Retro Sweet

Retro Sweet is a term used to describe sugar confectionary and chocolate confectionery product or manufactured products that is imitative of a style or familiar brand from the recent past[1]. This term has identified researched connotations associated with it, ... in that it evokes feelings of nostalgia....

Retro Branding

Consumption of the past has become a common experience and popular business practice, often referred to as retro branding[1].


References

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  1. ^ a b Hallegatte, Damien (Winter 2014). "Retrobranding: Selling the Past". AMA Winter Educators: 11–17 – via Science Direct.
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