WGUF (98.9 FM) is a commercial radio station licensed to Marco, Florida, and broadcasting to the Naples area of Southwest Florida. It airs a talk radio format and is owned by Renda Media, with studios on Race Track Road in Bonita Springs. The station is known as Naples' FM Talk.

WGUF
Broadcast areaNaples and Southwest Florida
Frequency98.9 MHz
BrandingNaples' FM Talk
Programming
FormatTalk Radio
NetworkTownhall News
AffiliationsCompass Media Networks
Salem Radio Network
Westwood One
Ownership
Owner
WJGO, WSGL, WWGR
History
First air date
1990; 34 years ago (1990)
Call sign meaning
Gulf Coast
Technical information[1]
Licensing authority
FCC
Facility ID28903
ClassA
ERP6,000 watts
HAAT100 meters (330 ft)
Transmitter coordinates
26°3′10.00″N 81°42′11.00″W / 26.0527778°N 81.7030556°W / 26.0527778; -81.7030556
Links
Public license information
WebcastListen Live
Websitewguf989.com

WGUF is a Class A FM station. It has an effective radiated power (ERP) of 6,000 watts. The transmitter is off the Tamiami Trail (U.S. Route 41) near Auto Village Road in Lely Resort, Florida.[2]

Programming

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Weekdays begin with a local news and information show hosted by Dave Elliott. The rest of the weekday schedule largely comes from nationally syndicated conservative talk shows: Mike Gallagher, Dennis Prager, Ben Shapiro, Michael Knowles, Joe Pags, Rich Valdés, Red Eye Radio and This Morning, America's First News with Gordon Deal.

Weekends feature shows on money, health and real estate, some of which are paid brokered programming. It also carries the home improvement show, The Money Pit plus repeats of weekday programs. Most hours begin with an update from Townhall News.

History

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WGUF first signed on the air in 1990; 34 years ago (1990).[3] It was originally on 92.7 MHz, moving to its current dial position a few years later. It was owned by Rowland Gulf Broadcasting, Inc., with Marshall Rowland Sr. as the president and Stephen Rowland as the general manager. The format was easy listening music. WGUF was an affiliate of the ABC Entertainment Network.

In 1997, it was acquired by Renda Broadcasting in a $2 million deal.[4] Renda later switched the station to a conservative talk format.

References

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  1. ^ "Facility Technical Data for WGUF". Licensing and Management System. Federal Communications Commission.
  2. ^ Radio-Locator.com/WGUF
  3. ^ Information from Broadcasting Yearbook 1993 page B-76
  4. ^ Broadcasting Yearbook 2010 page D-142
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