The Perfume Shop is a United Kingdom perfume retailer founded in 1992 and owned by A.S. Watson (Health & Beauty UK) Ltd, which is part of the A.S. Watson Group. The A.S. Watson Group acquired The Perfume Shop in 2005. The company is based in High Wycombe, Buckinghamshire, with a distribution centre in Dunstable. It is the second largest fragrance retailer in the UK.[2]
 | |
| Company type | Subsidiary |
|---|---|
| The Perfume Shop | |
| Industry | Retail |
| Founded | 1992 |
| Headquarters | |
Number of locations | 269 (2016) |
Area served | UK & Ireland |
Key people |
|
| Products | Perfume, Aftershave, Fragrance |
| Owner | A.S. Watson Group |
Number of employees | 1400 (2010)[1] |
| Parent | CK Hutchison Holdings |
| Website | http://www.theperfumeshop.com/ |
History
editThe Perfume Shop started in 1992. When bought by Merchant Retail Group plc in 1991, it was originally called EauZone. Eauzone had six stores but three were closed down immediately, with only Guildford, Portsmouth and Basingstoke being retained. That year, The Perfume Shop also opened in Meadowhall, Sheffield and The Glades Shopping Centre, Bromley (now Intu). Typically, The Perfume Shop trades from smaller shops than many other retailers and they averaged 400 square feet. Half of their sales came in the six weeks before Christmas. It became a classic brick and mortar operation with both high street shops and a website.
The Perfume Shop @ Superdrug
editSince 2010[update], it has operated a shop in shop concept at Superdrug stores. The project was initially trialled with 11 stores including Aylesbury, Milton Keynes, Bury, Glasgow, and Westfield London.
Rewards Club
editIn September 2011, it launched a loyalty card scheme named ‘Rewards Club’.
References
edit- ^ "Perfume – Fragrance – Gift Sets – The Perfume Shop" (PDF). www.theperfumeshop.com.
- ^ "Perfume Brands | The Perfume Shop | The Perfume Shop". www.theperfumeshop.com. Retrieved 14 October 2018.
External links
edit
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