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VTV is a private digital terrestrial television network in Indonesia owned by Visi Media Asia (VIVA). It was previously known as sportOne and rebranded to VTV on January 9, 2023 by Visi Media Asia (VIVA), a unit of the Bakrie Group.[1][2][3][4][5]
 | |
| Type | Television network |
|---|---|
| Country | Indonesia |
| Headquarters | Wisma Bakrie 1 Lt. 2, Jl. H.R. Rasuna Said, Karet Kuningan, Setiabudi, South Jakarta |
| Programming | |
| Language(s) | Indonesian |
| Picture format | 1080i HDTV 16:9 |
| Ownership | |
| Owner | Visi Media Asia |
| Parent | Bakrie Group |
| Sister channels | |
| History | |
| Founded | 2013 |
| Launched | 1 July 2013 (test broadcast as sportOne) 9 January 2023 (official broadcast as VTV) |
| Former names | sportOne (2013-2023) |
History
editVTV, a name that has become increasingly familiar in Indonesian households, represents a significant evolution for Visi Media Asia (VIVA). Initially launched as sportOne in 2013, the channel carved a niche for itself in the sports broadcasting landscape. However, a strategic shift in 2023 saw it rebrand as VTV, aiming to broaden its appeal to a wider audience. This transformation marked a bold move for the channel, positioning it as a family-oriented network offering a diverse range of entertainment content.
Legacy
editBefore delving into the present, it's essential to acknowledge the channel's roots. sportOne was a pioneer in its field, bringing live sports action to millions of Indonesian viewers. From football and basketball to badminton and motorsports, the channel catered to the passionate sports fan. It forged partnerships with major sporting events and leagues, ensuring exclusive coverage that kept audiences engaged. While sportOne undoubtedly enjoyed success, the decision to expand its horizons came with careful consideration. The media landscape was evolving rapidly, and Visi Media Asia recognized the potential to capture a larger audience by diversifying its programming. The VTV Transformation The rebranding to VTV signified a departure from the channel's sports-centric focus. The new identity aimed to encompass a broader spectrum of entertainment, appealing to families of all ages. This strategic shift involved a complete overhaul of the channel's programming, introducing a mix of drama series, reality shows, game shows, and children's programs. VTV's programming strategy is built on the pillars of entertainment, information, and education. The channel strives to deliver content that is both engaging and enriching, catering to the diverse tastes of its viewers. By focusing on family-friendly programming, VTV has positioned itself as a safe and enjoyable viewing option for households across Indonesia. Building a Strong Brand Identity To establish a strong brand identity, VTV has adopted a vibrant and colorful visual aesthetic. The channel's on-air look and feel reflect its commitment to providing a fun and uplifting viewing experience. Coupled with catchy jingles and engaging promotional campaigns, VTV has successfully created a distinct brand image that resonates with its target audience. Challenges and Opportunities The transition from a sports channel to a family-oriented network is not without its challenges. Building a loyal following in a competitive television landscape requires consistent delivery of high-quality content. VTV must strike a delicate balance between maintaining its sports heritage while attracting new viewers with its expanded programming. However, the opportunities are equally significant. The family entertainment segment in Indonesia is vast, and there is a growing demand for wholesome and engaging content. By capitalizing on this trend, VTV has the potential to become a leading player in the Indonesian television industry.
References
edit- ^ Harnoko, Rizqi Arie (2022-12-26). "SportOne Dikabarkan Akan Segera Rebranding Jadi VTV Mulai 2023, Meski Sempat 'Mangkrak' Hampir Satu Dekade - Kabar Rakyat". www.kabarrakyat.id (in Indonesian). Retrieved 2022-12-29.
- ^ Harnoko, Rizqi Arie. "UPDATE TV Digital 20 Oktober 2022: NET TV dan SportOne Hadir di MUX VIVA Group 23 UHF Surabaya dan Sekitarnya - Kabar Besuki". kabarbesuki.pikiran-rakyat.com (in Indonesian). Retrieved 2022-12-27.
- ^ "Komisi Penyiaran Indonesia Daerah (KPID) Bali" (in Indonesian). Retrieved 2022-12-27.
- ^ "VIVA Bangun TV Olahraga Rp290 Miliar". www.viva.co.id (in Indonesian). PT VIVA MEDIA BARU- VIVA. 2011-11-11. Retrieved 2022-12-27.
- ^ Antique (2012-03-20). "Akhir Tahun, Sport One VIVA Tayang". www.viva.co.id (in Indonesian). PT VIVA MEDIA BARU- VIVA. Retrieved 2022-12-27.
External links
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