Trend, (stylized in all lowercase) is an Austrian weekly business magazine headquartered in Vienna. Founded in 1969 the magazine is one of the oldest publications in its category in the country.
| Categories | Business magazine |
|---|---|
| Frequency |
|
| Publisher | Verlagsgruppe NEWS |
| Founded | 1969 |
| Company | Verlagsgruppe NEWS |
| Country | Austria |
| Based in | Vienna |
| Language | German |
| Website | trend |
History and profile
editTrend, based in Vienna, was established in 1969 by Oscar Bronner,[1][2][3] being the first independent business magazine in Austria.[4]
In 1974 Trend was sold to the Verlagsgruppe NEWS.[3][5] The magazine was published monthly[6][7] with a size of 210 x 280 mm.[5] It targets senior executives, entrepreneurs and decision-makers[5] as well as Austria's intelligentsia.[4] It is among the pioneers of investigative journalism in the country[4] and publishes a list of Best Workplaces in Austria.[8]
Trend merged with its sister magazine Format, another business magazine, in December 2015.[9] At the same time its frequency was switched to weekly from 22 January 2016.[9]
Circulation
editIn the mid-1980s Trend had a circulation of 72,000 copies.[10] The monthly sold 68,000 copies in 2003.[6] Its circulation was 50,000 copies in 2007.[11] The circulation of the magazine was 60,067 copies in 2010.[5][12] It decreased to 47,248 copies during the first half of 2013.[13]
See also
editReferences
edit- ^ "profil". Euro Topics. Archived from the original on 15 October 2013. Retrieved 7 October 2013.
- ^ "Despite Everything: The Oscar Bronner Story". Deutsches Haus. Retrieved 15 October 2013.
- ^ a b "Oscar Bronner, "Standard"-Gründer, im Porträt". Kleine Zeitung. 13 January 2013. Retrieved 15 October 2013.
- ^ a b c Charlotte Natmeßnig (2006). "Business Press in Austria" (Conference Paper). Helsinki.fi. Retrieved 12 December 2014.
- ^ a b c d "Trend – Austria's monthly Business Magazine" (PDF). Bleispa. Archived from the original (PDF) on 19 August 2014. Retrieved 15 October 2013.
- ^ a b "Media Markets: Austria Country Overview". Russian Telecom. August 2004. Retrieved 1 January 2015.
- ^ Eric Solsten, ed. (1994). Austria: A Country Study. Washington: GPO for the Library of Congress. ISBN 9780875117409.
- ^ Charles J. Fombrun (2007). "List of Lists: A Compilation of International Corporate Reputation Ratings". Corporate Reputation Review. 10 (2): 144–153. doi:10.1057/palgrave.crr.1550047.
- ^ a b "Business magazines Format and Trend will merge to form one title: Trend". Publicitas. 26 November 2015. Retrieved 10 October 2016.
- ^ Dick Hendrikse (March 1986). "It Pays to Regionalize". Folio: The Magazine for Magazine Management.
- ^ Anne Austin; et al. (2008). "Western Europe Market & Media Fact" (PDF). ZenithOptimedia. Retrieved 8 April 2015.
- ^ "Western Europe Media Facts. 2011 Edition" (PDF). ZenithOptimedia. Retrieved 6 March 2016.
- ^ "List of represented titles. Magazines" (PDF). Publicitas International AG. Archived from the original (PDF) on 30 October 2014. Retrieved 29 October 2014.