Michael T. Goodrich is a nineteen year old CEO from Atlanta, Georgia. Goodrich attended etowah high school, then moving on to Chattahoochee Technical College. The young entrepreneur has dabbled into many endeavors, with hockey and stocks being most notable. He founded and owns Next Level Advice (partnered with close family member Tyler Riendeau), along with a training program. Next Level Advice was founded in 2020 with their popularity growing, due to working with well known athletes.