21.
  9. ^ "Un concours alléchant, mais soyez prudents : Qui veut gagner des millions avec Dimitri Payet ?". Imaz Press Réunion : l'actualité de la Réunion en photos (in French). 2020-09-17. Retrieved 2022-01-21.
  10. ^ a b "Comment le dropshipping permet de devenir millionnaire à 20 ans". rts.ch (in French). 2019-04-14. Retrieved 2022-01-21.
  11. ^ "Yomi Denzel ou comment faire fortune avec le dropshipping ?" (in French). 2021-09-23. Retrieved 2022-01-21.
  12. ^ "Yomi Denzel, l'entreprenariat 2.0". Le Figaro (in French). 2019-03-12. Retrieved 2024-10-28.
  13. ^ France, Medias (2019-03-01). "Yomi Denzel - D'étudiant fauché à millionnaire en 1 an". Forbes France (in French). Retrieved 2024-10-28.
  14. ^ "Qui est Yomi Denzel, le jeune étudiant multimillionnaire ?". Tribunal Du Net (in French). 2021-04-19. Retrieved 2022-01-21.
  15. ^ Gayte, Aurore (2021-09-23). "" Gagne une Tesla " : le " plus gros concours d'Instagram " de Yomi Denzel est-il légal ?". Numerama (in French). Retrieved 2024-10-28.
  16. ^ "Cette loterie sur Instagram fait parler d'elle mais pas que pour les bonnes raisons". Le HuffPost (in French). 2021-09-23. Retrieved 2022-01-21.
  17. ^ a b Bilan. "Les entrepreneurs romands de moins de 40 ans". bilan.ch (in French). Retrieved 2022-07-08.
  18. ^ "Mindeo : photos, vidéos, recrutement". www.welcometothejungle.com (in French). Retrieved 2022-07-08.
  19. ^ Bilan. "Les entrepreneurs romands de moins de 40 ans". bilan.ch (in French). Retrieved 2024-04-17.
  20. ^ Peter (2024-04-09). "Yomi Denzel Foundation Graduation ceremony of six months of free intensive practical training held in Lagos". Champion Newspapers LTD. Retrieved 2024-04-22.
  21. ^ "Mindeo : L'université 2.0 | À propos". www.mindeo.com. Retrieved 2024-04-26.
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