The Iconic (styled as THE ICONIC) is an Australian online fashion and sports retailer based in Sydney.[1] The company was launched in 2011 and is one of Australia’s largest fashion, sports, beauty, kidswear and homewares destinations.[2][3] with over 1500 brands and 165,000 items,[4][5] including Australian labels P.E Nation, Sass & Bide, Camilla and Marc, Country Road, Witchery and Lorna Jane. International brands stocked include Nike, Levi’s, Calvin Klein, Adidas, MAC, Estee Lauder and more. The Iconic's Yennora based fulfilment centre spans a 28,000 sqm footprint with 46,000sqm of space, including one of the largest mezzanines and pick towers in the Southern Hemisphere.[6][7]
 | |
| Company type | Subsidiary |
|---|---|
| Industry | E-commerce, Fashion, Clothing, Shoes, Accessories, Sportswear |
| Founded | 2011 |
| Founder | Adam Jacobs Finn Age Haensel Andreas Otto |
| Headquarters | Sydney, Australia |
Key people | Jere Calmes (CEO) Rostin Javadi (COO) |
| Products | Clothes, Shoes and Accessories |
| Parent | Global Fashion Group |
| Website | theiconic |
History
editThe Iconic was launched in 2011 by three founders and is part of the Global Fashion Group.[8] In January 2018, it was announced that CEO Patrick Schmidt would take on a new role as co-CEO of GFG with former Kinnevik Investment Director, Christoph Barchewitz.[9][10] Former Rebel Managing Director, Erica Berchtold, took over as CEO of The Iconic in February 2019.[11] Under Berchtold, The Iconic expanded beyond apparel.[12] In September 2021, The Iconic began a partnership with AirRobe, assisting customers in reselling, renting or recycling of their purchases.[13][14]
Jere Calmes succeeded Berchtold as CEO in July 2023.[15] In January 2024, email/password combinations stolen from another site were used to access The Iconic's website and accounts were taken over. The Iconic responded to this incident by refunding all ineligible purchases.[16]
Achievements and milestones
edit- Wins “Best New Online Retailer” category at the 2012 Online Retailer Industry Awards (ORIA's).[17]
- Wins “Best Social Commerce” category at the 2013 ORIAs.[18]
- Wins “Best Social Commerce” category at the 2013 ORIAs.[19]
- Wins “Best Mobile Commerce Site/App” at the 2014 ORIAs.[20]
- In November 2014, The Iconic becomes the first Australian fashion retailer to deliver parcels on Saturdays with partner, Australia Post.[21]
- In 2016, having grown from just five staff to over 400 in under five years, The Iconic moves its headquarters from a Surry Hills warehouse space to an office in the Sydney central business district.[22]
- In 2016, The Iconic hosted the world’s first runway Swim Show on Sydney’s iconic Bondi Beach.[23]
- The Iconic trials 1-hour delivery in Sydney in May 2018.[24]
- The Iconic launches The Iconic Kids in August 2018.[25]
- Wins the "Best Fashion Retailer" and "Best Online Only Retailer" at the Power Retail All Star Bash 2020 Awards.[26]
References
edit- ^ "About The Iconic - Australian based Online Fashion Retailer". www.theiconic.com.au. Retrieved 6 June 2016.
- ^ "The Iconic bulks up with childrenswear, rules out IPO". Australian Financial Review. 13 August 2018. Retrieved 2 October 2018.
- ^ "The Iconic launches online homewares offer". Inside Retail. 21 September 2021. Retrieved 23 May 2022.
- ^ "THE ICONIC Expands: THE ICONIC Kids". Power Retail. Retrieved 7 June 2016.
- ^ "This CEO wants to change your mind about online shopping". Australian Financial Review. 17 November 2021. Retrieved 23 May 2022.
- ^ "Iconic wows fashionistas and investors The Australian 12 September 2012
- ^ "The Iconic unveils Sydney fulfilment centre upgrade". Business News.
- ^ Singh, Prachi (7 September 2018). "Global Fashion Group's Q2 net revenues rise by 21.1 percent". fashionunited.uk. Retrieved 14 January 2019.
- ^ "The Iconic's Patrick Schmidt Takes On New Role". Power Retail. 24 January 2018. Retrieved 9 December 2024.
- ^ Singh, Prachi (17 January 2018). "Patrick Schmidt and Christoph Barchewitz named Co-CEOs of GFG". fashionunited.uk. Retrieved 14 January 2019.
- ^ "The Iconic appoints a new female CEO - Ragtrader". www.ragtrader.com.au. Retrieved 14 January 2019.
- ^ LaFrenz, Carrie (26 November 2024). "Fashion retailer The Iconic plots recovery, one Samba at a time". Australian Financial Review. Retrieved 9 December 2024.
- ^ Sams, Lauren (28 September 2021). "The Iconic bets on the benefits of fashion resale". Australian Financial Review. Retrieved 9 December 2024.
- ^ Bencic, Emily (23 August 2022). "The Iconic and AirRobe unveil market-first resale feature". RetailBiz. Retrieved 9 December 2024.
- ^ "The Iconic appoints Jere Calmes as new CEO". Australian Financial Review. 7 June 2023. Retrieved 19 October 2023.
- ^ Dmitrieva, Sofia (9 January 2024). "The Iconic responds to hacking claims, promising refunds to customers". News.com.au. Retrieved 18 November 2024.
- ^ "ORIA Winners! SurfStitch Blitzes Online Retail Industry Awards". Power Retail. 18 July 2012. Retrieved 7 June 2016.
- ^ "Online Retail Industry Award Winners Announced". Power Retail. 21 August 2013. Retrieved 7 June 2016.
- ^ "Online Retail Industry Award Winners Announced". Power Retail. 21 August 2013. Retrieved 7 June 2016.
- ^ "Winners of the 2014 StarTrack Online Retail Industry Awards". Power Retail. 23 July 2014. Retrieved 7 June 2016.
- ^ "The Iconic to start weekend delivery". Sydney Morning Herald. 4 November 2014. Retrieved 7 June 2016.
- ^ "Rocket Internet's The Iconic eyes maiden profit". Sydney Morning Herald. March 2016. Retrieved 7 June 2016.
- ^ "Bondi Beach to host runway spectacular". Daily Telegraph. 28 November 2016. Retrieved 14 January 2019.
- ^ "The Iconic trials one-hour delivery in Sydney". Inside Retail. 14 May 2018. Retrieved 14 January 2019.
- ^ "The Iconic bulks up with childrenswear, rules out IPO". Australian Financial Review. 13 August 2018. Retrieved 14 January 2019.
- ^ "BREAKING- All Star Bash Winners Revealed". Power Retail. 21 February 2020. Retrieved 24 March 2020.