WOWC

WOWC
Morrison, Tennessee;
Broadcast area	McMinnville-Manchester
Frequency	105.3 MHz
Branding	WOW Country
Programming
Format	Country
Ownership
Owner	Peg Broadcasting
History
Former call signs	WSMT-FM (1979–2000); WRKK-FM (2000–2008)
Technical information
Licensing authority	FCC
Facility ID	3337
Class	A
ERP	6,000 watts
HAAT	74 meters (243 feet)
Transmitter coordinates	35°37′27.00″N 85°53′37.00″W / 35.6241667°N 85.8936111°W
Links
Public license information	Public file; LMS;
Website	Official website

35°37′27.00″N 85°53′37.00″W / 35.6241667°N 85.8936111°W / 35.6241667; -85.8936111

WOWC (105.3 FM, "WOW Country") is a radio station licensed to serve Morrison, Tennessee. The station is owned by Peg Broadcasting, LLC. It airs a country music format.^[3]

The station was assigned the WOWC call letters by the Federal Communications Commission on June 30, 2008.^[1]

Ownership

In March 2008, Peg Broadcasting Crossville LLC (Jeffrey Shaw, president) reached an agreement to purchase WRKK-FM from Clear Channel (John Hogan, CEO/radio) as part of a six station package.^[4] The terms of the deal were undisclosed.

Station history

From 2000 to 2008, the station was granted the call letters WRKK-FM, selected to better match the rock music format. Until the June 2008 format flip to country music and call letter change to WOWC, WRKK-FM was branded on air as "The Rock Dog".