Richard Todd Davis, also known as Todd Davis,[1] is the cofounder of LifeLock, an American identity theft protection company based in Tempe, Arizona,[2][3] that became a subsidiary of Symantec in 2019.[4]
Todd Davis | |
|---|---|
| Born | Richard Todd Davis 1968 (age 55–56) |
| Nationality | American |
| Alma mater | Baylor University |
| Occupation(s) | Cofounder, chairman, and CEO |
| Known for | LifeLock |
Education
editDavis received his Bachelor of Business Administration in entrepreneurship and management from Baylor University in 1990.[5][4]
Career
editAfter graduating from Baylor, Davis served on executive management teams of several technology startups. He joined Dell in 1992, where he signed clients such as 3M.[6] Davis became a member of the President's Elite Circle and received the Dell Vision Award while with the company.[7] In 2002 Davis started his own business, Marketing Champions, where he served as CEO and worked with teams from NASCAR and the Indy Racing League (now known as the IndyCar Series).[4][8][9]
In 2005 Davis and Robert Maynard Jr. cofounded LifeLock,[10] a personal fraud protection company.[11] Davis served as CEO of LifeLock since its founding. As part of a marketing campaign to promote his company's credit monitoring services, Davis posted his social security number[12] (457-55-5462) on billboards and commercials. As a result, he was a victim of at least 13 cases of identity theft between 2007 and 2008, belying LifeLock's claims that its services protect consumers against identity theft and fraud.[13] The Federal Trade Commission imposed a $12 million penalty on the company for deceptive advertising, likening Davis and LifeLock marketers to "con artists."[14]
In 2010 the company ranked eighth on Inc.'s 500 list.[15] In 2012 Davis took the company public. By 2014 LifeLock had over 3 million subscribers and 700 employees.[16]
In January 2016 Davis resigned as CEO of LifeLock; he became executive vice chairman of the Board of Directors on March 1, 2016. LifeLock became NortonLifeLock in February 2017.[17]
Other activities
editDavis is a regular speaker at conferences and other events. In April 2013 he was a speaker at the Startup America Summit in Phoenix, Arizona,[18] the Silicon Desert December Meetup, and the company also presented a free Identity Theft Summit for local law enforcement officials in Arizona.[19] Davis presented at the 2014 South by Southwest Online Privacy: Nuclear Meltdown or NextGen Fuel discussions.[5] He was selected to speak at the 2014 Global Ethics Summit,[20] and participated in the 2014 Inside the Reporter's Notebook event for the Phoenix Business Journal.[16]
Davis has contributed to Forbes and HuffPost (formerly The Huffington Post) with identity theft protection advice for individuals.[21][22]
Philanthropy
editDavis, through LifeLock, contributes to Conquer Paralysis Now and serves on the board of directors.[6] The foundation, founded in 2001, works to find a cure for paralysis.[23] He is an honorary advisor of the National Organization for Victim Assistance as well as an honorary board member for BioAccel. He is also on the board of directors for the Boys & Girls Club of Greater Phoenix.[24][25][26]
Recognition
editDavis won the Ernst & Young Entrepreneur of the Year for Top Emerging Company for Orange County and Desert Cities in 2009.[27] He was also awarded CRM Magazine's Service Elite Award, the Arizona Business Leadership Association's Leadership Award, and listed in Arizona Business Journal's 25 Most Admired CEOs in 2009.[7][26]
See also
editReferences
edit- ^ Class Action Alleges Deceptive Marketing by Lifelock
- ^ Fraud-prevention pitchman becomes ID theft victim
- ^ Interview with Todd Davis, CEO of LifeLock
- ^ a b c "Lifelock Inc". Bloomberg. Retrieved March 26, 2015.
- ^ a b "Online Privacy: Nuclear Meltdown or NextGen Fuel?". SXSW. 2014. Retrieved March 26, 2015.
- ^ a b Larry Greenemeier (January 19, 2007). "High Five: Meet Todd Davis, CEO Of LifeLock". Information Week. Retrieved March 26, 2015.
- ^ a b "LifeLock's Todd Davis: Building an Award-Winning Identity Theft Protection Company". Corporate Review. October 16, 2013. Retrieved March 26, 2015.
- ^ "How to Proactively Prevent Identity Theft". Internet ScamBusters. March 2007. Retrieved March 26, 2015.
- ^ David Swartz (2013). "2013 Value Investing Challenge Finalist" (PDF). Value Investing Challenge. Retrieved March 26, 2015.
- ^ "LifeLock Management". LifeLock. Retrieved March 26, 2015.
- ^ Fraud-prevention pitchman becomes ID theft victim
- ^ "Column: Identity-protection firm LifeLock is still in trouble with the FTC — but for what?". Los Angeles Times. 2015-11-10. Retrieved 2022-01-15.
- ^ Zetter, Kim. "LifeLock CEO's Identity Stolen 13 Times". Wired. ISSN 1059-1028. Retrieved 2024-01-30.
- ^ Zetter, Kim. "Lifelock Dinged $12 Million for Deceptive Business Practices". Wired. ISSN 1059-1028. Retrieved 2022-01-19.
- ^ Patrick O'Grady (August 24, 2015). "LifeLock tops among AZ firms on Inc. 500". Phoenix Business Journal. Retrieved March 26, 2015.
- ^ a b Ilana Lowery (February 20, 2015). "LifeLock CEO shares more than SSN in first 'Reporter's Notebook' event". Phoenix Business Journal. Retrieved March 26, 2015.
- ^ "Symantec Closes LifeLock Acquisition, Boosts Digital Safety". Nasdaq. 2017-02-14. Retrieved 2018-03-27.
- ^ "Startup America Summit Speakers". Startup America Summit. 2013. Retrieved March 26, 2015.
- ^ "LifeLock Presents Free Identity Theft Summit to Bring Together Law Enforcement Officials in Arizona". CNBC. January 31, 2013. Archived from the original on April 2, 2015. Retrieved March 26, 2015.
- ^ "Global Ethics Summit". Ethisphere. 2014. Retrieved March 26, 2015.
- ^ "How to prevent identity theft". Forbes. March 14, 2007. Retrieved March 26, 2015.
- ^ "Cybersecurity: How To Protect Your Company From A Data Hack". Huffington Post. June 10, 2011. Retrieved March 26, 2015.
- ^ "Sam Schmidt Paralysis Foundation". National Spinal Cord Injury Association. Retrieved March 26, 2015.
- ^ "Honorary Advisory Board of Directors". National Organization for Victim Assistance. Retrieved March 26, 2015.
- ^ "Board of Directors". Bioaccel. Retrieved March 26, 2015.
- ^ a b Patrick O'Grady (February 17, 2015). "Executive profile: Todd Davis of LifeLock". Phoenix Business Journal. Retrieved March 26, 2015.
- ^ "Ernst & Young Entrepreneur of the Year 2009 Awards". Ernst & Young. Retrieved March 26, 2015.